Blog: Internet
Should Google Buy Opera?
Tim Thorpe (Blog) - April 15, 2006 10:27 AM
 Google + Opera?
Imagine the possibilities
It seems like a perfect
match. Google, the world’s most popular search engine and web solutions
provider, and Opera, the seemingly unknown yet increasingly popular web browser
should team up.
Google has an ever expanding catalog of great web applications, Gmail, Google
Talk, Gcal, The Google Homepage, Google News, Google Finance, Google
Earth...the list goes on. As Google expands it's online dominance it makes
sense to take the next step and capture the mobile market. As the wireless
networks here in the United States begin to catch up with those overseas (eg.
Japan) the timing is ripe for Google to make it's move and that is where Opera
comes in to play.
Why Opera?
Recently Opera announced that it was making it's browser Free to all who want
it, and who wouldn't want "the fastest browser in the world?" But to
understand why Google and Opera would make a good match we need to understand
why Opera decided to go free (as in beer) in the first place.
First, Opera was getting squeezed from the explosive adoption of FireFox
and wasn't gaining market share as they would have liked. Makes sense, it's
hard to compete with a product that includes Opera's trademark Tabbed browsing
and is doing it for free. But FireFox did something else that Opera is still
lacking on, and that is they made it wildly extensible. Allowing users to safely extend their browser with custom
scripts was sheer brilliance on the part of the Mozilla Corp. And I think
really ate in to any future market share for Opera.
Second, Opera made enough with its search box AdSense revenue to offset the
costs of having to charge customers for the browser. Basically every time
someone used the integrated Google search box in Opera, Opera would get a kick
back of any revenue Google made from that search. A penny here, a penny there
doesn't sound like much until you have a few million people throwing pennies at
you, then it adds up to a few million bucks. From Google's perspective it can
bring all of that revenue it is paying out to Opera back in house, and that
can't be a bad thing for the books.
The desktop version of Opera is what many people are familiar with; however
what many don't realize is that Opera has an extremely powerful yet lightweight
browser designed specifically for small screen devices such as PDAs and Smart
phones called Opera Mobile. I've used Opera Mobile since it's infancy on my PDA
for as long as it's been available and I have to tell you that it does laps
around mobile IE or any other mobile web browser I've tried. Seriously it eats
them for lunch, spits them out and feeds them to Apple Newton's.
They also have a version for "not so" Smart Phones called Opera Mini. Google has a great opportunity to capitalize
on Opera's success in the mobile browsing arena and bring Google's suite of
great web based applications to mobile devices easily and effectively.
Imagine reading your e-mail, chatting over AIM / Google Talk, getting your
Google calendar and getting driving directions or contact information for local
businesses, searching your favorite websites from an array of devices, all on a
single software platform. It makes perfect sense. Over time the product
offerings could be expanded to include Google Earth and allow you to use the
GPS locator in your phone to get a bird’s eye view of where you are. Plug in a
destination and you've got the power of the digital globe to tell you how to
get there. All on one device and Google doesn't have to spend a single cent
developing such a device.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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