Sony is ready to take on the Kindle 3

When it comes to the current crop of e-readers on the market, Amazon's Kindle range grabs the lion's share of the attention. However, Sony is also a player in this market and today announced three new additions to its e-reader lineup.

First up is the Reader Pocket Edition (PRS-350) which features a 5" touch screen. The touch interface can be used to turn pages, adjust the font and manipulate the on-screen keyboard. The Reader Pocket Edition is available in both silver and pink, and weighs in at just 5.64 ounces.

Next is the Reader Touch Edition (RS-650) features a 6" touch screen. The Reader Touch Edition is available in both black and pink, and it weighs 7.58 ounces.

The final piece to the puzzle is the new Reader Daily Edition (PRS-950). The Reader Daily Edition includes onboard Wi-Fi and 3G connectivity to wirelessly download books in addition to a 7" touch screen.

All three of the new e-readers use Sony's latest "Pearl" e-ink technology for improved clarity, speed, and contrast. They also support ePub along with PDF files. They all feature 2GB of onboard storage and an SD/Memory Stick Duo slot for expanded storage.

The Reader Pocket Edition, Touch Edition, and Daily Edition are priced at $179, $229, and $299 respectively. For comparison, Amazon's Kindle 3 starts at $139 for the 6" base model and $189 for the Wi-Fi/3G model. Both Kindle models also have 4GB of onboard storage.

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