Print 26 comment(s) - last by rushfan2006.. on Oct 23 at 9:59 AM

2 million PlayStation 3 units could be elusive target

It's well known that PlayStation 3 consoles will be in short supply this holiday season, and potentially beyond. Sony still stands firm behind its promise of delivering 500,000 units at launch, with 400,000 reserved for North American and the rest for Japan. Sony, however, is now softening on its projection of being able to provide an additional 1.5 million PS3s before year's end and a total of 6 million by March 2007, Bloomberg reports.

When the topic of such numbers came up in an interview with Jack Tretton, co-chairman of SCEA, he confessed that "the honest answer is [that the shipment numbers are] more of a target" rather than a confirmed count. Tretton also reiterated that production issues were the root of the problem.

Shortage of blue diode lasers required to manufacture Blu-ray drives continue to be the Achilles' heel in PlayStation 3 production. The shortage of components not only affect production of Sony's new console, but all Blu-ray machines. Even after suspending shipments of blue diode lasers for Blu-ray movie players, Sony still faces problems in meeting consumer demand.

With the expected shortage this holiday season, gamers have been at a frenzy in attempts to pre-order PlayStation 3. Some who managed to score a pre-order are not even planning to opening the box, but instead would rather take advantage of the rules of supply and demand by listing them on eBay at a large premium. In attempts to curb user dissatisfaction, eBay is canceling auctions of pre-orders until the product hits the market.

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I so can't wait until 11/17...
By rushfan2006 on 10/20/2006 4:32:25 PM , Rating: 2 the damn things are finally released and people will stop talking about it already.


Its almost like near a presidential just want the election to happen already because you are sick of hearing about it.

RE: I so can't wait until 11/17...
By Aikouka on 10/20/2006 5:00:35 PM , Rating: 3
Understandable, my friend, but trust me... elections are so much worse, because unlike the debate between consoles, people actually [b]want[/b] at least one of the consoles. Who actually likes any of the current political crap that we get in the US?

*Dead silence*

That's what I thought ;).

RE: I so can't wait until 11/17...
By Aikouka on 10/20/2006 5:01:20 PM , Rating: 2
Woops, excuse my BBCode... made a post on Anandtech's forums earlier and I've been mixing them up all day :P.

RE: I so can't wait until 11/17...
By edge929 on 10/20/2006 5:00:54 PM , Rating: 2
LOL, agreed.

The PS3 is an amazing machine but out of my "entertainment-worth" ratio. Sure, I can afford it, but it's currently not worth $600 bucks to ME.

RE: I so can't wait until 11/17...
By IMPoor on 10/20/2006 5:35:10 PM , Rating: 2
I can tell you exactly what will happen:
1. some not all of promised # of systems will be released
2. They will sell out as fast as they can make them even if they costed $700.
3. In 6 months you will be able to walk in and buy them.

I do no plan on buying a PS3 for a while since I am very happy with my 360. But not because I think it will suck. In fact I strongly believe the PS3 will be an awesome system dispite what people are saying. there will be a few blown out of porportion problems, like the heat issue or CD scracthing issue with the 360. Blu-Ray will be awesome, although it may not win the format war and all will be happy.

By rushfan2006 on 10/23/2006 9:59:29 AM , Rating: 2
Your point #3 is my biggest thing...I honestly do think the console will likely sport some incredible visuals at the very least. If the titles that come out get rave reviews over the course of many months (and btw..I don't put my stock in magazines for reviews or "professional" review websites -- I put more stock in the average joe fan who plays the games..they are much more likely to plainly say "yeah that game really sucks" or "definitely worth a buy") then I may consider it. But it would also have to feature titles that I can't get on a PC - because that's the only way I'd see value.

But either way you won't hear about me having one for a looong time. I'll wait until the craze is over to when on any given day in nearly any given EBgames store you can just walk in, pick one up and be done with it.

But I'm also never paying *more* than $450 for one that'll probably mean waiting at least a year for those kinds of price drops.

Makes no difference to me...
By AppaYipYip on 10/20/2006 3:30:48 PM , Rating: 2
I won't be buying one anyway. Nintendo will get my money. I can appreciate the technology in the PS3 and I love seeing them push the boundaries. I just enjoy the games Nintendo will offer more.

I can see retailers are frothing at the mouth at this news. Short supply + high demand = high $$$$$

RE: Makes no difference to me...
By fenderkb76 on 10/20/2006 3:35:59 PM , Rating: 2
I think that retailers will cringe at this news. Despite what I and a lot of others on this site think about PS3 (or Sony for that manner), the PS3 would sell out 5 million units by Christmas if available. Retailers don't make a killing on each unit, it's the accessories and games that net them a lot of profit. Less PS3 consoles = less sales of higher profit margin accessories and games. I'd say retailers should be pretty pissed at Sony. Sony has worked the market into a frenzy only to not deliver. A lot of retailers bear the brunt of bad publicity for stockouts when they have no control over them. Everyone loses because of this limited supply.

RE: Makes no difference to me...
By Rollomite on 10/20/2006 3:39:56 PM , Rating: 1
Everyone loses because of this limited supply.

Everyone except Nintendo, and Microsoft.


RE: Makes no difference to me...
By fenderkb76 on 10/20/2006 3:42:22 PM , Rating: 1
Everyone loses except Nintendo and Microsoft that is.

RE: Makes no difference to me...
By fenderkb76 on 10/20/2006 3:42:51 PM , Rating: 3
beat me to my own correction

They'll be fine
By daftrok on 10/20/2006 2:33:07 PM , Rating: 1
They delayed enough already. They know now that PS3 is what's gonna save this company and they'll do whatever it takes to get 400,000 in the US on November 17th. They are just open to the fact that with all the shit hitting the fan, more shit can come along the way. Basicallly they're saying "we're not gonna make a promise we cant 100% keep". They may be 90% sure that they'll ship PS3s on the 17th.

RE: They'll be fine
By Murst on 10/20/2006 2:38:08 PM , Rating: 2
This has nothing to do with the 11/17 target. Read the article.

RE: They'll be fine
By daftrok on 10/20/2006 2:40:06 PM , Rating: 2
I apologize, ship the amount they said on the 17th.

RE: They'll be fine
By Aikouka on 10/20/2006 2:50:46 PM , Rating: 2
Still, the point of the article is Sony's ability to funnel more PS3s into the market ranging from after the initial release until the end of the year.

Surprise, Surprise, Surprise
By fenderkb76 on 10/20/2006 3:09:16 PM , Rating: 2
Does this really surprise anyone? This seems to be an ongoing mantra from Sony....delay after delay after delay. It wouldn't be so bad if Sony had backed off on the marketing a little sooner. This thing is already how far behind original schedule....a year? Does anyone remember their first target date? I feel sorry for anyone who really wants one this year. Get out your checkbook and go crazy on eBay! I would also be very concerned with quality. If they start rushing the blue laser diodes and the Cell processors, you may just get your money's worth out of a warranty. Of course, no one on eBay is going to give the $1000 you paid above retail back.

RE: Surprise, Surprise, Surprise
By Aikouka on 10/20/2006 3:11:18 PM , Rating: 2
Fender, with the way you're talking, you might make that $1000 back from warranty repairs ;).

RE: Surprise, Surprise, Surprise
By kilkennycat on 10/20/2006 4:27:02 PM , Rating: 2
Very wise to buy a full-replacement 1-year or 2-year extended warranty. Expect a high percentage infant-mortality. Not that you would get a replacement any time soon, but at least you protect your (er) "investment".

Ya know....
By cscpianoman on 10/20/2006 3:24:06 PM , Rating: 2
Sony bashing aside, you start feeling sorry for the company after a while. To be honest, it would be nice to have something go right for Sony for a change.

RE: Ya know....
By DangerIsGo on 10/21/2006 1:30:12 AM , Rating: 2
Don't you mean Nintendo? Sony has been living it up with the PS2 and don't dare disagree with me on that. PS2 is probably the highest selling system, if ever (I cant fully be sure on that). For a while now, its been Sony > Microsoft > Nintendo. Wouldnt it be nice for NINTENDO to be on the higher end? Id like to see them out sell sony in the gaming console market this generation to get the sony R&D off their fat asses and think of new ways to play games. I laughed when I saw the new PS3 remote. The boomerang was kinda cool, which I did like. Then the new one..I thought I was looking at a PS2 one. WE WANT NEW THINGS DAMNIT, And people wonder why gamers are complaining about games...they're the same, just different story lines. Give us new ways to play them, new plots, etc.. Different ways of interacting with the environment is a definite plus which is why I got a feeling Nintendo might come out on top IF (and i stress with a big IF) the game manufacturers that side with Nintendo fully take advantage of Wii's capabilities. Im not here to start a flame war, but Its about damn time Nintendo had a piece of the pie rather than sony sucking it up with the PS2. I hope the PS3 doesn't do well. It'll teach sony a lesson that gamers aren't interested in all high def games with bluray this and cell processor that and 1080p for all. Really, one of the ONLY things PS3 has going for it is a blu-ray player for cheap. Saving like what? $400? $500?

RE: Ya know....
By DangerIsGo on 10/21/06, Rating: 0
RE: Ya know....
By INeedCache on 10/21/2006 5:21:00 AM , Rating: 2
If Sony wasn't so self-righteous, maybe I could bring myself to feel sorry for them. But they are, and I don't. They continue to eke out an existence based on past reputation, not the actual quality of what they now turn out.

RE: Ya know....
By BZDTemp on 10/21/06, Rating: -1
Maybe Sony Is Saving Some For Ebay
By wiiz3rd on 10/20/2006 3:32:01 PM , Rating: 3
Wouldn't that be funny?

By Rollomite on 10/20/2006 3:09:02 PM , Rating: 2

By crystal clear on 10/21/2006 8:42:42 AM , Rating: 2
*No product on the shelves means NO SALE-thats the logic
behind any product sales.

*The major buying season is about to start-You mess it up,
you had it.Thats the logic behind the buying season sales.

*All those explaination does not help-You LOSE in the market,whilst the competitors WIN.Thats the realities of
* All those pre-orders are not geniune buyers but people
out to make A FAST BUCK.Resale in short.
*PS3 is now like real estate & not a consumer item.
Sony will drive off buyers than attract them.

IS Sony aware of these realities of business?

"And boy have we patented it!" -- Steve Jobs, Macworld 2007
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