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Sony is looking to 65nm production to cut costs
Sony considers trimming the price of its new PS3

Sony's PlayStation 3 hasn't even been on the North American market for three months, but the company is already considering a price cut on its new console. Sony trimmed the price of the most basic PS3 in Japan before it even launched and a price cut in North America could help to boost slow initial sales.

"We may look at the price as part of our strategy to expand the market when the timing is right," said Sony Senior Vice President Takao Yuhara at company headquarters. An analyst for Lazard Capital Markets suggests that the price cut could come as early as this year.

Many question, however, if Sony can pull off this feat so early in the game. Sony has seen its Q3 profits fall 5.3% from a year ago along with a $455 USD million USD loss for its games division (compared to a $556 USD million profit a year earlier). Microsoft, in comparison, witnessed a $289 million USD loss for its Entertainment and Devices division.

One must also take into consideration that according to iSuppli, Sony is losing $307 on every 20GB PS3 that it sells and $241 on every 60GB PS3. The bigger loss on the 20GB unit explains why the 60GB unit accounts for 80% of the sales mix in the United States.

A move to 65nm production could ease the pain of trimming costs on the console. Sony has recently stated that it has already started production on a number of 65nm components and has realized a 40% size reduction in comparison to 90nm components. The company is also looking to reduce the number of parts used in the PS3 to lead to even deeper cost reductions.

But what's bad for Sony will likely turn out to be good for the consumer. Most consumers don't really care if Sony is losing money on the PS3 -- all they care about is getting the Blu-ray equipped console for a lower price. If Sony is successful with its bid to lower its own costs on the console, consumers might just get their wish sooner than expected.



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cost cut
By dome1234 on 2/2/2007 12:12:58 PM , Rating: 2
i read somewhere that 65nm of cell production started to replace 90nm. That's one area. The initial high cost may be due to the low yield of blue diodes. the fact they could stock up stores pretty well with ps3, the supply problem might have been eased. 2 million shipped (not sold) in 3-4 months isn't a bad number looking at the production side for a collection new techs in a same box. To compete price cut is a must. They know it. We know it. Launch would always be sold out even if it cost 1000.




RE: cost cut
By psychobriggsy on 2/2/2007 1:53:44 PM , Rating: 3
Sony have several areas where they can cut costs drastically this year.

- BluRay drive price will drop as component prices drop (competition in Violet LED market)
- 65nm
- Removal of PS2 hardware when software emulator is done (personally I think they'll just leave it in and emulation will never work)
- Integration of dispirate hardware into integrated components
- dropping memory (& HD) prices
- improving yields since recent launch period

Microsoft also have some areas where they'll save money.

- 65nm
- dropping memory (& HD) prices

However a DVD drive isn't going to drop significantly from $20 unlike the $150 BluRay drive, and they've had a year longer to improve the yields so most of the gains there will have occurred already. Both companies will hit 65nm within months of each other, so they'll have equivalent 65nm yield problems, give or take.

So Sony may be able to reduce their prices by $150 this year (in time for Christmas) to $349/$449, whilst Microsoft can probably cut $80 (if they're still losing hundreds of millions in the XBox department then I suspect that the reality is that they're still losing on the hardware).

I think that Sony will keep taking a loss on the PS3 until 2009. Microsoft will stop taking a loss this year.

Myself? I hope I can find a Wii for sale soon...


RE: cost cut
By FITCamaro on 2/2/2007 3:27:34 PM , Rating: 3
I think the yields for the Xbox 360 CPU at 65nm will be far better than Cell's. The Xbox 360 CPU is far less complex a chip. And it wasn't receiving extremely poor yields to start with either.

The problem is Sony has to choke giving up a Cell processor they could put in a server or something and instead put it in a console. Cell is only designed with 8 SPEs and you need 7 working ones for a PS3. Their yield rates in the beginning were only getting like 3-4 working SPEs.

Both consoles would've been better off with an X2 as their main CPU than the processors they have.


RE: cost cut
By Lakku on 2/2/2007 5:32:26 PM , Rating: 4
Their yield rates were never that low once actual production started on the chip. This is coming from people inside IBM and partners of the Cell group. Whatever yield issues that were discussed didn't exist by production time and a lot of it was FUD, more then likely generated by MS. You can link me to articles all you want, but engineers in the know have a different story. In case you are wondering, you get bad SPEs in the Cell, it happens. However, software is used to test the SPE's and if all 8 work, fine, one is disabled in software to make 7. If not, software makes sure the non-fucntional SPE is not used and the rest work fine, just the facts.


RE: cost cut
By Gatt on 2/2/2007 7:48:43 PM , Rating: 2
Really?

That's pretty interesting considering that neither IBM or Sony refuted the articles that cited IBM engineers placing the yields in the 10-20% range.

Perhaps these engineers in the know didn't know about the article being discussed widely on everything from game to hardware sites/forums?

Or perhaps the articles were accurate, which seems pretty likely considering the size of the chip.


RE: cost cut
By saratoga on 2/2/2007 3:28:23 PM , Rating: 3
quote:
So Sony may be able to reduce their prices by $150 this year (in time for Christmas) to $349/$449, whilst Microsoft can probably cut $80 (if they're still losing hundreds of millions in the XBox department then I suspect that the reality is that they're still losing on the hardware).


Its been reported that MS is already breaking even at 90nm. Die shrinking the CPU and GPU should lead to even more savings. While I agree that the PS3 costs will drop faster, they're unlikely to catch up to MS for a very long time. The parts used in the 360 are simply cheaper and will be that way for a very long time.


RE: cost cut
By Orpheus333 on 2/2/2007 4:58:30 PM , Rating: 3
Microsoft, which was once seeing red to the tune of $153 per unit sold, is now making a profit of $75.70 on each console before marketing and distribution costs a year after launch.
http://www.dailytech.com/article.aspx?newsid=4981
November 17, 2006

On pure hardware they are already pulling profit. I'm sure if you include marketing and distribution that number quickly shrinks. However, I feel that they are in a very comfortable position. Anything Sony can muster will be dwarfed and they cannot afford a price war.


RE: cost cut
By saratoga on 2/2/2007 6:04:54 PM , Rating: 2
Thanks for the figures. I knew I saw them somewhere.

Fact is the hardware MS used is pretty conservative compared to Sony. The Xenon is hardly an ambitious CPU design, unlike Cell, and they used dirt cheap optical drives and memory. Compare that to the PS3 with the giant Cell processor, bluray optical, and niche XDR RAM. The price is going to come down on those, but no where near as far as the 360's hardware, simply because its so much more complicated to begin with.


RE: cost cut
By psychobriggsy on 2/4/2007 6:23:39 PM , Rating: 2
Yeah, but "dirt cheap optical drives and memory" were also dirt cheap last year. They haven't become "dirt cheaper" since. XBox360 quite clearly has less cost reduction wiggle room than PS3, but this means it costs a boatload less than the PS3 to make now, and for the next year or two.


RE: cost cut
By psychobriggsy on 2/4/2007 6:20:43 PM , Rating: 2
It's those figures I believe are incorrect, hence what I wrote.

Somehow without any hardware changes, process alterations, etc, costs came down that much for the XBox360 on 90nm? Sure, yields and reliability will have increased, but without major cost reduction items (65nm, integration) I just cannot believe that the BOM came down so much.

Indeed Microsoft themselves have said that they'll start making a profit on the system this year. As the major losses are the hardware itself, and software, services, etc should be bringing in the profits, I think this lends weight to the November guesstimates being badly wrong.


It's inevitable
By cplusplus on 2/2/2007 11:58:21 AM , Rating: 2
Sony, whether they want to or not, are probably going to forced into a price drop by the end of this year by Microsoft. Because MS would be stupid not to do a price drop, or at least making the current premium the new core and designing a new premium with HDMI and other new things, by the end of the year. It exactly what Sony did to MS and Nintendo in the last generation with the PS2 (which had the same 1 year advantage over the competition), and one of the reasons that it ended up winning that generation. And hopefully the economies of scale for the Cell and Blu-Ray diodes will allow for a drop in component prices, so that Sony isn't completely up a creek when this happens.




RE: It's inevitable
By NagoyaX on 2/2/07, Rating: -1
RE: It's inevitable
By dome1234 on 2/2/2007 12:14:21 PM , Rating: 5
it was retailers who did the increase i believe. forgot which article it was.


RE: It's inevitable
By jtyson on 2/2/2007 12:50:31 PM , Rating: 5
Sony didn't do that. You're brilliantly endeavorous retailers were the ones who jacked the price up.

Check it out:
http://gizmodo.com/gadgets/sony/rumor-smashed-sony...


RE: It's inevitable
By MrTeal on 2/2/2007 2:30:21 PM , Rating: 4
Like the other guys said, that was Future Shop and Best Buy, not Sony. Most other retaillers still have the PS3 art the original price. I really haven't seen many PS3's in stock up here though, certainly nothing like the reports out of the US where there's many sitting on the shelves. Incidentally, Best Buy also raised the price of the PSTwo from $129 to $139 when the loonie dropped relative to the dollar.


RE: It's inevitable
By GoatMonkey on 2/2/2007 2:45:15 PM , Rating: 3
Well that's just Canada. Don't they use the money from Monopoly games up there? Just open up another box.


RE: It's inevitable
By MarcLeFou on 2/2/2007 3:20:04 PM , Rating: 1
If Canada's money is Monopoly's than the US is Destiny's (another crappy board games for those who are unaware).

Look at the value of the US dollar in the last 2 years compared to the Canadian currency and the rest of the world's for that matter ...


RE: It's inevitable
By Pythias on 2/2/07, Rating: 0
RE: It's inevitable
By Samus on 2/3/2007 12:18:06 AM , Rating: 1
I love it how closed-minded Canadians are, yet they blame the USA for shuttings its borders and ignoring foreign policy.


RE: It's inevitable
By jimmy43 on 2/3/2007 3:27:58 AM , Rating: 3
Come over to BC. You wont leave ;)


RE: It's inevitable
By somerset on 2/8/2007 12:02:42 PM , Rating: 2
regardless, any proce drop is good, even if its Sony


How...
By Hyperlite on 2/2/2007 12:56:33 PM , Rating: 2
<q>The company is also looking to reduce the number of parts used in the PS3 to lead to even deeper cost reductions.</q>

what do they mean by this? will they be consolidating functions into single or fewer components?





RE: How...
By Hyperlite on 2/2/2007 12:57:07 PM , Rating: 2
i need to learn to L2Q (learn to quote)


RE: How...
By ciparis on 2/2/2007 2:09:54 PM , Rating: 2
Right now it's doing PS2 compatibility via hardware. This is expected to be replaced by software-based emulation, which will allow them to remove that chip from the system. Other changes could include combining ASICs into single chips, etc... like with the PS2 as it was re-released in smaller versions.


RE: How...
By FITCamaro on 2/2/2007 3:21:57 PM , Rating: 2
Yes combining the chips into a single one was one reason for the smaller PS2 but I'd say it was probably mainly due to the removal of the power supply from the console. That was a big piece of the original PS2 and by removing it they also removed a lot of heat so less cooling was necessary.


I don't see a price cut for X360 anytime soon
By shaw on 2/2/2007 2:13:00 PM , Rating: 2
Since the PS3 is $500/$600 Microsoft doesn't have to drop the X360 a dollar and I don't think they will either to make more profit. I'm willing to bet Microsoft is going to post very great numbers for their new fisical year.

The only way Microsoft would drop the X360 price is if Nintendo's Wii sales start to make Microsoft nervous.

The only way I would think Microsoft would consider a price drop is if this Christmas season it turns out a handful of big named games are set to launch around the season and they'd do that to try and attack Sony's weak point for massive damage. 2008 I could realistically see a price drop. I mean Microsoft charges $100 for a 20GB 2.5" hard drive and charges $50 for a controller that costs $8 to make. It's all about the profits.




By Arribajuan on 2/2/2007 4:43:11 PM , Rating: 2
I would love a PS3 price cut so I can get a cheaper 360.

A Premium 360 for $300 will be good.

or for the same 400 get the second version 360 with hmdi and bigger disk.

Sony has the power to force that.



By MonkeyPaw on 2/2/2007 5:17:46 PM , Rating: 2
I think the last thing Sony wants to do is make the XB360 more appealing by forcing its price to drop. Sony can't win a price war with MS as it is! Sony chose to build a console that is harder to produce, more expensive to produce, and harder to code for, so their best shot is to offer better game titles. The problem is that if there are indeed 10 million 360s in use already, game developers would be foolish not to support the 360. A cheaper, improved 360 with matching game titles would be hard to counter. Honestly, I don't see how Sony can win, except to lean on the Playstation name and its fanbase.

Really, the very fact that Sony is already talking about a price drop is not a good sign. Now everyone on the fence about getting a PS3 is going to wait and see if a price drop is coming soon. The only way to improve sales is to drop the price with the announcement. This news will only slow them further. It really just makes me laugh when I think of people paying $1000-3000 for a PS3 just 2 months ago. Patience, people!


By Slaimus on 2/2/2007 6:33:06 PM , Rating: 2
I don't think MS will dig itself out of the red anytime soon. The 360 is selling at about the same rate as the original xbox.


Sony's cool
By yankee bell on 2/4/2007 3:23:12 AM , Rating: 1
that's nice to get that console at lower price. but wait a second isn't that console crap compared to xbox 360????? i love xbox 360. it got better graphics, superb games (i mean just look at Gears of war) and above all xbox live!!!!!
Sony is in deep shit




RE: Sony's cool
By Darthefe on 2/5/2007 11:50:11 AM , Rating: 2
Get a life the ps3 has by far better graphics better CPU and a better optical disk player. U know resistance fall of man the graphics r so good but the ps3 is only using 20% of its power and the whole game is only 16 gigs so it didn't even fill up the space of the Blu-ray disc. and second of all the graphics isn't everything also the game play and the length of the game gears of war had suburb graphics but the cost for that was only 8 hours of game play. i admit some games I'm really jealous of like forza pgr and Gears of wars but get it u can not save the future on a 9 gig disc


RE: Sony's cool
By Darthefe on 2/5/2007 11:52:07 AM , Rating: 2
Yeah give it to him


RE: Sony's cool
By scrapsma54 on 2/6/2007 9:14:03 AM , Rating: 2
I take it you get your 20 percentile processing power from Mr. Mole. Mr. Mole People happens to be psychic. I killed him the other day with mole pellets. He was going to tell my girlfriend I was cheating on her.


iSuppLIE.
By Lonyo on 2/2/2007 11:59:12 AM , Rating: 4
iSuppli this, iSuppli that. iSupply supply numbers that are CRAP.

I take their numbers with all the salt in the sea, but it's nice to see Sony are looking to cut costs as soon as they can, because it IS too expensive.
The Wii may be an "impulse buy", but that means it's selling, and Nintendo can make money off their overpriced necessories and games. If Sony can't sell consoles, they can't sell other things to make money off for it.




RE: iSuppLIE.
By BladeVenom on 2/2/2007 1:07:25 PM , Rating: 2
Even if iSupply's numbers were accurate, they are outdated now. Costs have certainly gone down.


A price drop may not help too much.
By VIAN on 2/2/2007 12:30:31 PM , Rating: 2
I made a prediction that the PS3 won't sell 3 million by 2008. I definitely didn't count on a price drop until the second year, but I understand their position. I'll still stick with the prediction anyway. The 360 only sold 4.5 million in one year so the PS3 shouldn't even make approach that number.

A price drop will help the adoption of the PS3, but by how much? If they do price drop, it will be before the holiday season, because that will maximize the worth of going back to losing the same money they've been losing all this time. The PS3 is cheaper, more people would buy it. This will be especially true if they release a killer app. or multiple killer apps. at the same time.

But lets just pretend that Sony isn't in their own little world. Let's pretend that Microsoft also has a console out there in which they too could price drop beyond the reach of the PS3. Then the price drop will help those who wanted a PS3, but thought it was just too expensive at the time, but it won't help mass sales. If the 360 drops in price, or improves the $300 version substantially, then the PS3 will still be difficult to sell.

IMO, the 20GB PS3 is the only one that's worth it, but Sony doesn't think that way. 80% of their shipments consist of the less lossy 60GB one. If the 20GB sells out, the 60GB are still going to be priced too high in comparison to the 360's improvements or price drops.




RE: A price drop may not help too much.
By psychobriggsy on 2/2/07, Rating: -1
RE: A price drop may not help too much.
By saratoga on 2/2/2007 6:09:24 PM , Rating: 2
Why was this down rated? IMO its a reasonable post.

Anyway, I don't think Europe's sales will be all that rosy. The 360 did pretty well there, and the launch price for the PS3 is insane (even compared to the US). Given the off-season launch, lack of good games, good adoption of the 360 and ridiculous launch price, I think Europe is going to be another disappointment. IMO things won't pick up until Sony can get a few really compelling games out. RFOM is good, but not 600 good (or is $800 good if you're in the EU?).


By psychobriggsy on 2/4/2007 6:36:02 PM , Rating: 2
It is true that Europe is Wii'd and 360'd out, but I'm sure that Sony can find 1m people willing to pay the extortionate price for the PS3 amongst the hundreds of millions of people in the continent. Even if I think they're mad to do so.

And as for the rating on my posting, it seems that some 360 fanboys can't take a reasoned post and vindictively moderate it down because it doesn't agree with their worldview. Where's the meta-moderation? Are they too scared to reply with their reasoned view, instead resorting to cowardly 'rating down'? Pathetic.


Not Suprised
By MrUniq on 2/2/2007 2:16:53 PM , Rating: 3
Judging from the stack of PS3's I recently seen on the floor of the local Best Bey I am not suprised. The machine is just to costly outside of the holiday season. I really wanted to play with one but the price kept me away, as well as numerous families and couples who stared but passed them by. They made a mistake by forcing a blue ray player inside the machine because even I rarely use my PS2 to play DVD's. I'd rather have a dedicated Blue Ray device. It should have been made an optional add-on like the XBOX 360's HD player.




RE: Not Suprised
By Chaser on 2/2/2007 4:50:32 PM , Rating: 2
Now there's an option that will save you some money. And to think the high price was the worst problem for the PS3.


HAHA
By zsouthboy on 2/2/2007 2:37:43 PM , Rating: 2
Meanwhile, the Wii is out of stock everywhere at the "impulse buy" price of $250 (...who the hell just randomly spends $250?)

I don't understand why the PS3 isn't selling. Sony had EXCELLENT marketing last gen, and succeeded very well.




RE: HAHA
By Lakku on 2/2/2007 5:40:33 PM , Rating: 3
The PS3 isn't selling because it has no good gaming titles out for it, and because you can't rent BD movies in most places, even Japan. And yes, 250 is an impulse buy when it comes to electronics, for the most part. With that said, word of mouth, low price, and a mainstream audience is pushing the Wii to be out of stock, not because it is or isn't better then the other two consoles. It's like a snowball effect; it sells out, is labeled a hot item, and then even more people try to get one to see what the hype is about, even if they aren't traditional gamers.


Not even why
By scrapsma54 on 2/3/2007 8:44:50 PM , Rating: 1
I think sony has their heads stuck in the wrong hole. The reason ps3 is failing this time is their craptacular lineup of games. The consoles graphics aren't living up, and really arent't proving much. What will sony gain from this price cut?
They should realize that only price cutting the console will not make things better. I would like to think sony is more focused on HD than anything else.




RE: Not even why
By sxr7171 on 2/3/2007 11:48:37 PM , Rating: 1
Quote: "The reason ps3 is failing this time is their craptacular lineup of games."



Oh really? Like the PS2 had any games when the stupid lemmings were paying $1000+ for it when it launched. The typical Sony customer will buy any garbage with the Sony name on it. They might wait to save up or for prices to go down but they tend to be stupid enough to fall for it again and again.


RE: Not even why
By rushfan2006 on 2/7/2007 2:13:36 PM , Rating: 2
quote:
Oh really? Like the PS2 had any games when the stupid lemmings were paying $1000+ for it when it launched.


HUH? Funny I knew folks (I myself am not much into console) who bought PS2 within a week or two of launch and they paid no where CLOSE to $1000 for their systems, I don't even remember them paying $500 for their systems. And they had plenty of good games right away and tons over the following months.

You are clearly bent out of shape over this issue, which tons and tons of people (from other PS3 owners, to even industry sources - game developers, editors of game magazines, etc.) even admit to -- which is PS3 has a lack luster line up of games period...but of GREAT games the most.

It's nothing to be upset over -- never bitch about the things we have no control over...you'll live longer.

It'll get better I'm sure....just give the spring/summer time to get here for new titles.


Rock and a Hard place
By ChipDude on 2/4/2007 12:07:05 PM , Rating: 2
1) If sony does drop prices in the next few months it'll be a public admissions of a disasterous strategy of too high not ready for prime time technology bundled in a package not compelling enough to peek anyones interest. In my neck of the woods I've seen two places with signs saying PS3 available. I have seen WIIs sold out in minutes... nuf said.

2) The whole game strategy is funny. Build a box that his overpriced at the beginning then in 2 years manufacturing prices have droped to 1/4, but sell at a profit. The funniest thing is that in technology every 2 years performance doubles. So in the end in 5 years them silly PS3's will have the CPU power that is 1/3 to 1/8 the power of a PC.

Its a fool that gets swept away by games on a box. In 2 year a 1K computer will make your gamebox look like a PS2 does today compared to the PS3.

Get a life..




RE: Rock and a Hard place
By Darthefe on 2/5/2007 11:41:54 AM , Rating: 2
why in gods name r u thinking about the future duhh ps3 is going to look old after current genration after the spec for the 8th generation games come out. and second of all most computer look old compared to the ps3 and if the PS3 had suppoted direct X 10 and if it had more RAM dude u could install Vista ultimite on it. And here is something else u know Gears of war right it is saved on a 9 gigabyte dual layer dvd the graphics are astronomical and all that on a 9 gig dvd disc and the blu-ray disc has 2.5 times the capacity and the power of the PS3's graphics r by far better so know imagine gears of war with better graphics and lnger gameplay. So for a long time computers are going to look old against Da PS3.


No complaints about my PS3
By LordConrad on 2/4/2007 1:02:28 PM , Rating: 3
Some things to need to remember about being an early adopter.

First, no console has great games when it launches because the programmers are still learning the system, it takes a few months before you start to see those games that everyone raves about. This was true with the Xbox 360 also.

Second, If Blu-ray loses the format war, who cares, the BD-ROM drive only added a couple hundred to the cost of the PS3, compared to $800-$1000 for the stand-alone player, and the movies I already have will continue to work on my PS3 and new games will continue to be in Blu-ray format. Microsoft will most likely never release games on an HD disc because there HD drive is an add-on, so less people would be able to play such a game.

I researched the PS3 and Xbox 360 very carefully (I am very tech savvy and didn't fall for any sales hype), and I am convinced I got the best bang for the buck. So I might have to wait a few more months for the really stunning games to arrive, the current games are adequate. Besides, I don't have as much gaming time as I used to anyway, as I am not a teenager.




PS3 and cost...
By Spartan Niner on 2/2/2007 12:57:09 PM , Rating: 2
The PS3's hardware is unquestionably powerful, and the Blu-ray capability is certainly a huge (and expensive) plus, but the emphasis on the hardware has killed a lot of potential sales - it's just too damn expensive for most casual gamers. Then there's the issue of the format wars - Microsoft and HD-DVD versus Sony and Blu-ray (a gross oversimplification). I can see why Nintendo would take a hands-off approach to hardware and simply market casual fun. Hopefully Sony can iron out production issues/costs and bring the console's price to a more reasonable level within the next few years...




Microsoft Loss
By lukasbradley on 2/2/2007 1:58:10 PM , Rating: 2
It was very important to note the Microsoft loss of the corresponding division in this article. It put things into a better perspective. Thank you for doing so.




Trying to be objective...
By Disenchanted on 2/2/2007 7:41:11 PM , Rating: 2
As a Wii owner, I would have to say that, while fun, the thing that sold me on the system, was price. I simply cannot justify (to the wifey =)) spending $600 on a console. Fanboys can gloat about a system all day long, but gamers know that all systems have something you want to play. As much as I would love to own a PS3, as it stands now, my next console purchase will be a 360. Even that will have to wait until I can safely afford it. I own 14 consoles (including every Nintendo system and even an Atari Jaguar) and I will definitely add both the 360 and the PS3 to my collection, but ONLY when pricing allows it.

So, my point is, a price cut sounds great! ;)




Sony to keep on losing $
By timmiser on 2/5/2007 12:34:36 PM , Rating: 2
In the past, the real profit for console makers has been in the games. You sell the console at a loss and make it up with the game sales. This generation however for Sony it is different; there is a huge amount of customers who will only be buying PS3 for the Blue Ray player which Sony PS3 division will never make up so is this another nail in the coffin for Sony? Or could it help them win the format war between HD-DVD and BRD?




Sony is going to win at the end
By x2b7 hgyv on 2/2/07, Rating: -1
RE: Sony is going to win at the end
By Oregonian2 on 2/2/2007 2:43:47 PM , Rating: 2
Except that a Toshiba HD-DVD stand-alone player is under $400 now (Amazon.com price), so why bother with Blu-ray?

That comment from the Sony VP is a sure sign that they're hurting.



RE: Sony is going to win at the end
By Darthefe on 2/2/2007 3:07:31 PM , Rating: 2
Well if u think about the amount of movie studios suppoting the Blu-ray format u would see that it would be better to buy a PS3 or a Blu-ray Player since at the end cunsumors would ennd up buying a Blu ray player know or just wait till the price goes down and stick wit da DVD player for a while.


By Arribajuan on 2/2/2007 4:40:25 PM , Rating: 3
Or you might just don't keep the nonsense and not buy hddvd or blue ray stuff until we have a stable format.

To me the HD format wars is just a waste of time and money for consumers and the PS3 is guilty for participating.


RE: Sony is going to win at the end
By Oregonian2 on 2/2/2007 6:14:37 PM , Rating: 3
Strange then that HD players have been massively outselling Blu-ray ones in articles I've seen (albeit not quite regular DVD quantities by any stretch of imagination). Maybe it's because the porn industry is mostly going HD, and that's where the money is. :-)


By Darthefe on 2/3/2007 5:32:53 AM , Rating: 2
Dont think so


RE: Sony is going to win at the end
By Etsp on 2/5/2007 10:45:18 AM , Rating: 2
Does that include the HD-DVD drives for the 360? Because at least in that case it would be comparing console to console, rather than Format to Format.


By ViperROhb34 on 2/2/2007 9:25:11 PM , Rating: 1
Ps3 only sold 19k Units a week .. last week of Jan..
Ps2 sold 20K..

http://gaming.monstersandcritics.com/news/article_...


Haha, nice try sony.
By Vim on 2/2/07, Rating: -1
RE: Haha, nice try sony.
By Zark74 on 2/2/07, Rating: 0
RE: Haha, nice try sony.
By therealnickdanger on 2/2/2007 1:14:16 PM , Rating: 2
... not if you just want to play games. That's like charging someone an extra 20% for a car with a towing package and saying "it will cost you more to get the twoing package seperately". If you don't want to tow anything, the argument is moot.


RE: Haha, nice try sony.
By TheDoc9 on 2/2/2007 6:15:16 PM , Rating: 3
That's BS. The bluray drive has a lot of posatives for the ps3. How quickly do we forget the lessons of the PS2? Many people, including me, were more than willing to pay for not only the newest game console, but our first dvd player. Check the facts.


RE: Haha, nice try sony.
By zsouthboy on 2/2/07, Rating: -1
RE: Haha, nice try sony.
By Chaser on 2/2/2007 4:46:33 PM , Rating: 2
Oh darn. So much for all those home DVD players then.


RE: Haha, nice try sony.
By Chaser on 2/2/2007 4:52:07 PM , Rating: 1
Sorry but time has run out after 3 months and the PS3 is a complete failure.

-From the experts saving their money for a Wii.


RE: Haha, nice try sony.
By michal1980 on 2/2/07, Rating: -1
RE: Haha, nice try sony.
By ViperROhb34 on 2/2/2007 9:23:28 PM , Rating: 1
http://gaming.monstersandcritics.com/news/article_...

Yeah.. its bad when PS2 is outselling PS3 is Japan.. by 1 thousand.. and they are only selling 19K units of PS3 a week in Japan.. where it should be selling like mad.. and they have plenty on the shelves..


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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