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Sony "has a business to run" and shareholders come first

Sony has clearly said “no” to calls for a PS3 price cut in time for the holiday season. At the Games 3.0 conference in London, Sony Computer Entertainment managing director Ray Maguire told Videogamer.com a PS3 price cut was not planned.

Maguire was asked directly if Sony was feeling any pressure to cut the price of the PS3 in time for Christmas to which Maguire replied, "Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."

Maguire justified the decision and added, "At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all."

There is evidence backing up Maguire’s confidence as GameDaily reports the PS3 sold 2.43 million units worldwide for the quarter ended September 30, compared to the Xbox 360’s 2.2 million units for the same time period. PS3 software sales climbed by 10.7 million units to 21.1 million units sold also. Overall the global Xbox 360 installed base is at 24 million compared to 16.84 million for the PS3.

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No suprise
By the goat on 10/30/2008 9:57:28 AM , Rating: 5
What do you expect him to say, "three weeks from now the price will drop $100"? Companies always say no to price drops until they institute the drop.

Certainly Sony will play it by ear this Christmas season. If they see enough pressure there will be a price adjustment.




RE: No suprise
By Spivonious on 10/30/2008 10:02:22 AM , Rating: 5
I agree. Announcing a price cut before it happens is giving up three weeks of sales.


RE: No suprise
By gcouriel on 10/30/2008 10:44:00 AM , Rating: 2
i completely agree, but the analysis should go even further. Sony should only drop the price if they know they can make up the difference in the increased game consoles they sell.

given that Sony makes money on the additional benefits the console brings: accessories, games, BD's, then those must all be calculated into the equation. dropping the price because MS dropped the price is not the proper way of running a business.


RE: No suprise
By quiksilvr on 10/30/2008 10:55:52 AM , Rating: 2
Exactly. In a consumer stand point it kinda sucks but think of it this way: if you are buying from sonystyle online, you can get a Sony card that deducts $100 bucks off your first purchase...so I guess if you want a price cut, you can do that.


RE: No suprise
By snownpaint on 10/30/2008 11:19:48 AM , Rating: 1
No Way would they say, "In 3 weeks we are going to drop our price for the holiday".. They wouldn't sell a one, till that 3week mark.


RE: No suprise
By Mitch101 on 10/30/2008 11:47:25 AM , Rating: 2
Sony might be telling the truth that there will be no price cuts on the PS3. Well all know they lose money on the sale of the console in hope to make it back on the games but with the economic downturn Sony cant afford to lose more money in the hope that people buy the games.

Sony Outlook Increasingly Cloudy
http://www.forbes.com/markets/economy/2008/10/23/s...

Sales of more PS3 consoles wont save Sony's bottom line it may just make it worse.


RE: No suprise
By mars777 on 10/30/2008 10:40:49 PM , Rating: 2
It was a long time ago when sony was losing money on the PS3. Some time ago news reported they broke even, and now perhaps they are making a profit. The could break event again with price cuts maybe.


RE: No suprise
By Hiawa23 on 10/30/2008 10:45:28 AM , Rating: 2
I may be looking at this differently. I own both the Ps3 & 360, & mostly all my gaming takes place on the 360, but I love the Ps3 exclusives that take advanatge of Blu ray & the hardware. That being said, Sony may be forced to drop the price due to economic condition of the PS3, but this says it all.....

"Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."

some gamers seem to forget this & looks like all things considered the PS3 is doing okay compared to it's direct comp which is MS & the 360. There is nothing MS or Sony can do about the Wii, & to me the Wii is competing with no one & caters to a totally different market anyways.

I also read that Sony other divisions had some big losses, & the Playstation division was one of of few that had an increase


RE: No suprise
By vcolon on 10/30/2008 10:05:02 AM , Rating: 4
BOOOO.
The economy will unlikely force Sony to drop the price. One of the attractions of the PS3 is that it plays blu-ray. But with blu-ray players becoming cheaper and having more features (LG's player can also play netflix video streams wirelessly), Sony may end up with a situation where retailers will have surpluses.


RE: No suprise
By BZDTemp on 10/30/2008 2:24:25 PM , Rating: 2
The economy, the economy, the economy....

The sales figures should make it pretty clear that the PS3 is about more than selling in the US. The economy may be going backwards in the US but in many other places it is more like it's just going forward in a lower gear.

Sony may or may not do a price cut but really can not see why they should. In fact there is more and more arguments to get the PS3 (more games, more blu ray movies, PlayTV, PSP integration...) so I expect sales to pick up even without price cuts.


RE: No suprise
By itzmec on 10/30/2008 7:23:41 PM , Rating: 2
what other places is the economy going forward in low gear? Just wondering.


RE: No suprise
By 9nails on 10/30/2008 9:49:22 PM , Rating: 2
Not on this planet.. But, the universe is pretty big... I'd like to use a life-line and call a friend in the Alpha-Centauri system please.


RE: No suprise
By afkrotch on 11/4/2008 7:44:48 AM , Rating: 2
Saudi Arabia maybe. *shrugs* I'm just making a guess though.


RE: No suprise
By mmntech on 10/30/2008 10:17:51 AM , Rating: 2
Back in July of 2007, Sony was adamant that they would not drop the price of the $599 60gb PS3. A week later they dropped it to $499.

The PS3 currently offers the best value of the three consoles but Sony is going to have further difficulty justifying the price disparities with the $299 Xbox 360 Premium now that it has a 60gb HDD. If they want to keep it at $399, they're going to have to focus their marketing on its non-gaming functionality. However, if any console needs to drop its price, I still say it's the Wii. You can now get a full HD console for $199 but the Wii still sells (in Canada anyway) for $270. Compared to the similarly priced 360 Premium, the Wii, while a good console, is a poor value.


RE: No suprise
By Xerio on 10/30/2008 10:24:30 AM , Rating: 5
The issue here is sales. Why would Nintendo lower the Wii's price if it is still selling like hotcakes? Also, most people buying the Wii don't really care whether or not it has "full HD". They buy it for the experience, in which lies the genius of the Wii.

"Value" is very subjective, anyway. The Wii may be a "poor value" to you, but not to those snatching up every Wii Nintendo can make. "One man's trash is another man's treasure."


RE: No suprise
By kelmon on 10/30/2008 12:02:23 PM , Rating: 2
BINGO! If you do not value a feature then it has no value to you, the customer. I might be considered nuts for not valuing Blu-ray playback but I don't so statements that the PS3 is good value because it can play Blu-ray movies do not apply. Freaky but true.


RE: No suprise
By ET on 10/30/2008 12:02:48 PM , Rating: 2
I agree. I must say that I find the Xbox 360 a lot more appealing now than I did before, thanks to its low price, inexpensive upgrade option and new interface, but I still don't get along too well with standard console controllers, so I'll stick to the Wii for now.


RE: No suprise
By afkrotch on 11/4/2008 7:48:42 AM , Rating: 2
Inexpensive upgrade option? It's more expensive to upgrade it, instead of simply buying it all at once.

Buy an arcade, add in a wireless controller, toss in a hard drive, and bam. End up paying more than just buying a Premium.


RE: No suprise
By wempa on 10/30/2008 12:36:55 PM , Rating: 2
Exactly. If you are going to make use of the Blu-Ray player and don't really care about the exclusives on the Xbox or Wii, then the PS3 is an excellent deal. If you don't care about BR or the PS3 exclusives, then the PS3 just looks like an expensive game console. It's all about what the buyer wants.


RE: No suprise
By BansheeX on 10/30/08, Rating: 0
RE: No suprise
By Chaser on 11/1/2008 12:50:21 PM , Rating: 1
Welcome to 360 fanboy central. You points are credible if not correct.

And this notion that since a U.S. centric console's price cuts will force the globally selling PS3 to follow suit is more cry baby 360 dream talk. As the article states the PS3 is doing well. Why do these people believe Sony needs to do a price cut or other baseless wishful thinking claims? Sorry guys the Blue Ray/PS3 fail era passed us a very long time ago. The PS3 has no need to follow another console's pricing schemes. Sony is where they want to be with the PS3 and it's only going to continue to improve.

Every PS3 has superior hardware, a 50GB DVD GAME/Movie player, wireless controllers, a hard drive and EVERY model is reliable. Imagine that?

Every new DVD movie released is also out in "High Def" also. And when I walk into my Blockbuster store the Blue Rays wall is longer every week.

Price cuts? Go HD DVD and RROD baby!


RE: No suprise
By samoak54 on 11/12/2008 10:04:36 PM , Rating: 2
Actually the 50 gigs may not be the limit for long, Metal Gear Solid 4 came out this summer and it filled a 50 gig disk. FILLED it! Thats one of the reasons why I dont think microsoft will be able to continue in the market for to much longer, one of the biggest selling games on the xbox 360 platform so far was Grand Theft Auto 4, the game was delayed for several months because the developers Rockstar had problems fitting it on a DVD. As gaming experiences grow more and more immersive, 4.8 gigs of data (not to mention no native hd) will not be enough. plus its not like Microsoft is going to be able to get Blu Ray anytime soon, at least no without giving something up. *halo???*


RE: No suprise
By Arribajuan on 10/30/2008 1:44:18 PM , Rating: 4
The PS3 does not offer the best value...

If you want a blue ray player that might be true, but if you don't it just does not make sense.

Personally, I do not find the value of paying more for a console just for the blue ray and paying 40 bucks or so in movies.

While my inner geek tells me that more pixels are a must, my wallet tells me that it just does not add up.


RE: No suprise
By itzmec on 10/30/2008 7:27:52 PM , Rating: 2
you can rent blu-ray movies so the movie expense isnt really an arguement


RE: No suprise
By someguy123 on 10/30/08, Rating: 0
RE: No suprise
By kelmon on 10/31/2008 3:42:44 AM , Rating: 2
quote:
just because you have no use for the player does not mean it's not valuable


The only truth in this statement is if you plan to sell the device later to someone else who does value Blu-ray. If you plan to keep the device throughout its lifespan then if you do not use or value a given feature then it has no value. This is not dissimilar to your local cable company giving you access to a load of channels that you have no intention of watching as part of your monthly subscription.


RE: No suprise
By PhantomRogue on 10/31/2008 2:05:58 PM , Rating: 2
The PS3 DOES offer the best Value. You may not agree with the value, but it is. When you add up the Microsoft "Add-Ons" for the XBox Arcade and other systems, the PS3's price point is lower. Wireless controllers, internet, internet store, Hard Drive and all the other features that are "additions" on the 360 are standard on every PS3, thus the price point is lower. Now, you may not need or want those things, but when you compare Apples to Apples, the PS3 is the better value. Don't Compare the PS3 to the 360 on Price if you don't make the two equal in features.

Where people get mixed up, is that the Wii was NEVER supposed to compete with the PS3/360 Market. The Wii's price point is so low, that Gamers don't go PS3 or Wii. They say Wii and PS3 or Wii and 360.


RE: No suprise
By Arribajuan on 10/31/2008 5:29:00 PM , Rating: 2
I will have to disagree...

if the unit is bundled with something that i do not want (in my case the blue ray player) then is has 0 (ZERO) value.

Does not matter is someone else thinks blue ray is the holy grail. To me it is zero value. Even worse, I feel forced into this zero value items which makes me feel this is a steal.

150 for a hard drive and 100 for wifi is also a ripoff in the xbox's side.


RE: No suprise
By samoak54 on 11/12/2008 10:07:55 PM , Rating: 2
We seem to forget that the Blu Ray player is not just for movies, the ps3 games are also on Blu Ray disks. GTA 5 is probably going to be a ps3 exclusive again because if rockstar hopes to top gta 4, they are going to need more than a dvd. They cant go multi disk either, because switching disks for an open world game wouldn't work.


A price cut would be bad?
By Golgatha on 10/30/2008 10:04:53 AM , Rating: 3
Something tells me that cutting the price of the PS3 would increase market share, game revenues, Blu-ray adoption (and thus licensing revenues), and would sell a ton of high markup accessories (DS3 controllers, cables, etc.).

The $100 they would need to cut on the PS3's price seems to be trivial to all the positive things actually moving more PS3 units would do.




RE: A price cut would be bad?
By tastyratz on 10/30/2008 10:49:10 AM , Rating: 1
until you consider the cost of production. They need to make it cheaper before they can sell it cheaper. If they sell it for less than they produce it for they are counting on a high attach rate to offset the cost.
They sell 2.43 million units now and rake in the revenue. If they slashed prices $50 or $100 then they would need to make that money as a profit in other items just to break even. If someone paid 50 less for the ps3 would they buy 1 additional game or a couple movies? Given the startup cost that is likely not the case for more than a marginal percentage of buyers. That will also detract from their profits on the 2.43 million unit sales already in place.
There is a balance between average expected money spent per console lifetime vs production costs and sales price.

The ps3 has market penetration now, They globally outsell the 360, and Bluray won the HD video standard war. Logically dropping the price very well just might not be in their best interest (even if its in yours)


RE: A price cut would be bad?
By sweetsauce on 10/30/2008 11:08:08 AM , Rating: 3
Actually its a bit worse than you mentioned. They currently lose money on every ps3 sold today, so dropping the price another $50-$100 will be adding huge losses to their gaming division that's still in the red by billions.


RE: A price cut would be bad?
By Gzus666 on 10/30/2008 11:40:49 AM , Rating: 1
They started turning a profit on every sale a while ago after the bluray lasers got cheaper and they started reducing the fabrication size on the chips. Also pulling the PS2 hardware helped as well on certain models.


RE: A price cut would be bad?
By wempa on 10/30/2008 12:40:08 PM , Rating: 3
Do you have a reference for this ? I know the Xbox 360 has been making a small profit for a while now, but I never heard that the PS3 was profitable. I thought they were still taking losses, only making price cuts to stay competitive.


RE: A price cut would be bad?
By someguy123 on 10/30/2008 8:37:23 PM , Rating: 2
http://www.engadget.com/2008/01/12/sony-cuts-plays...

hes wrong, but it is apparently close to no loss per console sold (399.99$ for a 40gb ps3, 400$ to produce) which is much better than their 200~300$ loss per console initially. basically if they do drop the price they'll be seeing loss per unit equal to the price drop, so i highly doubt the price will be dropped until manufacturing costs are further reduced.


RE: A price cut would be bad?
By Calin on 10/31/2008 4:19:17 AM , Rating: 2
You just have to take into consideration that those are guesstimates pulled out of the analysts' ... well... bottom body.
They might very well be off by 10% in one direction or another, and as Sony doesn't publish those numbers, nobody can be certain. Anyway, I remember hearing PS3 is no longer sold at a loss (production cost wise, all the research and development costs are still there)


RE: A price cut would be bad?
By joemoedee on 10/30/2008 12:01:50 PM , Rating: 2
I think everyone interested in a PS3 would love a price cut, but there's no reason to cut the price at this point. Would a price cut spur additional sales? Of course. However the net profit result would not be worth it. Save the price cut until doing so won't negatively effect the bottom line.

It old sold the 360 while having a higher price. The 360 even had a price cut during this time.

Sony's in a good situation. It has a profit turner in the PS2, and is gaining with the PS3. The PSP is also doing pretty well.


RE: A price cut would be bad?
By StevoLincolnite on 10/30/2008 2:55:13 PM , Rating: 2
The "Sales" Ended September allot of people were waiting for "Fable 2" - That may have created a surge in sales for the Xbox 360 very much like what we saw with Halo 3. (not to mention the large amount of advertising I have noticed going around here in Australia about Fable 2 doesn't help either).

And with games like Halo 3 - Recon and Halo Wars I think there may be a few more "Surges in sales". - Plus I think most people are fairly conservative with spending this time of year as they begin to anticipate Christmas when sales go crazy.

Most people "Claimed" the PS3 couldn't get traction with the Sales lead the 360 has and the Massive amount of Wii Demand, but it seems Sony has allot of loyal customers, or people got annoyed with the RROD issues. - I personally wont get a PS3 till I find a game that I will love to death that wont be available on PC or Xbox 360. - The closer the Xbox and PS3 are in sales the better, hopefully it will make the company's start making more "Bundles" and price cutting, and new software updates that add new features.

Also another notable thing was the game attachment rate numbers, for instance you could sell 100 million consoles, but if the attachment rate is only 1 game per console, compared to a console that only sells 20 million but has an attachment rate of 10 games... And both machines sell at a loss... Which looks better?


RE: A price cut would be bad?
By robinthakur on 10/31/2008 9:28:15 AM , Rating: 2
Is Fable 2 likely to be that successful? I can understand GTA4 and Halo 3 creating a sales frenzy but Fable 2? I think not. I own all three and I certainly won'r be running out to buy it. Gears Of Wars 2 on the other hand I have preordered :)


By StevoLincolnite on 10/31/2008 2:58:08 PM , Rating: 1
I had Fable 2 Pre-Ordered, it is one of the "Best" and most enjoyable RPG experiences I have had since probably Neverwinter Nights 1 or Diablo 2, it really is enjoyable, and some of the scenes looked amazing graphically. (Although some others probably needed some extra work) and you actually "feel" like your part of the world instead of merely participating, and the dog has an un-canny behavior to that of the real thing almost.

When I went to pick up Fable 2 from Dick Smith Electronics, there was about another 7 copies that came in at the same time as mine on Pre-Order which I found to be impressive, as we don't have a dedicated games store here, so we have to order everything from other parts of the country.

I actually didn't find GTA IV to be that interesting really after I played for a couple of hours, it just seemed like the same old game with a new coat of paint in my opinion.

I have also got Gears of Wars 2 on Pre-Order, and I hope they change the "Drab-gray" graphics style a bit and add a slight bit of color.


RE: A price cut would be bad?
By Aloonatic on 10/30/2008 12:19:47 PM , Rating: 2
They are probably hindered by standalone BD player manufacturers and may even have agreements (not sure if that sort of thing really happens?) not to reduce the price point of the PS3 bellow a certain level in order to give the BD support partners a chance to make some money after siding with Sony in the HD DVD/DB wars.

I would have thought that they would find it hard to find willing partners in future conflicts if they were to undercut their BD player partners more than they have already.

/comment that I make about once a week as this topic comes up again and again and....


No matter how popular the PS3 gets
By amanojaku on 10/30/2008 10:03:52 AM , Rating: 2
Sony needs to make its money back. I wouldn't expect a price cut unless Sony figures out a way to manufacture the PS3 for $200.




RE: No matter how popular the PS3 gets
By The0ne on 10/30/2008 11:47:01 AM , Rating: 2
Take out more stuff...maybe BD support and it'll shave off quite a bit :) But then it's not going to happen and until production cost decreases they're not going to make money off of the system itself and will rely solely, no additionally as some are thinking, on accessories and software sales, which isn't that great either; rather isn't as good as it was projected to be (aka ps2 success). This isn't to say that Sony won't make a price cut but chances are unlikely for this season.

Whatever happens I'm still in the waiting game for BD to pick up and more PS3 support in terms of releases. FFXIII might be the ticket for me but we'll see how the game is. Still, that's just one game for me so far.


By FITCamaro on 10/30/2008 12:54:02 PM , Rating: 3
FFXIII will be available on the 360 as well though.

I have both consoles so I'll probably get it on the PS3. But I doubt many 360 owners will run out to buy a PS3 for FFXIII.

I'm just hoping that it doesn't have the 5 minute installs after each level like MGS4.


RE: No matter how popular the PS3 gets
By twoton3dska on 10/30/2008 12:09:14 PM , Rating: 2
I couldn't agree more!


By 9nails on 11/2/2008 1:29:10 AM , Rating: 2
They can take a page from the Apple Airport notebooks and use some other media drive for their games! heh!

Buy seriously, flash memory instead of hard drives could help. They could make more cash by selling you the features back as an accessory.


Xbox will win 4th qtr/Holiday sales in North America
By UNCjigga on 10/30/2008 12:35:56 PM , Rating: 3
Hands down. I'll go out on a limb and say that Sony's sales lead over the Xbox will evaporate in the 4th quarter/Holiday season (at least here in North America).

Sure, Sony has some great exclusives coming (Resistance 2, LBP, Motorstorm 2 etc.) its not enough to counter Xbox's price cuts, "New Xbox Experience" with Netflix HD streaming, GOW2, Fable 2, and other titles launching in November.




By The0ne on 10/30/2008 12:42:11 PM , Rating: 2
I'm really tempted to get Xbox360 because of Fable2. I have the first on PC and love it. It's a great game in many aspect. I believe Fable2 is coming to PC as well. I certainly hope so because it'll save me from buying a xbox360 just for it :D


By samoak54 on 11/12/2008 9:59:09 PM , Rating: 2
Loved fable 1, but found 2 to be a drag. Compared to oblivion, fable 2 just doesn't live up to it's promise.


By wempa on 10/30/2008 12:45:12 PM , Rating: 2
I agree. I think Xbox 360 is going to pull ahead in the Christmas season. However, Sony could make it interesting if they add in more software / accessories at the same price.


But Still No LBP Bundle In NA?
By Dabruuzer on 10/30/2008 10:39:21 AM , Rating: 2
To me, it doesn't really matter whether or not they drop the price here (Canada). But I have been waiting to hear whether or not they are going to introduce a similarly-packaged bundle with Little Big Planet in North America, as they did in Australia and Europe.

IMO, they could get away with no price drop, if they included LBP and a Dual Shock 3 with the $399 80GB unit here. That would be enough to finally get me to spring for one.




RE: But Still No LBP Bundle In NA?
By Gzus666 on 10/30/2008 10:58:16 AM , Rating: 2
I see where it would be a seller. That game is so kickass. I have been in it since the beta. I have a lowrider with working hydraulics (have one that jumps with both wheels and one that has front and rear independent controlled hydros with switches), a monster truck with working suspension, I had a crazy catapault and a working draw bridge. That game is so much fun. Some of the levels people are making are amazing as well.


The Yen hurts Sony more than the Xbox
By crystal clear on 10/30/2008 11:32:46 AM , Rating: 2
Sony has more serious problems in hand like this below.

Weaker Euro Takes a Toll on Sony's Bottom Line
Net Plunges 72% as Strong Yen, Slowing World Economy Look Set to Derail the Electronics Company's Annual

Sony Corp. has worked for years to protect itself against a fluctuating dollar. But it's the weaker euro that has dealt an unexpected blow to the Japanese electronics company.

Net profit for the July-September quarter slumped 72% to 20.8 billion yen ($213 million) from a year earlier, hurt by the strong yen and a slowing world economy, the company said.

If the yen stays at current high levels, Sony may book less than half of its operating profit forecast of 150 billion yen for the year ending March 2009, Chief Financial Officer Nobuyuki Oneda said.



http://online.wsj.com/article/SB122526211967579487...




By tirminyl on 10/30/2008 12:16:21 PM , Rating: 2
Exactly. The console is still selling at a loss but hopefully with the smaller RSX and CELL chip production costs can go down. Many here are saying "Due to the economy Sony will be forced to drop the price". No. Due to the state of the economy, the euro and dollar are dropping in value and the yen has completely soared. This means Sony, and any Japanese export business, is losing money once you do a conversion. If anything, they would raise the price to offset the losses in conversion rates.


PS3 Outsells Xbox 360 Globally
By Maxshah912 on 10/30/2008 11:42:15 AM , Rating: 2
Yes its true PS3 r more eround the world then Xbox 360 but if PS3 will not drop down price in future u will see Xbox 360 more in global then PS3.




By twoton3dska on 10/30/2008 12:04:45 PM , Rating: 2
I think it's how you look at it. Hopefully SONY will start taking small steps back, or foward, depending on how you look at it, in order to make their products more affordable so more people can purchase them.


However...
By bkslopper on 10/30/2008 5:52:44 PM , Rating: 1
"There is evidence backing up Maguire’s confidence as GameDaily reports the PS3 sold 2.43 million units worldwide for the quarter ended September 30, compared to the Xbox 360’s 2.2 million units for the same time period. PS3 software sales climbed by 10.7 million units to 21.1 million units sold also. Overall the global Xbox 360 installed base is at 24 million compared to 16.84 million for the PS3."

I checked vgchartz. PS3 was outselling the 360 slightly before the price cut. Now its reversed worldwide, even Japan. The graphs showed it clearly. This may pressure Sony.




RE: However...
By bkslopper on 10/30/2008 5:56:31 PM , Rating: 2
Yes, I said Japan.


sony
By twoton3dska on 10/30/2008 12:01:31 PM , Rating: 2
It doesn't suprise me that this was mentioned!!!

quote:
"Well the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well."


Who would honestly believe or think that a company would say they would take a price cut for their product in how ever much time when 1. They are one of the few or so companies that are doing fairly well ... and 2. know that if they were to mention that they were going to drop the prices ... No one would buy the product until the cost was noticably lower! It makes perfect sense for them to say they aren't having a price cut.

Like stated in the quote ... The consumer does make a huge impact on a companies desicion for many things. I don't think that overall as the general public is concerned should be complaining tooo much. Yes the PS3 is expensive, but people are willing to pay for it. It is unfortunate that there are many people out there who can't nessicarily afford to buy one for themselves or for a loved one as a gift, but it takes time.

With how the US's economy being the way it is at the moment ... SONY will start to take small steps back with prices in order to be able to have their products available to a few or so more people.




"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation









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