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The Internet Video Link module affixed on the back of a Bravia TV
Sony's add-on accessory to bring Internet programming to Bravia TVs

Sony Electronics today announced that the BRAVIA Internet Video Link module will ship in July and retail for about $300. When attached to a compatible Sony television, the module will enable access to Internet video programming, including high-definition content, from providers like AOL, Yahoo! and Grouper, as well as Sony Pictures Entertainment and Sony BMG Music.

“Internet video popularity has reached an all-time high, but until now there was no easy way to bring it into the living room,” said Randy Waynick, senior vice president of the Home Products Division at Sony Electronics. “The BRAVIA Internet Video Link seamlessly streams Internet video content to your TV the way it’s intended – free of any additional charge.”

A majority of Sony’s 2007 television models will be BRAVIA Internet Video Link-ready with the capability to receive streaming broadband video, including high-definition content. The module, which is sold separately, attaches behind the TV and will not affect the option to hang the set on the wall.

The module links the television set directly to existing broadband Internet service provider via an Ethernet connection. Content, which includes Internet video programming, music videos, movie trailers, user generated videos and RSS feeds, can then be accessed directly on the TV without the use of a personal computer.

Sony’s Xross Media Bar (XMB) user interface, as first seen on the PSP and then the PS3, will help users navigate on-screen through Internet video content, as well as the standard TV menu features on most of the company’s 2007 television models.

The BRAVIA Internet Video Link module will be supported by Sony’s recently announced BRAVIA HDTV line including the S-series flat-panel LCD line (KDL-46S3000, KDL-40S3000, KDL-32S3000 and KDL-26S3000) and the new KDF-37E3000 micro-display, which ship this spring.

Other new BRAVIA models supporting the module include the new V-series and XBR flat-panel LCD line (KDL-46V3000, KDL-40V3000 and KDL-32XBR4) and the E-series micro-display line (KDF-50E3000 and KDF-46E3000), shipping this summer.

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By OrSin on 2/28/07, Rating: 0
RE: Why?
By Master Kenobi on 2/28/2007 4:43:01 PM , Rating: 1
It's made by Sony, theres an 80% probability it will be overpriced and a 10% probability its going to be useless or pointless.

RE: Why?
By SunAngel on 2/28/07, Rating: -1
RE: Why?
By cplusplus on 2/28/2007 4:45:31 PM , Rating: 3
Because most people don't really know how to connect a TV to a computer in high definition, or don't want to have to worry about maintaining a computer (viruses and such, since this computer would have to be internet connected), or just don't want the "eyesore" of a computer in the living room.

RE: Why?
By deeznuts on 2/28/2007 5:07:09 PM , Rating: 4
Exactly. You guys all act like everyone and their mother can setup and maintain an HTPC. This is easier to use, get your head out your sony hatin ass

RE: Why?
By FITCamaro on 2/28/2007 5:48:36 PM , Rating: 2
The same people also have no clue what internet television is either most likely. So the only people Sony could possibly sell this to is people who do. Those people are people who could set up their own way of doing this. Myself, I use my hacked Xbox to stream video to my TV. Can't do live TV unfortunately, but I'm working on that.

RE: Why?
By SunAngel on 2/28/2007 6:03:09 PM , Rating: 1
You just solved your own riddle with just one word - HACKED. 99.9999999% of the world's population abid by laws and terms of agreements. This device continues this tradition for those wanting to follow.

I got a question (and this is not directed at you). Why would you break one term of agreement (i.e. Microsoft asked that no one reverse engineer their devices), but not someone elses (i.e. you read and type comments on DailyTech, but are afraid to hack their site and create havok for them)? Why are you afraid of a giant, but not a mouse? (my comments in no way should be seen as a disrespect for DailyTech, I am just using an example)

RE: Why?
By jketzetera on 2/28/2007 8:54:02 PM , Rating: 2
The answer is simple. In many countries (USA excluded) Microsoft's terms of agreement are in violation of the law and therefore invalid.

Whether you choose to hack the Xbox or smear it with honey and dance naked around it, chanting, is entirely up to you in many countries, as long as you do it for your own personal use (and keep out of public if you intend to do the naked stuff).

RE: Why?
By deeznuts on 2/28/2007 7:07:27 PM , Rating: 2
I highly doubt that people who do not know how to build and maintain a computer do not know what Internet TV is. Listen, to build and maintain an HTPC is very very hard no matter how easy you or I think it is. My brother is an SQL database admin and he can't build a computer to save his ass.

Hardware and software/internet/programming are two different things.

RE: Why?
By SunAngel on 2/28/2007 5:11:30 PM , Rating: 1
... another idea?... many gamers/enthusiasts are not mature enough to know those not in the "blackhole of space" actually use computers to do work, not for entertainment. You type on a keyboard to write and convey messages, not to mow down aliens with plasma ray guns (with flashlights) in Doom3. I guess what I am really saying is you work on a computer all day at work, you don't want to come home and have your personal time involve a computer. (There is one exception - Porn).

RE: Why?
By dice1111 on 2/28/2007 5:39:47 PM , Rating: 2
There is one exception - Porn

Don't even need a computer for that. Your local Adults Only store can hook you up with some good, wholesome DVD's/mag's. Pick some up on the way home from work. :)

RE: Why?
By SunAngel on 2/28/07, Rating: 0
RE: Why?
By Moishe on 3/1/2007 9:54:12 AM , Rating: 3
The internet videos that this thing is designed to display aren't HD... we're talking about crappy youTube and google videos. Heck, even the TV reruns on are fairly small and crappy quality.

Unless they can turn this thing into a Media Center type device, then it's not much more than an expensive gimick. You won't catch me sitting around watching internet videos for hours on a computer and I sure wouldn't *pay* to see them on a TV.

What this amounts to is a sort of hobbled web-TV thing. Maybe more if they can truly turn it into a web-surfing box.

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

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