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Print 7 comment(s) - last by SPOOFE.. on Jun 7 at 1:11 PM

Sony's new camera is small and promises high-quality images

Sony has announced its latest digital camera in the Cyber-shot line called the . The new digital camera boasts a Carl Zeiss Vario Sonnar T fixed lens promising high image quality. The camera can shoot still images and record full HD video while providing a level manual control Sony says is unmatched by any other camera of the size.
 
The big new feature of the camera is the world's first one-inch type Exmore CMOS sensor with a resolution of 20.2 effective megapixels. The sensor was developed by Sony and has an area that's about four times larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The larger sensor area allows the camera to capture more light resulting in better image quality and very low noise.
 

 
The lens the DSC-RX100 uses has 3.6 times optical zoom and a wide F1.8 maximum aperture setting to complement the larger image sensor. The lens has a seven-blade circular aperture similar to those used in high-end DSLR cameras. Sony uses a BIONZ image processor maximizes shooting response time and extends light sensitivity up to ISO 25,600 using Multi-Frame Noise Reduction. The camera is also capable of shooting bursts at up to 10 frames per second at full resolution and the autofocus locks onto the subject as quickly as 0.13 seconds.
 
The DSC-RX100 has automatic and manual focus modes and has a number of automatic modes and artistic options with six creative styles. Sony will also offer a number of accessories including a spare battery and a dedicated carrying case to complement the camera.

Sony expects to launch the camera in July for about $650. 

"This camera is ideal for travel, portraits or street photography, delivering impressive results in a variety of lighting conditions with an intuitive, customizable control interface," said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. "It's a perfect step-up model for point and shoot users not interested in larger DSLR or compact system cameras, and also an outstanding choice for enthusiasts who may already own a large DSLR and are looking for a high-quality, pocket-sized 'all-in-one' second camera."
 

You can catch a hands-on preview of the camera from Digital Photography Review

Source: Sony



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nice
By GulWestfale on 6/6/2012 11:24:36 AM , Rating: 2
that is a very large sensor for a small camera, and it should produce really good quality images.
650 dollars is however a bit steep; i remember paying about 600 for my sony A35 about 6 months ago, and that is a definite step up from point and shoots. of course, portability might be important for some, but sony already have the NEX line of changeable lens cameras for that. so why isn't this new camera priced lower than that, in the 300-400 region? are they trying to do a leica, selling a retro-ish design at an outrageous price?




RE: nice
By haukionkannel on 6/6/2012 12:25:33 PM , Rating: 2
Canon G1 X has 1.5" sensor, so this is guite near. A little bit smaller, but bigger than censors have been in this gategory! Nice to see that other produsers have allso taken right direction!


RE: nice
By SPOOFE on 6/6/2012 5:36:39 PM , Rating: 2
quote:
so why isn't this new camera priced lower than that, in the 300-400 region?

Because all manufacturers of a "camera system" want to get their bodies out cheaper to encourage peripheral purchases - lenses, flashes, tripods/monopods, filters, etc.

But the market has also shown that few people actually want a system camera. They just want "a camera". Thus, comparing the two categories has inherent difficulties, as there are major incompatibilities in the overlap (people seeking a robust system camera wouldn't even consider a compact except as a secondary or tertiary, and people seeking an all-in-one compact only wouldn't even consider a system camera).


RE: nice
By aliasfox on 6/7/2012 11:33:53 AM , Rating: 2
Also, when the supposed competition has been on the market for over a year and still commands $400+ prices, Sony has no incentive to drop theirs down.

$400 - Panasonic LX5, Olympus XZ-1, Canon S100. All have much smaller sensors, and the Panasonic and Olympus are bigger, as well (though they have very fast lenses)

$500 - Canon GX. Bigger sensor, much bigger body. Try putting this in anything other than a coat pocket.

$800 (I think) - Fuji X-10. Larger, image quality issues early on.

I think Sony will be ok once retail price gets into the $500 range.


RE: nice
By SPOOFE on 6/7/2012 1:11:21 PM , Rating: 2
Those are good points, although I think the basic observation is this: Compact all-in-one cameras are a mature market with most sales coming from the cheap models... thus, "premium" features (like a large - for a compact - sensor and a wide - for a compact - lens aperture) truly do carry a premium price.

quote:
I think Sony will be ok once retail price gets into the $500 range.

I dunno, I think cameras like this are meant to carry the "higher price/lower sales" trait, partly to make up on higher margins, partly to make their potentially-more-lucrative "system cameras" (the Alpha and NEX lines) look like better options in comparison.


You've got to be kidding
By alcalde on 6/7/2012 1:22:43 AM , Rating: 5
>Sony has announced its latest digital camera in the Cyber-shot line
>called the . The new digital camera boasts a Carl Zeiss Vario Sonnar
>T fixed lens promising high image quality. The camera can shoot still
>images and record full HD video while providing a level manual
>control Sony says is unmatched by any other camera of the size.

It's like you folks aren't even trying anymore. Why are those making comments required to preview before posting when the authors don't even read their article before posting?




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