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SCEE examining layoffs to streamline its operations and become more cost effective; President of Sony Italia steps down

Despite the fact that Sony Computer Entertainment Europe just staged a relatively successful PlayStation 3 launch coupled with the development of the lauded PlayStation Home, it may surprise some to learn that the Sony division is laying off a portion of its staff.

"We have informed our staff that we are considering proposals that may result in a number of redundancies across the SCEE Group in Europe," Nick Sharples, SCEE's Director of Corporate Communications, told GameDaily BIZ. "Until those consultations are complete we will not know how many redundancies may be needed. We will not be providing any additional information on this process or making further announcements at the conclusion of the process."

"The reason for the proposals is that, although SCEE has successfully faced a number of challenges throughout its history to become a leader of the videogame industry, our industry is in the middle of a period of transition where some of the fundamentals of our business are changing," he explained. "Chief amongst these is that we are entering a future of increasingly networked and converged entertainment. In order to maintain our leading position in the market we sometimes have to make difficult business decisions. The management of the company has concluded that we need to change our structure, streamline and strengthen our business operations – and that our cost base needs to be significantly reduced."

According to information obtained by GamesIndustry.biz, SCEE will issue all members of staff with a letter informing them by close of business on Wednesday whether or not they are at risk of redundancy. Out of the current 1900 jobs at SCEE, up to 160 could be on the chopping block.

In seemingly related news, Corrado Buonanno, president of Sony Computer Entertainment Italia, has officially left the company after 12 years.

This comes just after news of Sony Corp. shares rising to a two-month high after Nikkei analysts expect profits exceeding original estimates.



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yup...
By UnFaZeD on 4/18/2007 6:48:53 AM , Rating: 2
this confirms that the PS3 was a roaring success...not




RE: yup...
By Chaser on 4/18/2007 10:01:21 AM , Rating: 1
Right. If you're stupid enough to get your Sony news only from DailyTech Sony is a swirling in the toilet. But they keep the WII60 fanboys and Sony haters well fed.

Try this:

BBC NEWS 13 April 07

Sony profit to rise 'sixfold'

A million PS3 consoles were shipped across Europe on launch day
Shares in Sony climbed to a five-year high on Friday after a newspaper predicted a sixfold increase in its profits for the current year.
Strong sales of the Playstation 3 could push Sony's pre-tax income to 400bn yen ($3.4bn; £1.7bn), a sharp increase on the 60bn yen expected for 2006.

http://news.bbc.co.uk/2/hi/business/6551591.stm


RE: yup...
By AndreasM on 4/18/2007 11:49:11 AM , Rating: 5
That article seems to confuse profits with revenue. The claim that Sony profits would increase from strong PS3 sales is absurd, when the consensus is that they sell PS3s below cost.


office space
By Lazarus Dark on 4/18/2007 8:16:37 AM , Rating: 2
"Apparently there was a redundancy in payroll. We have eliminated these redundancies, so, the problem will just work itself out."




RE: office space
By h0kiez on 4/18/2007 9:29:50 AM , Rating: 2
"We have informed our staff that we are considering proposals that may result in a number of redundancies across the SCEE Group in Europe,"

This is some serious Office Space Bullshit. I wonder how much money they blew teaching this guy to speak this way instead of him saying "we're going to fire some people and pile the work they did on the employees that are left".


RE: office space
By kalak on 4/18/2007 10:29:10 AM , Rating: 2
quote:
"we're going to fire some people and pile the work they did on the employees that are left"


It's the FACT ! It's the same bullshit all the world. Here, in Brazil, each 3 or 6 months a big enterprise do the same thing, same way....
These are really hard times to Family Fathers, like me.


160 layoffs
By wallijonn on 4/18/2007 11:52:55 AM , Rating: 4
160 layoffs is nothing to the 25,000 they laid off a few years ago.




C.R.E.A.M.
By phatboye on 4/18/2007 8:11:57 AM , Rating: 2
This only proves one thing that I'm sure everyone here already knew, it's all about the dollar, dollar bills ya'll.

That is how heartless the business world is. Now after these employees put in months/years of hard work to make sure that Sony would have a successful launch, Sony realizes that they don't need a lot of these people anymore and decides to fire these same people who helped put Sony where it is today.




160 Jobs out of 1,900...
By jskirwin on 4/18/2007 10:06:45 AM , Rating: 2
8.5% of the workforce: That's cost trimming - not cost cutting .

However Buonanno's leaving could signal that
a) Tokyo isn't happy with marketshare in Europe
b) (Most likely) A top rat is leaving a sinking ship.

Alot depends on what happens over the next two months. Will there be more rats and more cost cutting?




We are sorry, but...
By gradoman on 4/18/2007 1:56:06 PM , Rating: 2
...you were found to be redundant.

I wonder if they get a parting gift, like a PS3 perhaps. Or not...




Sucessful?
By BladeVenom on 4/18/2007 6:03:09 PM , Rating: 2
quote:
Despite the fact that Sony Computer Entertainment Europe just staged a relatively successful PlayStation 3
Didn't you hear about the "big" Paris launch event? They only sold 50 out of a 1,000. The police outnumbered the customers; there were probably more people on the Xbox barge.




.......
By elmikethemike on 4/18/07, Rating: -1
RE: .......
By phatboye on 4/18/2007 9:05:43 AM , Rating: 3
Why not? Sony makes it so ez for us!


"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein










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