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Print 14 comment(s) - last by oTAL.. on Dec 19 at 10:29 AM

Relax, we know AMD well

Several months ago, I was fairly openly criticized for stating that AMD would not have a 65nm processor this year.  Internal roadmaps showed the Brisbane 65nm desktop processors would launch on December 5th, 2006. Yet almost every contact I had spoken to in the supply chain -- from the engineers to the distributors -- unanimously claimed there was virtually no chance the company would ship a 65nm product this year.

Of course, this follows after the open criticism we received for claiming Socket 754 would outlast Socket 939, AMD would cut pricing on X2s the day after Conroe's launch, AMD would discontinue half of its X2 lineup and K8L would ship on the desktop in H2'07. Almost one year to the date after DailyTech's inception, I think our track record is looking pretty good right now.

Here we are, a week after the supposed 65nm AMD launch, and yet there is not a chip on the market.  Instead, AMD today quietly slipped in the new Stepping "F3" Athlon 64 X2s, the X2 5600+ and 5400+, which we also put on our roadmaps.  Originally these chips were slated to hit distributors even before the 65nm Brisbane chips, but it seems as though even this estimate was over-optimistic.

With the upcoming holidays and the chaos that ensues, it would be fairly safe to say that even if these new processors show up on Newegg (or Dell, as AMD initially said all Brisbane chips will be for OEM customers only) tomorrow, consumers will have no chance to buy any en masse.

Granted, in 2007 we're still going to see some awesome 65nm stuff from AMD.  The native quad-core Stars and Cities processors will still dominate the majority of AMD/Intel processor headlines -- even before the chip launches you can be assured DailyTech will have one of the first samples.


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sad to say...
By One43637 on 12/12/2006 8:15:41 PM , Rating: 4
that i've noticed the steady decline of decency on many forums and news sites. where once you can get a nice discussion going, you get flamed for having an opinion that's different then the majority.

i still come back here because i get reliable news on things that interest me. it's a shame i just can't filter out some posters that ruin the article by posting inane comments which incites bickering and a lot of childish behavior.

keep up the good work DT, i'm glad you guys have thick skins.




RE: sad to say...
By dubldwn on 12/13/2006 3:44:25 PM , Rating: 5
I love to read the tech news.

However, the lack of decency, flaming, inane comments, bickering, and childish behavior adds a people element to it that I enjoy as well.

The rating system filters out some of this for you, but unfortunatly you would also lose the unpopular opinions, because people seem to choose "Not Worth Reading" if they just disagree. Maybe there should be Agree, Disagee, and This Person is an Idiot instead, because that seems to be how people are really voting.


RE: sad to say...
By oTAL on 12/19/2006 10:29:17 AM , Rating: 2
I like that idea... People could still express disagreement but at the same time respect what the other is conveying...
Maybe instead of just one score "rating" you could have two scores:
*Intelligence - ranging from "Dumber than Bush" to "Well expressed/supported idea"
*Opinion - Ranging from "Nazi!" (*lol* ok, maybe we can just use "Very Unpopular"... or maybe Sony) to "Very Popular".

You guys were thinking revising the rating system, right?


Where are 65nm AMD chips?
By gudodayn on 12/12/2006 8:24:21 PM , Rating: 2
So you're saying that there are no 65nm on the market for people to buy??........I dont hear people complaining~~~

The fact is that most people that are buying new PCs are all looking for a Conroe E6300 setup.

For people who already have an AMD S939 setup, the 65nm upgrade is not viable; for people with an AM2 setup, I doubt they want to spend more money to buy a chip that will perform more or less the same (power consumption is not that big of a problem on 90nm chips, AMD's marketing better come up with something better than "65nm uses less power and saves on electricity bills" ~ an extra $20 on electrcity bills aint gotta mean a thing to people who can afford these CPUs).

I think AMD 65nm technology is just a stepping stone for something bigger......but right now, they must take the back seat and watch Intel rule!!!!




RE: Where are 65nm AMD chips?
By masher2 (blog) on 12/12/2006 9:18:53 PM , Rating: 2
Regardless of any performance advantage to the consumer for Brisbane, there is the fact that such cpus will be far cheaper for AMD to manufacture.


RE: Where are 65nm AMD chips?
By Regs on 12/12/2006 11:11:10 PM , Rating: 2
And the consumer rejoices that AMD can save money. Maybe they can cut us a check.


RE: Where are 65nm AMD chips?
By Le Québécois on 12/13/2006 10:55:04 AM , Rating: 2
If it really does make CPUs cheaper for AMD to manufacture, I think in the end it will also means cheaper CPUs for us. AMD is now being beaten by Intel if you only look at it from a performance point of view.

All they still have now is a chance to get the higher hand in the price war. So if they're able to produce new CPUs at lower cost, this logic would imply that they're going to lower the price on them too.

That is, if they don't want to lose the ground they gained this last couple of years.


RE: Where are 65nm AMD chips?
By ElJefe69 on 12/13/06, Rating: -1
RE: Where are 65nm AMD chips?
By gudodayn on 12/13/2006 12:29:28 AM , Rating: 1
E6300 or not, the AMD 65nm progression means more to AMD than it is to it's consumers!!!



RE: Where are 65nm AMD chips?
By VooDooAddict on 12/13/2006 11:56:15 AM , Rating: 2
Where do you find a $209 e6600?


Check the AMD FAQs
By Viditor on 12/13/2006 1:46:27 AM , Rating: 2
It says quite plainly that current 65nm chips are OEM only parts...
http://www.amd.com/us-en/Processors/ProductInforma...

"AMD Athlon 64 X2 dual-core processors 4000+, 4400+, 4800+ and 5000+ are now available and shipping to OEM and system builder customers. OEMS offering systems immediately and in Q1 of 2007 based on the 65nm AMD Athlon 64 X2 dual-core processors include leading OEMs including Dell and HP, as well as more than 40 leading system builders worldwide"




RE: Check the AMD FAQs
By Viditor on 12/13/2006 2:13:54 AM , Rating: 2
BTW Kris, this probably also explains why:
"almost every contact I had spoken to in the supply chain -- from the engineers to the distributors -- unanimously claimed there was virtually no chance the company would ship a 65nm product this year"
It seems that the channel is going to have to wait for the OEMs...
This does make sense as the real advantage of Brisbane over 90nm is the power draw, and that's much less important for the channel than it is for OEMs (with the exception of OCers).


RE: Check the AMD FAQs
By KristopherKubicki (blog) on 12/13/2006 2:45:58 AM , Rating: 2
I agree with all your points.


By JumpingJack on 12/13/2006 1:33:29 AM , Rating: 2
What is odd about this launch is the lack of touting that AMD did about their stressing technology, typically they love to tout the new stuff. At IEDM 2005, they published papers touting dual stress liner (2nd gen), embedded SiGe, and stress memorization.... and even in some press stressed SOI.

But all the press stated was
quote:
“Our analysis of the device has confirmed that the 65nm AMD Athlon 64 X2 dual-core processor, produced at AMD Fab 36, uses minimum gate lengths of 35nm, nine copper and one aluminum metal levels, strained silicon channel and a Silicon on Insulator (SOI) substrate,” said Don Scansen, lead process analyst at Semiconductor Insights. “Put altogether, it is an impressive technology package”


Did AMD actually implement these technologies, because the gist of today's 45 nm road-map would seem to indicate some of these may have been pushed to the 45 nm node.... and DSL alone would qualify for channel stress as stated above.

This would certainly explain the lower than expected clock speeds for the initial launch, and the relatively anemic improvement by 2H 2007.




"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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