Print 27 comment(s) - last by Pirks.. on Aug 6 at 7:39 PM

Sony CEO Kazuo Hirai  (Source:
The company said a weak global economy and exchange rate moves are the cause

Sony is in hot water -- that's nothing we haven't heard before. The electronics company has been struggling with areas like its TV sector for a while now, and these troubles are reflected in the most recent financial earnings report.

Sony posted operating profit of $6.28 billion yen ($80 million), a significant 77 percent decrease compared to one year earlier. Analysts only predicted a 36 percent profit drop.
Sony had a 94 billion yen operating loss and $24.64 billion yen net loss for the quarter ended June 30.

Also, Sony slashed its previous financial predictions for the year until March 2013. It cut its operating profit forecasts from 180 billion yen to 130 billion yen, and also reduced its TV shipment predictions from 17.5 million to 15.5 million as well as its handheld device sales from 16 million to 12 million.

One glimmer of light, however, is that PlayStation sales are remaining at the previous prediction of 16 million sales.

So what's Sony's beef? The company said a weak global economy and exchange rate moves. Also, a lot of it has to do with the company's TV unit. Last December, Sony decided to shake up its TV division by negotiating a buyout of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also split its TV division into three units consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.

But help may come in the form of the new CEO, Kazuo Hirai, who was appointed to the position in February 2012. He vowed to take over the struggling TV unit himself, and made other management changes to help bring the company back to life.

In April 2012, Hirai came up with an entirely new game plan for making Sony profitable, which included design changes to gadgets like TVs, a reduction of certain models, and expanded game titles and subscription services.

Despite Hirai's best efforts, the company had to cut 6 percent of its global workforce in April in order to save some cash. Later, in May, Sony reported a record $5.7 billion USD annual loss.

Source: Reuters

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Sony makes best 15" laptops on the market
By Pirks on 8/2/2012 2:45:03 PM , Rating: 2
Quality and price wise so I'm not worried about them.

If you wanna know why Vaio SE 15" is the best 15" laptop on the market - read this:

I got one after reading this review and my next laptop is likely to be Sony too, after experiencing this new sexy Vaio, mmmm!

RE: Sony makes best 15" laptops on the market
By retrospooty on 8/2/2012 3:03:32 PM , Rating: 2
I cant believe I am liking a Sony product AND agreeing with Pirks in the same post, but this is a great laptops for the price. Check the link below. It's $800 with a 1920x1080 IPS screen. 2.5ghz Core I5, 4g ram, 500gb hdd, Radeon HD 6630M (1GB) video card.

By Pirks on 8/2/2012 4:32:52 PM , Rating: 2
Hehe, I just purchased a 128GB Samsung 830 SSD for very low $95 (tax/shipping included) specifically for fresh Win8 setup on that sweet Sony (will convert its internal HDD to an external USB3 drive, enclosures are cheap). I gonna make it boot in 5-10 seconds or so and then bring it to work to pwn a couple of local oldfags still sticking with XP because it's "faster" LOL :))) I'll be eating popcorn, drinking Heineken and enjoying their little oldfaggy brains melt when I demo what real fast Win8 setup is about hehehe :))) Will post my mini-review here later, after seeing how it goes. Stay tuned.

RE: Sony makes best 15" laptops on the market
By Solandri on 8/2/2012 8:11:43 PM , Rating: 2
That particular IPS screen has gotten panned for not showing reds correctly. It shouldn't matter to most people, but if you do photo or graphics work you probably want to steer clear of it. (It's why I crossed the SE off my buy list. Otherwise I agree it has very nice specs for the price.)

RE: Sony makes best 15" laptops on the market
By Pirks on 8/2/2012 8:22:05 PM , Rating: 2
"One thing to note: You can't see any reflections on the Vaio SE. Shows how awesome the anti-glare is. Should you buy one even if the colour is off? Yup."

That's exactly what I thought after I got this laptop. I'm not a photographer so I don't give a thing about color gamut but the antiglare is best I've seen in my life, so I paid $1200 to Sony without hesitating and I'm likely to pay again, 'cause my wife wants the same laptop now instead of her ancient 2007 Dell Vostro :))) I think that compared to other screens in other laptops, this Vaio's screen for its price is a MEGA steal . The 15" laptop with same or better screen for same or lower price DOES NOT EXIST.

By Pirks on 8/2/2012 8:31:28 PM , Rating: 1
Plus it's also impossible to find such a thin _and_ light weight 15" laptop, plus the backlit keyboard, plus the large touchpad, plus the sheet battery that makes it really really long lasting machine if you opt for it.


All in all, taken all features/specs together, nothing beats this Vaio SE for its price. Even remotely.

RE: Sony makes best 15" laptops on the market
By Nortel on 8/2/2012 8:02:36 PM , Rating: 1
I was going to reply with a well thought out reply on why the new 15" MBP is vastly superior but then I saw the name 'Pirks'.

By Pirks on 8/2/2012 8:11:13 PM , Rating: 2
I agree that retina MBP kills every other 15" notebook spec and design wise but the price man the price! With such a price retina MBP just stays an unnecessary luxury item, an optional status symbol for the rich, like Ferrari or BMW cars, not the real work or play machine like a Windows laptop (well, just as all the Macs always been, to be honest with ya)

By inperfectdarkness on 8/3/2012 1:27:51 AM , Rating: 2
I vote MSI.

RE: Sony makes best 15" laptops on the market
By Pirks on 8/3/2012 5:27:18 AM , Rating: 1
Glossy plastic shit lover huh?

RE: Sony makes best 15" laptops on the market
By retrospooty on 8/6/2012 10:42:04 AM , Rating: 2
psst... off topic, but I saw this.


RE: Sony makes best 15" laptops on the market
By Pirks on 8/6/2012 2:32:07 PM , Rating: 2
Too bad my Note is excluded because of Samsung stylus specific apps that require TouchWiz

RE: Sony makes best 15" laptops on the market
By retrospooty on 8/6/2012 6:53:06 PM , Rating: 2
Its an official update from Samsung, coming for the note... Not a 3rd party. It will have to support the stick.

By Pirks on 8/6/2012 7:39:19 PM , Rating: 1
"Report hints at the possibility of the Galaxy S2 not getting Jelly Bean. JB is still in testing for the 2011 handset, and the first tests are looking fine. However, this quote is disturbing: If Samsung decides at the last moment not to update the Galaxy S II, all Galaxy S II owners will get a value pack update. The Galaxy Note’s JB update status is similar to the Galaxy S2’s."

Translation from Samesungeze: "we'll fuck our users as usual and feed them with value pack crapola instead"

So yeah, I don't see JB coming officially for Note from Samesung. The dog eaters are not dumb enough to stop fucking their users, like they always did before. They are going to release Note 2 soon, why the heck they would introduce a decent smooth'n'slick new firmware for old Note? They will sell more Note 2's and make way more money if they don't. So I'd be surprised if they suddenly decide follow Apple and start supporting their hardware properly, not like any other cookie-cutter crapdroid OEMs do with their usual "fire and forget" product launches.

P.S. WP7 has same flaw actually, the promised "guaranteed updates" never came, MS was lying to us as usual. Just look at years and years of Titan without any updates and not even a slightest hint from AT&T about when the fuck they move on that front. So please don't think I only shit on crapdroid/samesung/etc, this is a common problem for everyone except Apple of course.

Make the PS4 a be all, end all device
By quiksilvr on 8/2/12, Rating: 0
By idiot77 on 8/2/2012 2:37:58 PM , Rating: 1
Then sell it for a loss because nobody wants it.

RE: Make the PS4 a be all, end all device
By StevoLincolnite on 8/2/2012 2:46:54 PM , Rating: 2
You forget that historically when Sony launches a new console, they sell it at a loss, only to be made up with games and accessories later.

If everyone bought a PS3 ONLY for a blu ray player when it launched, Sony would have posted even larger loss's.

Also, the Gaming division is only one aspect of Sony, they make allot of money from their other divisions, to throw them all out the window in favor of a new console that is going to loose money for the first few years doesn't make sense.

RE: Make the PS4 a be all, end all device
By quiksilvr on 8/2/12, Rating: 0
By quiksilvr on 8/2/2012 3:02:28 PM , Rating: 2
NEED EDIT BUTTON: Removing distractions from their bread and butter is A GOOD business choice.

RE: Make the PS4 a be all, end all device
By lightfoot on 8/2/2012 3:19:47 PM , Rating: 3
You would never want to use a SSD for DVR functions.

With large sequential data files (like streaming video) the disadvantages of a SSD far exceed the advantages.

By quiksilvr on 8/2/2012 6:39:36 PM , Rating: 2
I actually would like to use SSDs for the games itself. Hard drives have become so cheap now they can stick a 500GB HDD in there with minimal impact to development costs.

other areas
By Nortel on 8/2/2012 3:22:14 PM , Rating: 3
This article doesn't mention it but Sony WAY undersold their PSP and PSP Vita handhelds. It was already well known about their TV sales slumping and the results reflected the expectation.

Sony's biggest issues are largely surrounding its own identity. Sony has its hands in everything and one hand doesn't know what the other is doing. Additionally, there is VERY little do distinguish a Sony product from any other brand making the same products. From TV's, clock radios, phones, game systems, movies, music players, dvd/blu ray players, headphones, home theatre equipment, cameras, computers, tablets, etc... Sony just gets it all out there and hopes something will stick (Ps3). If sony restructured by cutting whole product lines and focused on what they can do well (while cutting many jobs), they would be able to produce a product people actually want and make money in the process. It was 10 years ago the last time I knew somebody who bought a Sony computer. Who, in 2012 would buy a Sony desktop?

Sony. Focus on what you are making money on and cut the dead weight!

RE: other areas
By Cheesew1z69 on 8/2/2012 7:46:05 PM , Rating: 2
I won't buy Sony anything after working for them and seeing how they treat customers.

Crazy Ideas
By Gunbuster on 8/2/12, Rating: 0
RE: Crazy Ideas
By Taft12 on 8/2/2012 3:46:10 PM , Rating: 2
I remember when Sony made all metal cassette tape walkmen not much larger than a tape case.

That was around the same time the product quality of their consumer electronics peaked. They've been coasting on the name recognition for over 20 years now with substandard quality. It's taken a long time, but it is FINALLY catching up to them.

RE: Crazy Ideas
By Adam M on 8/2/2012 7:20:59 PM , Rating: 3
I wouldn't call the Vita a crazy idea. It is actually a very solid piece of hardware and given console integration along the lines of the Wii U or Microsoft SmartGlass the Vita could offer some great game play. Sony failed the Vita with a tremendous lack of video games, especially those titles that made the PSP a hit like Monster Hunter. Sony's insistence on yet another proprietary memory format was another huge blow to the Vita. Having to buy an over priced memory card because the device didn't come with its own was a slap in the face. It won't save Sony as a whole, but I still might buy a Vita if I can get more then one good game for it.

Split the company up
By Schadenfroh on 8/2/2012 10:12:46 PM , Rating: 2
Sony should be at least two different companies. Sony Music / Sony Pictures (Columbia / Tri-Star) would likely do well for itself to be separated from the rest of the company. The consumer electronics business, where the real fail resides, should be spun-off and allowed to die.

That or the CE business could just license off the brand-name and proceed to become a patent troll.

This is coming from a Sony shareholder...

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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