Sony today announced that Jack Tretton has been named president and chief executive officer for SCEA. Tretton was formerly SCEA executive vice president and co-chief operating officer. He replaces SCEA veteran Kaz Hirai who will be promoted to president and group chief operating officer of SCEI.
"I am determined to build upon the momentum that Kaz and the entire SCEA staff has developed for the entire PlayStation family of products here in the US over the years," said Tretton. "Moving forward, we will remain focused on the continued market leadership of the PlayStation brand, driving consumer demand for the new PS3, and existing platforms such as PSP and PS2, which continue to excel in the marketplace."
Kaz Hirai, who had been with SCEA since 1995, will now oversee the global operations of SCEI, filling the role previously held by Ken Kutaragi, who will be appointed chairman and group CEO for SCEI.
The company also announced the appointment of Akira Sato, member of the board of directors, as Vice Chairman, and David Reeves, President and CEO and Co-COO of SCEE, as Deputy President of SCEI in addition to his current responsibility at SCEE. Masaru Kato will remain in his current position as Deputy President and Group CFO.
All posts will be effective starting December 1, 2006.