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Sony CEO Kazuo Hirai  (Source:
The increased loss is due to writing off 300 billion yen of deferred tax assets mainly in the U.S.

For Sony, it seems bad news is only followed by more bad news lately, and it looks like that's not changing anytime soon as the company predicts greater annual losses.

Sony announced today that it sees a $6.4 billion annual net loss due to deferred tax credit write-offs.

In February, Sony predicted an annual net loss of 220 billion yen ($2.71 billion USD) for the year ending March 2012. Now, in its fourth revision of these estimates, Sony has upped the loss to 520 billion yen ($6.4 billion USD) due to writing off 300 billion yen of deferred tax assets mainly in the U.S. The company, however, still predicts an annual operating loss of 95 billion yen ($1.17 billion USD).

Sony's issues stem from its inability to compete with tech giants like Apple and Samsung, and also from its struggling LCD TV business.

Sony's LCD TV business has had eight straight years of consecutive losses, which led the company to shake up this division last year in hopes of turning the situation around. Ultimately, Sony decided to sell its 50 percent manufacturing stake to Samsung in their LCD TV joint venture called S-LCD Corporation.

Things didn't get much better from there. In February, Standard & Poor's Ratings Services provided an unfavorable outlook on Sony's long-term corporate credit rating, knocking the long-term corporate credit and senior unsecured debt ratings down from an "A-" to a "BBB+."

To make matters worse, the tech company just announced yesterday that it plans to cut 10,000 jobs, or 6 percent of its global workforce as soon as the end of the year.

Sony's new CEO, Kazuo Hirai, who took on the role beginning April 1, now faces the challenge of turning the company around. Just last month, Hirai said he was still dedicated to the TV unit and plans to take it on himself.

Other major company changes included a shake up in those who oversee different units, and shifting the company's focus to three new "core pillars," which include digital imaging, games and mobile.

The actual results for Sony's annual net loss will not be released until May 21. Despite these poor predictions, Sony has tried to comfort investors with current to the year ending March 2013 predictions, which it sees an operating profit of 180 billion yen ($2.2 billion USD).

Source: Reuters

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By tayb on 4/10/2012 11:19:56 AM , Rating: 2
Sony is one of the few companies that I will applaud when they announce losses. They have successfully turned me from a dedicated buyer to completely boycotting their entire line of products. Congrats Sony, you deserve this one.

RE: Good
By Etsp on 4/10/2012 11:54:07 AM , Rating: 3
Agreed. I normally don't like seeing any company announce losses, but Sony has been screwing their customers so badly for so long that this was inevitable, and indeed welcome. We can hope they would learn from their mistakes, but I kinda doubt it.

I'm still rather upset that an EULA and TOS can dictate "You're not allowed to sue us." This may be a reasonable clause in a contract between businesses working on large contracts, but between a large company and a consumer, this should not be acceptable. Ever since Sony pulled that on the PS3, mine has not been turned on once.

RE: Good
By dark matter on 4/10/2012 12:05:56 PM , Rating: 2
I imagine that it would be possible to challenge that EULA in court. Of course, that would involve going to court. And that decision if Sony can prevent you from suing would be up to a judge. I don't really think Sony knew what they were doing when they included that.

I mean, if Sony Playstations started exploding and maiming people, do you really believe a judge would point to the EULA as though it negates any criminal negligence on Sony's part?

RE: Good
By Invane on 4/10/2012 1:00:39 PM , Rating: 2
Oh, they knew what they were doing. Courts have come down on the side of the corporations thus far saying that binding arbitration clauses are valid. This is why more and more EULA's are now requiring this. Binding arbitration is a complete travesty as the corporation involved is the one paying your 'neutral' arbitrator. The corps understand this, and that arbitrators decide for them more than 95% of the time. You can bet they know exactly what they were doing.

I logged into a game on my PC that used Windows Live for the first time in a long time a couple days back. They had a new EULA. Guess what was in it? A binding arbitration clause.

I believe that lawmakers desperately need to take a look at this trend. I don't hold a lot of hope that will happen however.

RE: Good
By drlumen on 4/10/2012 12:12:53 PM , Rating: 2
After getting stuck with one of their garbage TV's, I can't say I'm heartbroken over this news.

"The bigger they are..."

By dark matter on 4/10/2012 12:01:45 PM , Rating: 2
Sony's lesson should be that if you piss your customers off enough, it eventually hits your bottom line, regardless of how big you are.

Bankrupt Date
By danielravennest on 4/10/2012 5:37:34 PM , Rating: 2
The whole company's book value is around $26 billion, so if they continue losing at this rate for 4 years they would be bankrupt.

By p05esto on 4/10/2012 9:27:20 PM , Rating: 2
I hate Sony for their DRM and how they went after individuals/hackers, etc. For this reason I stopped purchasing from them years ago.

By stardude692001 on 4/10/12, Rating: 0
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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