Sony is really getting into this whole selfie craze

We’ve already seen Huawei trademark the term “Groufie” in order to make panoramic selfies, while HTC’s One mini 2 features a 5MP front-facing camera in order to “dominate the selfie market.” It appears that Sony is now hopping on the selfie bandwagon with its latest smartphone: the Xperia C3.
The Xperia C3 is billed as the “the world’s best selfie smartphone” and even features what Sony calls a “PROselfie cam” — no, we’re actually not making that one up. The 5MP, front-facing camera even has its own soft LED flash, an enhanced auto mode, and a number of apps to help you ham it up for social media.

“The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013,” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications. We’re excited to offer SONY’s first ‘PROselfie Smartphone’ and play a part in this global phenomenon.”
Once you get past the PROselfie cam, everything else about the Xperia C3 is decidedly ho-hum. The smartphone comes equipped with a 1.2GHz quad-core Snapdragon processor with 1GB of RAM, 8GB of internal storage, microSD slot, a 5.5” 720p display, dual SIM slots, LTE connectivity, and Android 4.4.2 KitKat.

The Xperia C3 will debut first on the Chinese market in August, and then will spread worldwide shortly thereafter.

Source: Sony

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