The Sony
Reader is getting some high-profile attention from Borders
stores. Sony has announced an agreement that will make the e-book
reader available in about 200 Borders stores in the United States.
The device features a 6" screen
that can be read easily in full daylight as well as indoors. Those
with vision problems can even enlarge text up to 200%. The Sony
Reader measures 6.9” x 4.9” x 0.5” and weighs less than 9
ounces. With its rechargeable battery, it can operate for up to 7,500
page turns before needing to be recharged (4 hour recharge time).
Internal storage will allow you to hold up to 80 e-books, while
additional storage capacity is available via an Secure Digital and
MemoryStick slot.
Per the Borders agreement, customers
will be able to see custom display units so that they can "feel
out" the technology. Customers will also be able to purchase
prepaid cards which are redeemable on the Sony CONNECT online service
where a wide selection of fiction and non-fiction e-books are
available for purchase. Borders Senior VP of Trade Books Bill Nasshan
says:
"Borders is committed to helping
our customers enrich their lives through knowledge and entertainment.
That is why we've always been committed to offering a vast selection
of books in our stores. Now, with this agreement to offer the Sony
Reader to Borders customers, we are adding an exciting, new book
format that gives those who are passionate about reading another way
to indulge that passion. We are proud to be associated with Sony for
the introduction of this exciting new product."