It's been a long four years, but AMD
has finally hits its stride after its acquisition of ATI Technologies
way back in 2006. After agreeing to purchase
ATI for $5.4B, AMD was besieged with quarterly losses stemming
from the purchase, constant pressure from NVIDIA in the graphics
market, and beatdowns from Intel (who wasn't exactly playing
by the rules of fair business) in the processor market.
of its troubles now behind it, AMD is looking to kill off the
long-standing ATI brand and bring Radeon and FirePro graphics
solutions solely under the AMD umbrella according to AnandTech.
According to AMD's own research in
markets from around the world, it came
to the following three conclusions:
The move will also help to further
consolidate AMD's branding which has pretty much gotten out of hand
in the past few years [see figure on right]. AMD will begin the
transition later this year to phase out ATI branding and move to a
more simplified product branding lineup. By 2011, AMD's product
lineup will consist of AMD's Opteron for server processors, Vision
(which consists of a CPU/GPU hybrid) for consumer processors, and
Radeon/FirePro for graphics.
With AMD now taking the discrete
graphics market lead from NVIDIA (51.1 percent for AMD versus
44.5 percent for NVIDIA) and preparing to take the fight straight to
Intel with three
new CPU designs, the next year should be a fruitful one for
quote: AMD brand [is] stronger than ATI vs. graphics competitors
quote: AMD is trouncing Intel in desktop bang-for-your-buck - especially at a system build level. You can't neglect the cost of a mobo these days.
quote: Sad news for you as your precious 980x is being replaced by the 990x. Looks like your e-penis has shrunk by 3 inches. :D :D :D
quote: Precisely. And for virtually everything that a user would do with a computer, using a $50 motherboard would not make any perceptible difference in performance to the user.
quote: Yeah, I totally know what U mean brah!!! Like just the other day, I was all like looking at this can of corn, and it cost like only 35 cents... u could totally tell that the can of corn that cost a dollar was better... I mean it had 2 more oz of corn, only some cheapo's would buy that other corn. Me on the other hand, I buy the higher quality can of corn with 2 more oz of corn... /end retardation
quote: Seriously, once you figure out that 90% of people only use a computer for surfing the web, you may be able to have a conversation that isn't full of your ineptitude and e-peen. Oh, and when you pay for that quad sli mobo and buy four video cards, I laugh when just 6 months later a new card would perform just as much, with a quarter of the heat and electricity usage. But by all means, get what makes you happy, keep up with the joneses or nobody is gonna respect you.
quote: Larger memory .... no.... video memory doesn't impact performance nearly as much as the GPU design and type.
quote: that memory only really affects the size screen you can run (Which is true).
quote: Larger memory .... no.... video memory doesn't impact performance nearly as much as the GPU design and type. (look at any design in a 512mb and 1gb variant versus the step up gpu)
quote: In 1985, ATI was founded as Array Technologies Incorporated by Lee Ka Lau, Benny Lau and Kwok Yuen Ho.
quote: AMD states the AMD-less logos are purely at the request of OEMs who sell systems with Intel CPUs and AMD GPUs. I suspect Intel’s logo program may have some stipulations on being used adjacent to a sticker with an AMD logo on it, although AMD told me it was purely at the request of the OEMs trying to avoid confusion.
quote: It is a shame that AMD plans to kill off ATI -- just when they were finally getting into stride with the brand and technology acquisition. AMD -- don't kill ATI -- at least try to sell ATI to VIA since VIA updates motherboard and chipset drivers even for products which are years old.