Konica-Minolta may have given their SLR business to Sony, but Sony has aggressive plans
The sale of Konica-Minolta's Digital SLR assets to Sony
doesn't spell the end for fans of the Dynax/Maxxum lens
mount. In fact, it's new hope. Although Konica-Minolta will
be withdrawing from the film and consumer digital camera market, they
will continue to produce and develop digital SLR cameras and interchangeable lenses for Sony. This arrangement seems similar to the Lenovo/IBM buyout rather than a fire-sale of patents and technology.
The
advantage of vertical integration for Sony can be seen in the
elimination of the middle-man. With the exception of Canon and
Sigma Digital SLRs and the Nikon D2H, Sony manufactures the CCD and
CMOS sensors for all other digital SLRs. Historically,
Konica-Minolta was at a price disadvantage because it could not buy
sensors with the same bulk-quantity discount that Nikon could.
This new agreement changes that. Now that Konica-Minolta
engineers are vertically integrated under Sony, they will have access
to lower-cost sensors. Consider this: the CMOS sensor used
in Nikon's $5000 flagship D2X digital SLR is very similar to the sensor
used in the $1000 Sony DSC-R1. What Konica-Minolta brings to Sony
is the decades of experience producing the optics and mechanics of a
professional grade digital SLR system. Minolta was one of
the few camera companies who manufacture their own optical glass
and Konica-Minolta pioneered the use of body-based auto-focus, wireless
flash, and CCD-based image stabilization technology.
Sony's goal
is to "eventually" capture 25% of the digital SLR market. The
combination of Konica-Minolta camera and optical experience with Sony's
sensor manufacturing capabilities, and its impact
on delivering cameras with more bang-for-the-buck is a
strong first step in making Sony's goal a reality.
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