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Four new series of high definition Bravia LCD televisions revealed

According to Asian tech site TechOn, Sony unveiled the world’s thinnest LCD television to be sold in November at around 490,000 yen ($4,551 USD). The 40-inch Bravia ZX1 is 28 millimeters at its thickest point and only 9.9 millimeters at its thinnest point. These specifications make the ZX1 thinner than products from competitors such as Toshiba, Sharp and Samsung.

Sony announced four series of Bravia full-HD LCD televisions with a total of eight models the most noteworthy being the ZX1. The ZX1 uses side-mounted light-emitting diodes, and uses a wireless connection to bridge the separate display and tuner components.

The tuner is built in to the "Wireless Media Receiver." The monitor and the tuner transmit signals with each other via 5GHz wireless communications. A speaker unit is incorporated in to a table top stand and if the TV is hung on a wall, a dedicated speaker unit is attached below the monitor.

When hung on a wall: The distance between the wall and the front surface is less than 50mm. A dedicated wall-mounting unit was developed with a thickness of 19.5mm. The mounting unit can be tilted up or down. The monitor weighs 12.2kg, and the dedicated wall-mounted speaker unit is 1.8kg. The TV weighs less than 15kg in total when it is hung on a wall.

The W1 series employs the "Motionflow 240Hz" technology to enable a 240Hz driving speed. The "Motionflow 240Hz" is an advanced version of the "Motionflow," technology which creates double-speed images after correcting the blur in each of the original 60fps images. The W1 series comes in 40-inch and 46-inch models.

The XR1 series is a high picture quality model equipped with RGB LED backlights. The TV features a virtual contrast ratio of 1,000,000:1, which is enabled by local dimming. To enhance the moving picture performance, the XR1 series employs the "Motionflow Pro 120Hz," technology which is designed to deliver smooth images by combining the 120Hz driving speed technology and partial blinking of a back light. The series comes in 46-inch and 55-inch models.

The X1 series is equipped with a new image processing engine called "Bravia Engine 2 Pro," which can reduce flicker noise.  The previous version, the "Bravia Engine 2," significantly reduced noise in darker areas, while the new engine incorporates the DRC-MFv3 chip for executing additional arithmetic processing to reduce flicker noise around areas that are moving subtly. The series comes in 40-inch, 46-inch and 52-inch models.

All of the new models have a display that is at least 40 inches in size which was a calculated decision. "We decided to offer 40-inch or larger models because the proportion of the 37-inch or larger models increased from 20% in October 2006 to 33% in July 2008," said Takao Yoshikawa, director of the FTV Business Division of the TV Business Group of Sony. Sony plans to continue providing 30-inch class models as the J and F series. The company also intends to continue expanding the market for low-price TVs to "try to work on both markets," according to Yoshikawa.

The expected price of the KDL-40ZX1 in the ZX1 series is about ¥490,000 (approx $4,507 USD). The KDL-46W1 of the W1 series is about ¥400,000, and the KDL-40W1 in the same series is about ¥290,000. For the XR series, the KDL-55XR1 is about ¥750,000, while the KDL-46XR1 is about ¥600,000. The KDL-52X1, KDL-46X1 and KDL-40X1 in the X1 series are about ¥530,000, ¥430,000 and ¥320,000, respectively.

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Don't really get it
By FITCamaro on 9/1/08, Rating: 0
RE: Don't really get it
By Brandon Hill on 9/1/2008 8:20:28 AM , Rating: 5
Why do people want to have the fastest car on the road when the speed limit is 35-45MPH in the city and 65-70MPH on the highway?

Why does everyone want an iPhone?

Why do people need 3.06GHz of Core 2 Quad power to surf the internet and type a doc in Word 2007?

Come on, you already know the answer to this question!

RE: Don't really get it
By iwod on 9/1/2008 10:07:39 AM , Rating: 4
Well i can understand what he is saying, once you get to certain thickness, it really doesn't matter how thin it gets.

You comparison for faster computer and cars should be things like deeper black, faster images response time more colours etc...

RE: Don't really get it
By DeepBlue1975 on 9/1/2008 10:12:17 AM , Rating: 3
Your example is not the best :D

A 5-10cm thick screen fits perfectly everywhere, including wall hanging, and you can't certainly admire its thinness when you look at it.

A 150mph car, you can drive at high speeds, provided you are willing to risk getting a speeding ticket.

The best example you gave is the iPhone, too many people want one, and it's inexplicable why if you through pure consumerism out of the equation :D

RE: Don't really get it
By 16nm on 9/1/08, Rating: 0
RE: Don't really get it
By amanojaku on 9/1/2008 12:43:22 PM , Rating: 2
Driving at 150mph isn't excessive on the Autobahn, or on a racetrack. :-) Of course, you were talking about people who want their cars to go VROOOOOOOOOOOOOOM!!! when they're going to the grocery store across the street. "Gee, I just shaved 0.001 seconds off my trip!"

RE: Don't really get it
By wordsworm on 9/1/08, Rating: -1
RE: Don't really get it
By DeepBlue1975 on 9/2/2008 10:00:51 AM , Rating: 2
I just talked about having a 150mph capable car, not about driving it at its top speed :D

Anyway, depending on road conditions, traffic density and speed, there are circumstances in which you can feel safe driving at a speed way higher than the legal one.

It's much more dangerous a guy who tries to drive at the maximum legal speed on a highway when the traffic is congested and most of the people around is driving at 30-40mph less than the legal upper limit, than a guy who is driving at speeds over 100 on completely lonely and straight roads.

But traffic control is not always about every driver's security, sometimes it's just about making as much infraction tickets as possible.

RE: Don't really get it
By MadAd on 9/2/2008 5:10:06 PM , Rating: 3
Easy - getting to 70MPH in a 150MPH car is a dream, getting to 70MPH in a micro car takes 2 flat miles of road and feels like the space shuttle going through re-entry.

RE: Don't really get it
By chick0n on 9/1/2008 8:37:26 AM , Rating: 3
maybe we all should go back to the Black & white days then ! Who needs color anyway !

RE: Don't really get it
By amanojaku on 9/1/2008 10:34:39 AM , Rating: 2
It almost seems like they're trying to force you to get a surround sound system because that thin a speaker isn't going to sound good.

You use your TV's speakers? Brave man! I buy a TV only for its picture; TV sound just doesn't cut it for me any more. Surround sound doesn't interest me as much as the improved quality of a set of speakers and a dedicated receiver or sound processor/amplifier combo.

RE: Don't really get it
By FITCamaro on 9/1/2008 10:43:12 AM , Rating: 2
That's what I mean by surround sound. And yes I have a 5.1 system as well. But not everyone has the extra cash for it. But I'd at least like to know that the speakers in my TV are capable of at least decent sound production.

And it was just an opinion people. I personally don't see the point of making TVs thinner than they already are. I mean they have to have an external box for the inputs to this thing connected via a wireless link. Sorry but wireless signals can be interfered with. I'd rather have an extra inch of thickness and inputs connected to the back or side.

If nothing else, I'd be afraid of breaking the thing while handling it.

RE: Don't really get it
By Bruneauinfo on 9/1/2008 4:03:59 PM , Rating: 2
there will be some minor conveniences for some once this technology is fully utilized.

the cost will decrease compared to standard lcd tvs because there will be savings of a few cents to a bucks here and a few there. shipping at all points along its life from production to final distribution - smaller packaging is generally cheaper plus they'll be able to get more of them on a boat to ship them from Japan, China, etc to your home which spreads out the cost of shipping. not to mention the cost of fuel to move them around.

for people who can't stand to leave their homes in one configuration or if for other reasons you just need to move it around a lot it will be easier to move.

RE: Don't really get it
By shin0bi272 on 9/1/2008 12:53:13 PM , Rating: 2
Eventually we will have nano crystal painted on displays where you literally paint your tv onto your wall. Till then they are trying to create thinner and thinner models. Mainly just to make them lighter and easier to hang on the wall with less of a chance of your 4,500 dollar tv from falling of the wall.

RE: Don't really get it
By silversound on 9/2/2008 12:49:00 PM , Rating: 2
Trust me, many rich mofo & ladies will buy it for sure, not just for the lightness and thinness but also the look!
The high class people always want to seperate the standard between middle or lower classes, now LCD getting cheaper, thin is the way to go now!

Since I live in Japan
By Senju on 9/1/2008 8:08:17 AM , Rating: 2
Ok. I know I can get it even cheaper from the so-called retail price listed. I think I will get the 40 inch one. It is good news since I really would like to hang a TV on a wall which was a problem here in Japan due to the walls structure and can not support the weight of current TVs (until now :D).

RE: Since I live in Japan
By FITCamaro on 9/1/2008 10:44:20 AM , Rating: 2
You can't hang a current LCD or Plasma on the wall there? Don't you have studs?

RE: Since I live in Japan
By mles1551 on 9/1/2008 1:24:59 PM , Rating: 2
Don't you have studs?

Have you seen Mr. Miyagi? Question answered. lol

RE: Since I live in Japan
By KaiserCSS on 9/1/2008 1:58:51 PM , Rating: 2
Different architecture. Not everyone conforms to American standards, you know.

RE: Since I live in Japan
By Polynikes on 9/1/08, Rating: 0
RE: Since I live in Japan
By Samus on 9/1/2008 3:06:44 PM , Rating: 2
Heh, the skeleton of a building is much more robust than our standards, but the individual units have paper-thin walls.

I remember visiting my friend Sejie and we could heal this couple gettin' down on two occasions in his complex. I thought they were next door and he told me they were at the end of the hall, 6 units down! The unit doors were more solid than 6 unit walls combined.

However, there have been two big earthquakes that hit while he's lived there and he hasn't even had stuff fall off his tables. The entire building is designed to flex and absorb resonation than direct it to weaker components like many of our non-earthquake-resistant construction has, causing rebar-concrete to fail.

RE: Since I live in Japan
By feraltoad on 9/1/2008 3:59:03 PM , Rating: 5
I would have busted through their wall, and screamed "Oh, YEAH!". They love that kind of thing there.

RE: Since I live in Japan
By erple2 on 9/2/2008 1:25:05 AM , Rating: 2
Drat. Already at 5, so I can't mod up anymore...

RE: Since I live in Japan
By Spivonious on 9/2/2008 7:51:38 AM , Rating: 3
Something about the Kool-Aid guy in Japan is hilarious.

RE: Since I live in Japan
By Polynikes on 9/2/2008 1:38:09 PM , Rating: 2
Guess they don't care for privacy much.

RE: Since I live in Japan
By feraltoad on 9/1/2008 3:56:59 PM , Rating: 2
Haven't you seen those sliding white paper walls? He'll have to use double-sided tape to hang the TV on the wall; maybe a glue stick, too.

RE: Since I live in Japan
By afkrotch on 9/2/2008 7:03:06 AM , Rating: 2
Sure, in about 0.01% of the buildings in Japan. The only problem is he doesn't know how to find the 2x4 that sits inside the wall.

Oh, I've lived in Japan for 2 years. It's easily possible to hang an LCD TV on a wall.

240 Hz nonsense...
By erple2 on 9/2/2008 1:29:28 AM , Rating: 3
I have one of the Sony 120 Hz TV's, and I have to say it makes films look ... weird. Kind of like they were British TV shows (I call it the Torchwood Effect). Smoothing out the picture sounds really cool, but in practice, I turned it off. It really doesn't help anything other than the casual game, I think.

I wish..
By purefat on 9/1/2008 8:48:44 AM , Rating: 2
... they were smaller models so i could buy one for my PC

By SilthDraeth on 9/1/2008 11:33:10 AM , Rating: 2
You know, the Samsung that was labeled the worlds thinnest TV about 6 months back.

2 Please!
By Baked on 9/1/2008 12:15:26 PM , Rating: 2
Always like Sony's styling. These new models are drop dead gorgeous. Maybe I'll get one... Or two if they ever go on sale at Costco.

By x2c4me on 9/1/2008 12:38:08 PM , Rating: 2
Am I the only one amazed at how affordable this technology has become in such a short period of time.

Granted 4K+ is still expensive, but considering the infinite mounting possibilities this TV allows for I am blown away by its affordability.

By Comdrpopnfresh on 9/2/2008 3:16:24 PM , Rating: 2
Do they qualify for an energy star rating? How much power do they use?

By cherrycoke on 9/6/2008 10:50:27 AM , Rating: 2
This design is great, I love that technology is heading this way. I just can't wait to see the paper thin flexible screens that may be possible with the OLED technology. TV's hot off the printing press!!

Because we can
By Jimspar on 9/1/08, Rating: 0
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

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