Sony has announced that it
will be offering two
new readers this month. The Reader Pocket Edition has a small
5-inch display, but sells at what is called a breakthrough price of
$199. Avid readers looking for a device with a larger screen and
touch capability will be able to get their hands on a larger
touch-capable device from Sony for $299.
The $299 price point
is a hard place to sell readers for Sony since the Amazon Kindle is
selling at $299 now after getting a $60
price cut in July. The Kindle also has a more robust feature set,
namely the device has a built-in wireless connection that operates on
3G mobile network for anywhere connectivity. Neither of the new Sony
readers offers wireless connectivity.
Sony has also announced
that it will reduce the price of its best seller book titles from
$11.99 to $9.99 to match Amazon's pricing for best sellers. Reuters
reports that analysts say the new $199 price point may lure avid
readers not jumping on the Kindle to adopt the Sony platform.
Haber, Sony Digital Reading division president told Reuters,
"Achieving the $199 price point, we believe, expands the market
dramatically. You can throw it in your bag and always have it with
you, and that also allowed us to achieve a more affordable price
Haber says that he expects the total market for
eReaders to cross the 2 million barrier this year and that one of the
drivers for that growth will be the Sony $199 reader. Reuters reports
that a Forrester survey found that 13% of online consumers felt that
$199 was an affordable splurge and 26% said that price was within
The more expensive $299 reader from Sony is called the
Reader Touch Edition, features a built-in dictionary that can pop up
word definitions by taping the word, and allows users to take notes
with a virtual keyboard or stylus. The $299 price will be a hard sell
though considering the lack of wireless connectivity that Amazon
offers at the same price.
quote: - not be laden with DRM? - Its Sony . . .