Sony Describes Losing Customer Data as "Great", "Pleasantly" Surprising
July 14, 2011 6:22 PM
Sony also says it discovered hackers attack everybody and that it didn't do anything to deserve hacks
just had a "great experience", according to Tim Schaaff, the president of Sony Network Entertainment in
at the conference
. He elates, "We're back online, everything's live again around the world, and the amazing thing through all of this is that the customers have all come back, and network performance is better than ever, sales are better than ever, and we've been very, very pleasantly surprised by the experience."
So what was this "great", "pleasantly surpris[ing]...experience"? Believe it or not, Sony is referring to the slew of recent hacks
on its properties and the experience of losing its customers' information to hackers.
In the realm of unnaturally happy PR statements, Mr. Schaaff deserves an Emmy. He elates that the attacks helped his company learn some vague, nebulous lesson, stating, "I think for people running network businesses, it's not just about improving your security, because I've never talked to a security expert who said, 'As long you do the following three things you'll be fine, because hackers won't get you'… the question is how do you build your life so you're able to cope with those things."
He adds, "It's been a great experience."
The cheerful spin took even the interviewer, VentureBeat executive editor Dylan Tweney, off guard. He remarked, somewhat stunned, "A great experience?"
The ever cheerful Mr. Schaaff replies, "A great experience. I would not like to do it again. One time was enough. Great learning experience."
In his cheerful bliss, the Sony executive neglects the very important underlying point that his company lost its customers' private data and that for them it might not have been such a "great" experience. But Mr. Schaaff quickly brushed off the notion that Sony was somehow to blame for the attacks, implying
is being attacked.
He comments, "It's dramatic but that the lesson we learned from this process is that there are some crazy things going on in the world right now, and in the beginning we were very concerned that we were the focal point for this attack, and it was all about Sony, and what was Sony doing."
It appears Sony remains ignorant -- perhaps willfully so -- to the fact that it was indeed singled out by hackers for doing things like
illegally installing rootkits
on peoples' computers,
banning its paying customers from using Linux
on their PlayStation 3s, and
trying to imprison hardware enthusiasts
who would dare to help users try the aforementioned installation.
Through Sony's eyes the world is black and white. It's a beloved game developer renowned worldwide. And
its adversary are evil "terrorists"
(hackers) who want to destroy it and kill gamers' fun.
Of course many would argue the world is not as black and white as Sony would have you believe. But they sure are trying hard to make you believe it is.
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
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