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Galaxy S5 branding to blanket Heathrow's new Terminal 5

There’s no question that Samsung is a marketing juggernaut, using its financial might to promote its popular line of Galaxy smartphones. The efforts have worked, as Samsung and Apple are the two most successful smartphone manufacturers on the planet.
 
However, Samsung is taking its advertising push to new heights courtesy of a new partnership with Heathrow Airport. For a two-week period starting on May 19, Heathrow’s new Terminal 5 will be renamed “Terminal Samsung Galaxy S5.” And that’s not all; Samsung will blast Galaxy S5 advertising from every possible angle as it takes over “the signage, wayfinding, website and every single digital screen at the UK's newest terminal.”

 
In addition, Galaxy S5 branding will be seen at “entrance and drop-off locations, in the lounges, at security and at the gates” as well as “all 172 digital panels in the main terminal, gate rooms and baggage reclaim areas.”
 
And to top it off, the digital signage will point travelers towards Dixon Travel stores in order to test (and hopefully purchase) a Galaxy S5 smartphone.
 
This is definitely an interesting marketing push by Samsung, and is one that will surely nab more than a few customers as a result. Since its launch in early April, the Galaxy S5 has gone on to be a major hit for Samsung, with its launch days sales far outpacing that of its predecessor.

Source: Android Central





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