Sega and Shiseido a major Japanese cosmetics company have teamed up to develop Nintendo DS software designed to help women (and men?) choose the right make up tailored to their own unique characteristics. The software is named the Shiseido Beauty Solution Center: Project Beauty.

For obvious reasons this is one of the first times a Japanese cosmetics company has delved in to the world video games and the goal is to leverage Shiseido’s vast cosmetics know how to develop make up jobs that fit each individual user. Naturally the cosmetics products recommended by the software are Shiseido goods.

Part of the process involves using the “DS Scan” a Nintendo DS hardware peripheral that takes a scan of the users face. This is the same hardware peripheral that came with Otona no Kao Training the face training software released last year. There are two versions of the game one with the “DS Scan” at 6,090 Yen and one without at 5,040 Yen. The game is scheduled to be released on November 27^th 2008.

I think this is another example of software targeting non gamers in a way that is being done only on the Nintendo DS and the Nintendo Wii. By targeting the much larger general non-gamer market I believe Nintendo hardware will continue to out sell their competitors for the foreseeable future.