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New 80GB PS3 hits market to occupy $599 price point

Sony Computer Entertainment America today announced the availability of the new 80GB PlayStation 3 at online and brick-and-mortar retailers in the United States and Canada. The 80GB model joins the existing 60GB PS3 that has been available at retail since launch last November.

The system, first announced nearly a month ago, is available immediately for a suggested retailer price of $599US/$659 CND and comes with the hit online-enabled off-road racing game MotorStorm packed in the box.

"The 80GB PS3 offers expanded options in the PS3 family of products for those who want to enjoy more downloadable content," said Peter Dille, senior vice president of marketing, SCEA. "The new model will provide ample storage space to meet the appetites of those who wish to download content today, and for many more years to come. With the expanded disk capacity and dynamic system upgrades, we have effectively created a system that is 'future-proof', providing consumers an exceptional entertainment value that will stand the test of time."

The 60GB PS3 is currently enjoying a surge in sales following a price reduction in the US and Canada on July 9 of $100 to $499/$549 CND. Sony originally told DailyTech that PS3 sales have increased 135 percent at the company's top five retailers two weeks following the price drop. Sony today adds that sales have jumped 113 percent when compared to the average sales of four weeks prior to the price drop.

SCEA will continue to sell the 60GB in the US and Canada at the new, reduced price until current inventory is depleted, which Sony predicts to be this fall based on current consumer demand.

Gamers who are interested in playing original PlayStation and PlayStation 2 games on Sony’s latest console are advised to consider the 60GB machine, as it still retains the backwards compatibility hardware that was removed following a recent hardware cost-cutting measure.





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