In the heyday of music sales before the advent and mass adoption of digital audio players, record labels reaped massive profits off the back of music sales on CDs. Today, the same music labels are seeing profits drop to record lows as consumers embrace the digital age of music sales.
To try to get back to the profitable physical music formats of yore, most major record labels threw their backing behind a new format called slotMusic in September. The format is nothing more than a microSD card that has digital tracks preloaded when purchased.
The problem facing slotMusic, other than the fact that physical format music sales are virtually extinct, is that the class-leading iPod lacks a microSD card slot. The iPod may not be slotMusic compatible, but SanDisk's line of Sansa players are and SanDisk has announced a special DAP just for the slotMusic format.
The good thing about the player itself is that the device is cheap at $19.99, and it should be cheap given the features. The device has no internal storage, no LCD, and no internal rechargeable battery. Power for the device comes from plain batteries. On one end of the Sansa slotMusic Player is the needed microSD card slot.
SanDisk says that the device allows users to listen to music on the go without the need for a PC and as such, there is no sync port. Daniel Schreiber senior VP and general manager for SanDisk said in a statement, " With no need for computers or cords, the Sansa slotMusic Player gives consumers more time to play, and less time to worry about managing or downloading their music,” said Daniel Schreiber, senior vice president and general manager for SanDisk. “SanDisk is all about building products that are easy for consumers to enjoy. Just insert your favorite artist’s slotMusic card into the Sansa slotMusic player and press play."
In addition to the standard player at $19.99, SanDisk will also sell special edition players bundled with a slotMusic album and special artwork for the player. All Sansa slotMusic players have removable skins for customization. The special edition player bundle will retail for $34.99.
The players share the same physical dimensions of 2.75-inches W x 1.4375-inches H x 1.4375-inches D and weigh slightly more than two ounces. A set of ear bud style headphones will also be included with the purchase. Along with the players, SanDisk is also going to market a line of accessories for the slotMusic format and the players specifically. Among the accessories will be a Sansa Card Wallet, armband, and additional player shells for customization. The player may not have any internal storage of its own, but it can playback any tracks on any microSD card encoded in MP3 or DRM-free WMA formats. SanDisk says that the players will be available in the U.S. and Europe in 2009.
Despite dedicated players and backing from music labels like Sony BMG, Universal, Warner, and EMI the slotMusic format has a very tough road to face. Looking at the price of the normal player versus a player bundled with a card the difference is $15. If the slotMusic format albums retail for $15 or more the vast majority of digital music fans will simply continue to buy digital albums and stick with much more popular DAPs like the iPod or iPhone.