Print 14 comment(s) - last by SiliconJon.. on Feb 10 at 10:36 AM

Xperia Play is unveiled in a 30-second Super Bowl ad

After months of speculation and leaked photos, Sony Ericsson finally made the so-called "PlayStation phone," the Xperia Play, official in a big way -- by airing a creepy ad during the Super Bowl.

The spot depicts a sweaty man running to deliver a pair of scissors to another man, seemingly performing a back-alley surgery, as ominous music drums up the drama. The surgery, it is revealed, was performed on a life-sized green Android who has been fashioned with a pair of thumbs. The scissors are used to cut off its bandages.

"Android is ready to play," the tagline reads, before cutting to a shot of the Xperia Play. A voice-over narrator proclaims, "The smartphone with everything you need, and the one thing you want," as a "PlayStation Certified" icon appears in the upper corner. "Coming soon," the narrator continues, "from Sony Ericsson."

The device depicted in the spot is the same one that appeared in the leaked photos from December, D-pad and all.

According to Engadget, the Android-based device, running Gingerbread, is set to make its first official in-the-flesh appearance next week at the Mobile World Congress in Barcelona.

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Do want
By kraeper on 2/7/2011 4:13:25 PM , Rating: 5
I've no problem with on-screen keyboards, so I didn't get a slider for that, but on-screen gaming controls annoy me a bit, so a slider for gaming makes more sense for me. Granted, Sony will over-price this, but depending on their patent lawyers, maybe someone else will be able to copy the form-factor.

RE: Do want
By Einy0 on 2/7/2011 5:54:08 PM , Rating: 2
I doubt Sony will allow the app to play PSP games on it be played on just any phone... Other than that perhaps someone could make a nice copycat.

RE: Do want
By flyingrooster on 2/7/2011 6:38:51 PM , Rating: 2
I'm sure some clever hackers will circumvent the DRM and get the software to work on similar phones. Then the Chinese will sell unlocked knockoffs for $100 online with a bunch of games loaded.

RE: Do want
By Newspapercrane on 2/7/2011 11:11:38 PM , Rating: 2
Yay capitalism!

RE: Do want
By Topweasel on 2/8/2011 9:17:03 AM , Rating: 2
Actually Sony is going offer the platform on the market place.

The two circles in the middleq
By Denigrate on 2/8/2011 9:28:48 AM , Rating: 2
Are those two circles in the middle some sort of touch sensitive analog "sticks"?

RE: The two circles in the middleq
By VoodooChicken on 2/8/2011 12:45:16 PM , Rating: 4

By Denigrate on 2/8/2011 1:44:23 PM , Rating: 2
That should boost sales!

Sony Ericsson Xperia Play
By Kromis on 2/8/2011 2:09:00 PM , Rating: 3
SEX Play, anyone?

This would have to be news
By sleepeeg3 on 2/8/2011 12:57:24 AM , Rating: 2
Otherwise all the geeks who skipped or TiVo'd the Super Bowl would miss it (i.e. me)

By bah12 on 2/7/11, Rating: -1
RE: Narrative
By Shadowmaster625 on 2/8/2011 9:00:28 AM , Rating: 1
The trend was getting old in the 1920's.

RE: Narrative
By gfxBill on 2/8/2011 7:24:58 PM , Rating: 1
I thought the headline encapsulated why this is news. Maybe you skipped it? Or the first paragraph?

RE: Narrative
By SiliconJon on 2/10/2011 10:36:33 AM , Rating: 1
I could use a transcript, I watch almost zero television.

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