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Goodbye, oh ye of little chrome
The PS3 is Dead; Long Live the PS3!

In response to our earlier reports of the increasing market rarity of the 20GB PlayStation 3, Sony Computer Entertainment of America has officially confirmed with DailyTech that the less expensive variant of its console will no longer be offered in North America.

“At launch, we offered two separate models of PLAYSTATION 3  to meet the diverse needs and interests of our PlayStation fan base,” explained Dave Karraker, senior director of corporate communications for SCEA. “Initial retail demand in North America was upwards of ninety percent in favor of the 60GB sku, so we manufactured and shipped-in accordingly.”

“Due to the overwhelming demand for the 60GB model from both retailers and consumers, we have ceased offering the 20GB model here in North America,” Karraker confirmed.

Even before launch, it was estimated that the 60GB would be the preferred version of the PlayStation 3. Original shipment ratios were 80 percent 60GB and 20 percent 20GB, but with the larger HDD version outselling the 20GB model 10 to one, Sony may have decided that it would be more effective or efficient to concentrate its production capacity to a single model.

“In addition to the larger internal hard drive, the 60GB PlayStation 3 features added storage media slots and built-in Wi-Fi not found in the 20GB system,” added Karraker. “Based on retailer and consumer feedback, we have decided to focus our current efforts on the more popular 60GB model.”

It would be reasonable to expect that any remaining stock of 20GB consoles on the market is the last of its kind. Thankfully, the 20GB PS3 has the same basic feature set as the 60GB model, making it equally capable and compatible with both games and Blu-ray movies – and every model made is assured to have the EE+GS PS2 chip for backwards compatibility. Sony has also indicated that the 20GB model, while discontinued, will still be supported by software and services, such as warranty.



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The Real Truth
By akugami on 4/11/2007 5:37:49 PM , Rating: 2
Basically, this is confirmation that Sony never really intended to make a 20GB PS3 and this "crippled" PS3 with cut down features was only put out to say create this perception of a sub $500 USD PS3 and deflecting the price of the "real" PS3 which was $600 USD.

While I'm sure the 20GB PS3 did not sell good enough to warrant it's continued existence, the fact that it was only available in limited numbers and the less than full support from Sony itself meant it was to die sooner than later.

I don't argue that initial demand for the PS3 was heavily leaning towards the 60GB model but these are early adopters and hardcore gamers. I'd say that right now, more people would be willing to buy the 20GB model than at launch. It would sell in higher percentages than at the launch of the PS3, except that it hasn't been available for months now and is officially discontinued. A shame since I would rather buy the 20GB model due to it's lower price point than the 60GB model.




RE: The Real Truth
By munim on 4/11/07, Rating: -1
RE: The Real Truth
By Bonrock on 4/11/2007 6:23:08 PM , Rating: 5
Actually, given the kinds of business decisions Sony has been making lately, that might not be a bad idea.


RE: The Real Truth
By encryptkeeper2 on 4/12/2007 11:34:07 AM , Rating: 1
I wonder if the, "If you can find a PS3 I'll give you $1,200.00 bucks" guarantee is still real, because if it is, I'll buy as many as I can. There's a company called D&H that deals computer parts to resellers and they have some consumer electronics. They have 4000 60 gigs in stock. And by the way, they don't have a single Wii in stock.


RE: The Real Truth
By chrnochime on 4/13/07, Rating: 0
RE: The Real Truth
By Goty on 4/11/07, Rating: 0
RE: The Real Truth
By BladeVenom on 4/11/2007 8:53:09 PM , Rating: 5
David Manning, from Sony, confirmed it was just a marketing ploy.


RE: The Real Truth
By Goty on 4/11/2007 11:22:28 PM , Rating: 1
Source?


RE: The Real Truth
By BladeVenom on 4/11/2007 11:43:08 PM , Rating: 5
It's a joke. David Manning was a case of marketing fraud committed by Sony. Sony wrote fictional reviews, and said they were by David Manning. There was no David Manning. It was all a marketing ploy.


RE: The Real Truth
By jtyson on 4/11/2007 7:20:41 PM , Rating: 4
I don't think Sony could continue bleeding money for every 20GB unit sold. If it were more popular, I'm sure Sony would have kept around until at least Fall, but the demand just wasn't there.

I don't think that many people are exactly upset (or surprised) by this change anyway. What you need to realize is that if Sony's getting rid of the bare-bones 20GB model, while also preparing an 80GB model for the market, there's likely to be some price-droppage for the 60GB model in the near future. And I think everybody (including Sony) could benefit from that.


RE: The Real Truth
By BZDTemp on 4/12/2007 7:05:15 AM , Rating: 2
60 GB vs 80 GB won't change the price one bit as the drives cost virtually the same. Don't forget the 20 GB PS3 had more than just 40 GB disk space left out compared to the 60 GB version.


RE: The Real Truth
By Roy2001 on 4/12/2007 1:53:48 AM , Rating: 3
I agree with you. Early adoptors are those hardcore PS fans with deep pocket. Most shoppers would prefer lower priced 20GB model. If Let's see this holiday season.


RE: The Real Truth
By SquidianLoveGod on 4/12/2007 5:18:12 AM , Rating: 2
The PS3 60gb model is $999 in aus, whilst the 20gb is $829
Xbox 360 core is $499 and the Wii is $399.

So realistically if your going to plonk down nearly a grand for a PS3 your better off skipping the 20gb model and going for the more expensive version, The price difference is only 170 bucks, Which allot of people even on the dole could muster. Mind you no one on the dole could afford to spend a grand on a console >.> Personally I would go for the Wii - As I'm a PC gamer at heart and Wii makes a good console during partys!


RE: The Real Truth
By Chaser on 4/12/2007 2:12:43 PM , Rating: 1
quote:
I agree with you. Early adoptors are those hardcore PS fans with deep pocket. Most shoppers would prefer lower priced 20GB model.


Of some 1.1 million units sold worldwide The 60GB accounted for more than 85% of the total.

Brilliant



The big picture
By Domicinator on 4/11/2007 7:11:30 PM , Rating: 1
The big picture here is that the Playstation 3 is only approaching 6 months old, and Sony is already dropping a sku. Doesn't that alarm any of you Sony fanboys? Guys, the PS3 in general is not selling well, and the 20 GB model was especially not selling well. It was just a way for Sony to compete with the Xbox 360. It didn't work.

I'm not an Xbox or Playstation fan. I don't even care about the Wii that much. I game on my PC. And I'm telling you right now, the graphics I'm seeing on the PS3 are only on par with graphics I had on the PC quite awhile ago. So if I'm going to spend $600, I'd rather spend it on PC hardware than a PS3, which I believe has a shaky future at best. The PS3 is a direct reflection of the problems with communication between Sony USA and Sony Japan. They've made some bad moves, and so far they haven't handled the PS3 very well either.

So once again, let me remind you what the real headline here is: SONY IS ALREADY DROPPING A SKU!!!!!




RE: The big picture
By Goty on 4/11/2007 8:31:24 PM , Rating: 2
Gee, Sony is already dropping an SKU. And the big deal is? If 90% of your sales come from a unit that you lose less money on per unit sold, wouldn't it make good business sense to drop the product that cuts more into your bottom line.

Oh, and then there's your comment about the PS3 not selling well. Let me just give you a look at this:

quote:
According to NPD, the Nintendo Wii sold 1.86 million units from November 2006 through February 2007; in comparison, Sony sold 1.1 million PlayStation 3 consoles and Microsoft managed to move 1 million Xbox 360s.


Source: http://news.digitaltrends.com/article12637.html

I guess if the PS3 isn't selling well then the 360 isn't doing so hot either, eh?


RE: The big picture
By Domicinator on 4/11/2007 8:52:58 PM , Rating: 2
Yeah, but you're comparing a system that's already been out for over a year to a system that just launched. People have had lots of time to cool off about the 360. The PS3 should have been red hot when it came out, but it seems like half the people that bought it just wanted to re-sell it on eBay. And then that market dried up. Last time I checked, there were still PS3s sitting there on eBay, some of them were probably from the launch.


RE: The big picture
By Spotacus on 4/11/2007 9:02:24 PM , Rating: 2
I don't know where they got their numbers at, but the 360 sold more than that in December alone. The Wii has also sold more than that. The PS3 number seems about right. The correct numbers seem to be about 2.2 million for the 360 and 2.1 for the Wii.

Source: http://www.vgchartz.com/amonthly.php?date=39114
Or just search Dailytech for "NPD" and you can add up the monthly totals.

When will people learn and realize that PCs are a better anyway.


RE: The big picture
By Darthefe on 4/15/2007 12:55:42 PM , Rating: 2
beutiful combat


RE: The big picture
By mars777 on 4/11/2007 8:32:36 PM , Rating: 2
http://www.vgchartz.com/

so it sold 33% of the 360... aproximate to 25% because of the launch in the EU..

well for me that are not bad numbers. they are perhaps mediocre.


RE: The big picture
By SunAngel on 4/11/07, Rating: 0
RE: The big picture