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For your table top

For your set of wheels
Sony joins the HD radio revolution

Sony will soon be moving one of its oldest product lines into the HD era, with the company’s announcement of two HD Radio-enabled products coming in July. HD Radio technology improves sound quality so that AM radio stations sound like FM and FM stations sound like CDs. It enables FM stations to offer new channels as well as AM and FM stations to broadcast with clearer sound. It also displays the artist name and song title information and doesn't require any monthly subscription fees.

The first of the two products is an AM/FM/HD table radio (model XDR-S3HD) which features a large back-lit blue LCD display set in a mesh-covered front panel and cabinet with rich cherry wood finish. Additional features include a wireless remote control and a built-in clock with sleep timer and alarm. It will be available for about $200.

For those on the road, the mobile HD Radio tuner (model XT-100HD) is a hideaway module that connects through the Sony head unit's bus interface and feeds artist names and song titles to the car stereo's display. Additionally, it can display radio station names and genres, where available. The new tuner will be available for about $100.

"Sony is one of the first leading consumer electronics companies to offer quality HD Radio-enabled devices," said Steve Haber, Sony's senior vice president of marketing for the Digital Imaging and Audio Division. "We're adding it to a long list of technologies that support digital music trends."

According to iBiquity Digital Corporation, the developer of HD Radio technology, there are more than 1,300 stations already on-air broadcasting with the HD Radio system. There are more than 2,500 additional stations committed to HD Radio broadcasting, as well as over 600 new HD Radio channels. The company predicts that approximately 90 percent of Americans will have access to HD Radio broadcasts within the next two years.



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HD Advertising
By RogueSpear on 5/29/2007 9:28:58 AM , Rating: 2
I don't want to sound over negative, but this is the first thing that sprang to mind when I saw this story.




RE: HD Advertising
By retrospooty on 5/29/2007 10:21:44 AM , Rating: 2
I am not sure about that, but it IS Sony, so I am sure there will be some kind of obstacle or sucking point. They cannot possibly release a decent product without a catch can they? I doubt it.


RE: HD Advertising
By hannibal da mekanikabull on 5/29/2007 7:57:15 PM , Rating: 3
possible, but highly unlikely LOL


RE: HD Advertising
By JustKidding on 5/29/2007 9:18:06 PM , Rating: 3
Haven't you heard HD is the new 'turbo'. I was just over at Newegg and ordered a new HD power supply along with a HD keyboard and some new HD case fans.;)


RE: HD Advertising
By Webreviews on 5/30/2007 12:02:24 AM , Rating: 2
Dude, you nailed it.. HD-style.


RE: HD Advertising
By thatguy39 on 5/31/2007 4:18:27 AM , Rating: 2
Too bad I had to read your post... and yes... in HD.


Europe?
By oTAL (blog) on 5/29/2007 9:48:17 AM , Rating: 2
Will this product reach Europe? How is digital radio faring in the old world. This sounds pretty good... It's amazing that, as technology evolves and stuff like internet radio acquires great quality, the old over-the air FM radio quality is beginning to suck too bad to be listenable... Guess our ears can get used to good sound pretty fast.
I remember the old days when, while driving, I'd stick with a terrible reception just because there was this nice song playing...
Nowadays every time I start hearing the slightest buzz/fizzle/transmission problem I change station... and if that happens over 3 times in 10 minutes I just pop in an mp3 CD and it stays there for the rest of the day...

Here's hoping that someday soon our cars can get internet radio at little or no charge. Global network radios and small one person radios would allow for great content variety...




RE: Europe?
By PrinceGaz on 5/29/2007 12:11:42 PM , Rating: 4
RE: Europe?
By spartan014 on 5/30/2007 4:29:44 AM , Rating: 2
Good one...


RE: Europe?
By PrinceGaz on 5/29/2007 12:14:23 PM , Rating: 2
btw, if you think standard analogue FM sucks, then you either live in a poor reception area or have a poor quality tuner. Standard analogue FM is capable of a sound-quality surpassing an MP3 at 192kbps provided you have a good tuner and reception.


It's the same garbage only clearer!!
By dryloch on 5/29/2007 9:44:04 AM , Rating: 3
They are gonna play the same "hit" songs over and over. On top of that you still get tons of commercials and the joy of hearing DJs who think that they are a laugh riot and that we love to hear them jabber on. HD Radio is not going to help them fight XM and Sirius. Since neither one is making money now I don't know why they are in such a hurry to roll this out now anyway.




By h0kiez on 5/29/2007 9:51:42 AM , Rating: 2
I'll be sticking with Sirius.


More Choices, More Risks
By jcassara on 5/29/2007 12:17:18 PM , Rating: 4
I think some of you folks don't fully comprehend what HD radio offers both the listener and broadcaster.

The most compelling and attractive aspect of the technology is not necessarily the perceved improvement in audio quality, but the opportunity for stations to provide multiple services over their existing channels. HD radio streams provide a wider selection to choose from from your local stations, at digital audio rates much higher than XM or Sirius. Yes, you may hear commercial breaks on these streams,
just as you will hear them on some XM channels. Running a radio station is not an inexpensive endeavor.

But being able to offer secondary and even teriary programming options without changing the format of our "tried and true" primary channel will enable us, as broadcasters, to take greater programming risks and try servicing niches that the satcasters currently target.

Terrestrial radio may be bland right now, but as long as the medium is cheap-as-free it will survive. Programmatically, it needs to re-invent itself, as it has been steered by the "wrong lot" of people for the past decade. It's my contention the "playground of ideas" HD offers will be an open doorway to that re-invention.

If you truly feel local radio is abysmal, invest in an HD radio. You'll be doing your part to change that. Unless, of course, you're happy paying $12.99/mo for overly compressed satellite audio and just find bashing radio to be fashionable and trendy. :-)

J. Cassara
Operations Manager
WDNA-FM




By christojojo on 5/29/2007 12:16:17 PM , Rating: 2
I don't get it how can you say that satelite radio or HD radio are better. Wouldn't bitrate and original recording quality have a factor?

I agree the self loving of DJ's, Howard Stern and Opus and Idiot don't sound any better in either newer format (unless they could be locked in deep-sea capsules with a helium atmosphere).

Most of this I do believe tends to be opinion one way or another.

Personally, I will not pay for radio; ~$10 a month is better spent on my own personal music collection. I really dont care if it is pristine sounding on the radio because it is just a sampling for my future purchases. After all, radio and television stations are selling product 100 percent of the time wehter it is advertising toothpaste or teh lastes greatest hit.

Furthermore, I won't buy the HD radio but if it comes with my next car I wont mind, as long as its free.




Where is my HD toilet brush?
By borowki on 5/29/2007 12:45:35 PM , Rating: 2
Standard-resolution toilet brushes just don't leave the same crispness and clarity in the toilet bowl that I so desire.




DAB vs HD?
By tronied on 5/29/2007 1:29:18 PM , Rating: 2
Can someone tell me what the difference between this HD radio thing and DAB digital radio players are? The digital radio service we have in the UK already is CD quality, and although it doesnt have 2500 radio stations (not that I need them), it covers the majority of stations which is fine.




HD Radio, where did this come from?
By Chaser on 5/29/2007 7:45:11 PM , Rating: 2
If you compare the years of HDTV hype compared to what so far has been delivered in terms of channels etc, HD Radio is a plesant surprise.




xm at least is terrible
By sprockkets on 5/29/07, Rating: -1
RE: xm at least is terrible
By BMFPitt on 5/29/2007 11:08:03 AM , Rating: 1
HD Radio: A great product for people who like to pretend they can tell the difference at 60MPH.


RE: xm at least is terrible
By zornundo on 5/29/2007 5:00:23 PM , Rating: 2
Meh.

HD Radio: Radio stations do more.

I like how my public radio station has implemented HD radio. They have their normal FM stream, and now they have added an HD stream. I really like some of the HD stuff and a decently priced player might convince me to purchase one. Right now I have to listen to it on my computer.


RE: xm at least is terrible
By h0kiez on 5/29/2007 11:15:59 AM , Rating: 3
quote:
A good FM signal sounds better than XM


Lol...instant credibility destroyer. Let me guess...you're basing this on a radio that you heard that was using an FM-modulated XM radio (that of course piggybacks on FM)?

Getting decent sounds satellite radio requires a dedicated tuner AND a satellite-ready head unit..not one of the things that plugs into your cigarette lighter that you tune to "88.1" to listen to.


RE: xm at least is terrible
By GrJohnso on 5/29/2007 11:23:28 AM , Rating: 2
I'm hoping the integration with Sony headunits works out okay, because as any Sony car audio owner knows, their normal FM tuning has a lot to be desired. At $100, I'll give their in-car HD tuner a shot as it integrates through the Sony hub, allowing for un-modulated audio at least..

Anyway, I think it's be agreed that HD radio isn't the answer, it's an option. Better than bad AM/FM, but not the end-all solution.


RE: xm at least is terrible
By GlassHouse69 on 5/29/2007 1:12:50 PM , Rating: 4
this is the answer. it is public radio without the wussie-weenie geekness/exclusiveness of xm or sirius. pay for radio is like buying a $1.50 bottle of water. it sounds good until you realize years later what you are doing.

hd sounds really great and is easier to broadcast, two things that have been the challenge for years.

unfortunately, the next challenge is breaking up clearchannel or shooting its owners in the face point blank. worst thing to radio ever.