Sony Computer Entertainment America today announced the
availability of the new 80GB PlayStation 3 at online and brick-and-mortar
retailers in the United States and Canada. The 80GB model joins the existing
60GB PS3 that has been available at retail since launch last November.
The system, first announced nearly
a month ago, is available immediately for a suggested retailer price of
$599US/$659 CND and comes with the hit online-enabled off-road racing game
MotorStorm packed in the box.
"The 80GB PS3 offers expanded options in the PS3 family
of products for those who want to enjoy more downloadable content," said
Peter Dille, senior vice president of marketing, SCEA. "The new model will
provide ample storage space to meet the appetites of those who wish to download
content today, and for many more years to come. With the expanded disk capacity
and dynamic system upgrades, we have effectively created a system that is 'future-proof',
providing consumers an exceptional entertainment value that will stand the test
of time."
The 60GB PS3 is currently enjoying a surge in sales
following a price reduction in the US and Canada on July 9 of $100 to $499/$549
CND. Sony originally told DailyTech
that PS3 sales have increased
135 percent at the company's top five retailers two weeks following the price
drop. Sony today adds that sales have jumped 113 percent when compared to
the average sales of four weeks prior to the price drop.
SCEA will continue to sell the 60GB in the US and Canada at
the new, reduced price until current
inventory is depleted, which Sony predicts to be this fall based on current
consumer demand.
Gamers who are interested in playing original PlayStation
and PlayStation 2 games on Sony’s latest console are advised to consider the
60GB machine, as it still retains the backwards
compatibility hardware that was removed following a recent hardware cost-cutting
measure.