SonyBMG is working on an all-you-can-eat, DRM-free
subscription service, says SonyBMG CEO Rolf Schmidt-Holtz.
In a Monday
interview (English)
with the German-language newspaper Frankfurter
Allgemeine Zeitung, Schmidt-Holtz discussed the new service and was quoted
as saying that the “simplest option would be a flat rate,” offering access to
Sony BMG’s catalog for a monthly fee of 6 to 8 euros ($9 to $12). The service
will provide downloads in a format compatible with all music players, including
Apple’s iPod.
Naturally, unless Apple decides to license its proprietary FairPlay
DRM format, Schmidt-Holtz’s announcement means that service will likely offer
its music as DRM-free MP3 files – a concession that he indirectly confirms,
noting that it is “even possible that clients could keep some songs
indefinitely, that they would own them even after the subscription expired. “
Speaking with the Associated
Press, a Bertelsmann spokesman confirmed the interview but refused to
provide additional details.
Schmidt-Holtz said his company is also in early talks with
mobile phone companies like Nokia, in an effort to provide a subscription
service over cellular networks: users could pay a one-time fee, he speculated,
and then have unlimited access to music downloads over the air. When pressed
for details on if his company is working on something similar for Apple’s
iPhone, Schmidt-Holtz neither confirmed nor denied the fact.
In fact, Schmidtz-Holtz spoke warmly of Apple – who is reportedly
working on its own subscription service – calling the company a “very
strong partner” and noting that everyone benefits from Apple’s success in the
digital music arena, even if Sony BMG may soon be competing with it.
It is unclear whether the initiative will have anything to
do with Platinum
MusicPass, an retail-store MP3 download service launched last January that replaced
the company’s ill-fated
CONNECT service.