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The new ad promotes the new Samsung Note

As far as product obsession goes, Apple is definitely the company to beat. Apple loyalists aren't only concerned with the technology behind devices like the iPhone or iPad, but also feel they obtain a certain status by owning the latest gadget with an Apple logo. They have a love for the brand, and Samsung is looking to grab consumers' attention the very same way -- while throwing a punch or two at Apple, of course.

Younghee Lee, Samsung marketing executive, is working to make Samsung as lovable of a brand as Apple to consumers. She wants them to not only recognize the functionality of the products, but also feel something for Samsung personally.

Lee, who used to work for cosmetics companies Lancome and L'Oreal, started working for Samsung four and a half years ago. She was known as the "cosmetics lady," and many in the technology industry couldn't figure out what Samsung was doing hiring a person familiar with make-up. However, Lee argued that both make-up and devices like smartphones have something in common -- they're both based off of technology, but also give consumers a sense of who they are by owning them.

"Very often, people believe cosmetics are a box of hopes or illusions," said Lee, who added that cosmetics are technology-based as well. "Mobile can be a symbol of who you are. A lot of people believe, 'what I have in my hands is me.'"

That's exactly what Lee is trying to target with customers. She wants to grab at their heart strings and make them feel a love and loyalty for Samsung's products.

"Especially in the U.S., people are obsessed with Apple," said Lee. "It's time to change people's attention."

Samsung Galaxy Note

Samsung did just that in its latest jab at the Cupertino company. In a commercial that appeared during the Super Bowl yesterday, a line of fans, assumed to be Apple fans waiting outside for the next big Apple release, are swayed away from the line when they discover their love for Samsung products. Justin Hawkins, lead vocalist and guitarist for the British glam rock band The Darkness, appears on the street singing the band's hit song, "I Believe in a Thing Called Love," as the ex-Apple fans join Samsung lovers in a series of celebratory events like dancing and shooting themselves from cannons. The ex-Apple fans make statements like, "We're free!" to show their newfound love for Samsung instead.

This commercial, which promotes the Samsung Note, is the sequel of a previous ad Samsung released back in November 2011. That particular commercial mocked a line of Apple fanboys waiting days in advance for the next Apple release as well. This latest Super Bowl ad seems to add a bit more depth to the commercial than just mocking Apple, with more of that love for Samsung that Lee was talking about.

Check out the commercial for yourself if you happened to miss it:

There has been increased rivalry between Apple and Samsung over the last year especially. For starters, Samsung's Android-powered devices outsold the iPhone 5-to-2 and had nearly 50 percent of the market back in August 2011. However, Apple made a big comeback at the end of the year and ended up beating Samsung in 2011 global smartphone sales.

Aside from sales, Apple and Samsung have other issues. Last April, Apple began launching a series of lawsuits against Samsung around the world, accusing the South Korean electronics maker of copying the iPhone and iPad with its Galaxy S 4G, Epic 4G, Nexus smartphones, and Galaxy Tab 10.1. Samsung flung a few lawsuits back as well, such as the 3G lawsuit against Apple in France. However, Apple still successfully banned Samsung's Galaxy Tab 10.1 in Australia and Germany in 2011.

In December 2011, Samsung was able to lift the ban in Australia, but is still working to do the same in Germany. Apple just recently decided to expand its patent claims against Samsung in Australia as well in hopes of reinstating the ban.

Sources: YouTube, All Things D

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Never happen
By Motoman on 2/6/2012 12:47:39 PM , Rating: 3
No one will ever have a fanbase like Apple's. No one is ever going to turn their products into a religion like they have...Apple's products don't compete on any rational considerations, like price, quality, features, reliability, non-explosion, etc. They compete on the fact that the insipid and gullible have been convinced that they get a favorable personality by purchasing an Apple product.

The best thing you can do about Apple is to not worry about them. The people who are going to buy Apple products are going to buy Apple products - there's nothing that can be done for them. And trying to sway them is a waste of time and money.

RE: Never happen
By TakinYourPoints on 2/6/12, Rating: -1
RE: Never happen
By Motoman on 2/6/2012 5:29:32 PM , Rating: 4
The internet is littered with the piss-poor designs, pathetic quality, unreliability, ridiculous overpricing, and even self-immolation of Apple products.

You people don't get to keep pretending none of that happened. There is no possible way any company in the world would get away with what Apple gets away with if it wasn't Apple. And that has nothing to do with any quantifiable has to do with the fact that you people are all hardwired to think the same. And act the same...and buy the same...because not being the same as the rest of the d-bags in this world is a scary concept.

RE: Never happen
By TakinYourPoints on 2/6/12, Rating: -1
RE: Never happen
By Motoman on 2/6/2012 8:29:13 PM , Rating: 3
First of all, congratulations for ignoring all the other points.

Secondly...look how Apple handles such things vs. how other companies handle such things. Apple pretends the issue doesn't exist. Then they blame the user. Then sometimes they pay people to STFU about it.

If that's the best you can do...oh wait, it is. Because you haven't the slightest grounds to support any pro-Apple theories at all. Your failure is complete, and you're a prime example of just how appalling a human being can be. The only good thing is that when a rational person spots someone with an iDevice, they are forewarned not to bother that person with facts or reason...since it's been exhaustively proven that such things mean nothing to religious zealots.

RE: Never happen
By Reclaimer77 on 2/6/2012 9:09:45 PM , Rating: 2
Remember how they handled customers who had infected computers? They simply said "Mac's don't get viruses", and the problem magically went away. LOL great Customer Support there.

RE: Never happen
By TakinYourPoints on 2/7/2012 2:53:11 AM , Rating: 2
That's because they don't really get viruses, self-executing and self-replicating malware, and neither does Windows 7. There is a lot to be said for user authorized elevating of admin rights. This is why XP is a security disaster and why OS X and Vista/7 are not.

Trojans are a different story, and nothing can stop a user from running malicious software themselves. Other malware vectors are plug-ins like Flash and Java. However, if you're going by the silly non-technical Mick definition of malware, aka ALL malware is a virus, then yes, Macs and PCs still get viruses. :p

Finally, Apple didn't deny that there were security issues, security hotfixes were released that addressed the problem. Furthermore, Norton AV was a bundle in .Mac accounts for years, and they sell security software in their own stores.

I don't expect unbiased posts from you nor Motoman though, so keep cherry picking sentences to make your non-points.

RE: Never happen
By Reclaimer77 on 2/7/2012 10:03:43 AM , Rating: 2
So you're saying that DIDN'T happen? I know it did, so stop deflecting. Customers with legitimate problems were, frankly, told to shut up and suck it. That's NOT great customer service.

But it does show the self-superiority complex that Apple and it's customers exhibit. Case in point, you.

That's because they don't really get viruses

Oh my GOD! Are we really going to cover this ground again? Obscurity is NOT security. They can and DO get viruses. End of discussion.

This is lame even for you.

RE: Never happen
By TakinYourPoints on 2/8/2012 5:15:03 AM , Rating: 2
Customers weren't told to shut it, they were told that a solution was being worked on and a hotfix came out in about a week.

Can malware be an issue, absolutely! Trojans and worms, yes! Viruses, not really!

We are not using the Jason Mick definition of virus as a catch-all for malware, that is stupid, we are using what knowledgeable people use, which is that a virus is a program capable of self-installing and replicating without user intervention or assistance.

If a piece of malware doesn't self-execute and is instead an application that says "please install me" and the user installs it (elevating admin rights in the process), it is a trojan, not a virus!

One of the top hits on Google from came back with this:

Pop quiz, do you know which operating system had far more viruses than OS X despite Apple having a significantly smaller user base?

Mac OS9

Lack of viruses isn't completely a product of security by obscurity, it is the fact that unix style elevation of admin rights makes a virus really frigging tough. It is why trojans and worms are a much bigger problem for Vista/Windows 7 than viruses, and it is why even MacOS9 with its relatively small userbase had viruses while the far more popular OS X doesn't.

So simple.

RE: Never happen
By retrospooty on 2/6/2012 10:03:58 PM , Rating: 2
"The only good thing is that when a rational person spots someone with an iDevice, they are forewarned not to bother that person with facts or reason"

Good point. A kind of social Darwinism. The thick headed sheep have a tell. Now it's easy to ID them and avoid. =)

RE: Never happen
By TakinYourPoints on 2/7/2012 2:45:45 AM , Rating: 2

- Faster hardware
- Best developer support
- OS that will get updated within your contract period

Keep spouting your silly rhetoric though, it is hilarious how mad you are right now

RE: Never happen
By theapparition on 2/7/2012 9:28:06 AM , Rating: 2
Faster hardware?
Not by a long shot. In fact, slower hardware than most with the LONE exception of GPU. The CPU is clocked much slower than most competing designs.

In most CPU benchmarks, the iPhone/iPad get trounced, where it shines by a mile in GPU benchmarks. If you want an example, find any benchmark where the Galaxy Nexus is beat in browser performance.

The fact is, it is better for some things, and worse for others. You can be somewhat rational sometimes, so don't let your faith completely blind you to the real facts.

And since you also continue to compare the iPhone to "top end" Android handsets (for price comparison), I challenge you to find one high end Android device that hasn't received an OS update.

I think Apple has done a great job with the iPhone, but their closed wall approach doesn't work for me, and that's why I'll look elsewhere for solutions.

RE: Never happen
By JediJeb on 2/7/2012 3:06:31 PM , Rating: 2
And since you also continue to compare the iPhone to "top end" Android handsets (for price comparison), I challenge you to find one high end Android device that hasn't received an OS update.

The better comparison is with Android devices nearly half their price. Do those devices perform at half the speed, or is it closer to 75-80% of the speed for half the price? If so then I would much rather give half the price for something that is 80% as fast. Apple caters to elites who can only stand to have something perceived as "the best", they offer nothing for the average person who knows they do not always need some kind of bleeding edge device to survive.

RE: Never happen
By TakinYourPoints on 2/7/2012 2:55:40 AM , Rating: 2
and you're a prime example of just how appalling a human being can be.

Oh god, I'm still laughing at this. The tampons are the in the ladies room, go grab yourself a handful

RE: Never happen
By TakinYourPoints on 2/7/2012 3:39:26 AM , Rating: 3
If that's the best you can do...oh wait, it is. Because you haven't the slightest grounds to support any pro-Apple theories at all.

Benchmarks and hard metrics are all I go by. Those don't seem to matter to you though, but it seems that facts are opinions and opinions are facts here at DT, so says the hivemind.

Every argument from you has been based on emotion (my lord you're angry), rhetoric, and statistically insignificant events.

Oh look, a Galaxy S II exploded in someone's pocket two months ago and burned the guy's leg, I guess that means that they're all grenades just waiting to go off!

I wouldn't dare post something so ridiculous to slag on Android hardware to make a point. You seem to have no such shame though.

RE: Never happen
By elmikethemike on 2/7/2012 9:23:35 AM , Rating: 2
You must be talking about the iPhone 4 antenna issue right? The massive issue that plagues the device but continues to sell far above anything Samsung could fathom? The phone with the bad antenna that two years after its release is still the second best selling smartphone on the planet?

A recent example of how well Apple treats its customers is with the latest iPod nano recall they just did late last year. I returned a five year old nano and Apple replaced it with a current gen nano. And they did that for thousands of people. Yeah, things like that don't earn customer loyalty at all.

The only thing appalling is how far in the sand your head is.

RE: Never happen
By jimbojimbo on 2/7/2012 1:52:09 PM , Rating: 2
Also remember when people were posting about the Consumer Reports article about the iPhone4 antenna on their site? Apple deleted every mention of it. That's how they deal with problems. Why does anybody trust a company that so blatantly treats their customers like poop?

RE: Never happen
By EricMartello on 2/7/2012 12:19:21 AM , Rating: 2
It's almost like a slightly nicer version of myself was posting these messages.

If samsung wants clueless douchebuckets as customers they need to stop using focusing on logic and reason as the main motivator to choose a samsung product. What they should have done is simply shown a guy getting invited to a 3-some because he had the new galaxy in his pocket.

RE: Never happen
By testerguy on 2/7/2012 4:00:20 AM , Rating: 2
The internet is littered with the piss-poor designs, pathetic quality, unreliability, ridiculous overpricing, and even self-immolation of Apple products.

Piss-poor designs? Is the iPhone 4S a 'piss-poor design'? is the iPad? Even if you think so, millions don't.

'pathetic quality, unreliability' - who leads the customer satisfaction ratings, consistently, in both the smartphone and the tablet market? Hint - it's not Samsung. Good luck achieving that if you don't have good quality or reliability.

'ridiculous overpricing' - sorry but compared to what? None of the other phones or tablets out to date have as fast a combination of CPU/GPU as iPad 2 or iPhone 4S. So what exactly are you using to compare?

'self immolation' - can happen to any electronic device (and has happened to most, in very rare cases). Obviously Apple sells far more products so you would expect more incidents, I don't even think this is the case.

There is no possible way any company in the world would get away with what Apple gets away with if it wasn't Apple

What exactly is it 'getting away with' here? Making industry leading devices which go onto to become record breaking best-sellers? Ouch.

.it has to do with the fact that you people are all hardwired to think the same. And act the same...and buy the same...

The majority of Apple purchasers are not Apple fans - they just want a reliable, long-term supported, high performance good looking phone. Right now, if someone wanted the most powerful phone, there is only one place they could be directed. If the SG3 comes out and is better, sorts Androids freezing problems, battery life issues, and finally catches up with the IPhone 4S on the hardware front, then I will have no problem changing my recommendation and opinion on the current best phone.

The reason Apple sells more than anyone else is not because of a minority cult, it's because they are simply building leading products, right now.

RE: Never happen
By Reclaimer77 on 2/7/2012 9:56:38 AM , Rating: 2
If the SG3 comes out and is better, sorts Androids freezing problems, battery life issues, and finally catches up with the IPhone 4S on the hardware front, then I will have no problem changing my recommendation and opinion on the current best phone.

I call BS on that. You are SO full of it. No power on this planet could make you "change your recommendation" from Apple and you know it.

The iPhone 4S had TERRIBLE battery issues, remember that? Apple is still investigating the "battery drain" on the 4S. But you make some blanket statement, like the iTard you are, that "Android" has battery issues. So does the iPhone! Then you go and repeat some stereotypical thing about "freezing problems", which get bounced around in Apple forums by fanbois like you, when it's obvious you've never used Android. My Galaxy S2 hasn't frozen once. Not once.

Yeah I can see you're ALL about objectivity lol.

RE: Never happen
By Reclaimer77 on 2/6/2012 6:55:56 PM , Rating: 2

RE: Never happen
By TakinYourPoints on 2/7/2012 3:05:12 AM , Rating: 2
Anandtech has posted facts on performance over and over, yet you apologists keep spinning and ignoring. Hard metrics on mobile development and profitability has shown the same in regards to application development, flat for Android in 2011, the majority of and still accelerating on iOS. Also deny that Android has inferior security, which is a huge reason why businesses aren't deploying it while IT departments continue to deploy iOS.

You can have your slower, not-guaranteed-to-get-an-OS-update, casual device, there is nothing wrong with that. If that's what you like, cool. All I'm doing is critting your opinions with benchmarks and hard metrics. If you choose to deny reality then that's your problem.

RE: Never happen
By testerguy on 2/7/2012 4:01:51 AM , Rating: 2
Even Charlie Miller admits that Android is less secure than iOS, despite being booted out of the iOS development program.

It's common knowledge.

RE: Never happen
By Reclaimer77 on 2/7/2012 9:49:38 AM , Rating: 2
Yes just like Windows was "inferior" because it was "less secure". I'm getting major deja-vu arguing with all you iTards. Seems like this is ground we've covered before. Maybe having more freedom with the usage of your device is inherently less safe, but far worth the risks?

As far as benchmarks go, that's funny. When Apple loses in benchmarks you guys go "It's about the experience, not numbers". When you have a lead in benchmarks, suddenly Apple is a performance crown company.

I thought things like speed and benchmarks were for "enthusiasts who obsess with tweaking hardware" while you guys focused on the "experience and look and feel"? My how times have changed :)

The "look and feel" of iOS that was so fresh in 2007, is now dated and tired. ICS and Windows Phone both look and feel much better. iOS doesn't even have widgets or live backgrounds. Where's the innovation guys?

Putting aside the fact that, for the most part, all these smartphones are so blazing fast that benchmarks don't matter to the end users. I've never used a "slow" smartphone in my life. And nobody can tell the difference between using a dual or quare-core smartphone. Damn right the 4S is winning in benchmarks right now. Anyone that takes 15 months to make a new model BETTER be leading in performance or else something is terribly wrong.

But by bringing up statistics and benchmarks you just further alienate yourselves from the Apple majority. They don't care about that. You're just using it as fodder for fanboism. These companies are going to be leapfrogging themselves for years now, it's silly. The Galaxy III is going to beat the 4S, the iPhone 5 is going to beat that, on and on and on and on lol.

Takin and, you guys are the gruesome twosome of iTards.

RE: Never happen
By retrospooty on 2/7/2012 10:02:38 AM , Rating: 2
"Maybe having more freedom with the usage of your device is inherently less safe, but far worth the risks?"

It certainly worked in the Mac v Windows decision.

Mac, and now iPhone has very few models with very little variation.

PC and now Android is an open platform that anyone can develop for, and release product on with tons of products to suit all needs.

The iPhone is a nice phone, if you want a small 3.5 inch screen with no removable battery. Android has all the options. 4, 4.3. 4.65, and 5 inch screens, qwery, removable battery, thinner... All great options that are available.

Fast forward another 6 months and we will be looking at some absolute powerhouse Android models going against one single boring iPhone5. No doubt that the iPhone5 will be a nice phone, and very likely the single highest seller. But when its all totalled up, 2011's android outselling iPhone 5 to 2 will very likely be more like 2 to 1 if not 3 to 1 in 2012... Unless Apple diversifies its product line.

RE: Never happen
By Reclaimer77 on 2/7/2012 10:19:20 AM , Rating: 1
Apple is really boring right now. They went from the trendsetting "hip" underdog company to a corporate whore-monger who sues competition at the drop of a hat, brags about it's huge cash reserve, and who is content to sit back and milk it's customer base.

I agree with you. I've never liked the way Apple did things and walled you in. But I went with Android not to make a statement, my money is more valuable than that, but simply because it's the better platform for the end user.

Apple hasn't innovated in years. The 4S is just a refresh. It's still the same basic phone they've offered for years. I like the larger screens like my 4S and a thinner form factor. Does Apple offer something like that? No.

Compared to ICS and Windows Phone, iOS looks very tired and plain. It's dated. Do they really believe their phone is so perfect that nothing needs to be changed or innovated?

Android allows for ALL tastes and preferences to find a phone. Innovation is exploding all across the Android products line.

What I see from Apple is a company that's been reading it's own press a bit too much and thinks their shit doesn't stink. That might be working now, but it's not a very forward-looking strategy.

RE: Never happen
By retrospooty on 2/7/2012 11:30:37 AM , Rating: 2
Yup... Agreed about Android innovation.

Apple had alot over the past 5 years, but really is looking stagnant lately.

RE: Never happen
By TakinYourPoints on 2/8/2012 5:38:18 AM , Rating: 2
Yes just like Windows was "inferior" because it was "less secure".

Who said that, it is plenty secure, why else would businesses around the world be using it?

As far as benchmarks go, that's funny. When Apple loses in benchmarks you guys go "It's about the experience, not numbers". When you have a lead in benchmarks, suddenly Apple is a performance crown company.

It isn't about that at all, it is about responding to blatantly wrong posts about hardware performance. When someone says that the Tegra 3 is better than the A5, it is time to drop some knowledge. Tegra 3 is barely competitive with a year old SoC that is about to be replaced, of course NVIDIA's issues with their mobile parts are going to be brought up.

I thought things like speed and benchmarks were for "enthusiasts who obsess with tweaking hardware" while you guys focused on the "experience and look and feel"? My how times have changed :)

I value all. My PC has an SSD and SLI video, but I also have nothing but IPS monitors and I type on a mechanical keyboard.

Performance and look and feel are important to me. I don't think they are mutually exclusive in the slightest.

But by bringing up statistics and benchmarks you just further alienate yourselves from the Apple majority. They don't care about that. You're just using it as fodder for fanboism. These companies are going to be leapfrogging themselves for years now, it's silly. The Galaxy III is going to beat the 4S, the iPhone 5 is going to beat that, on and on and on and on lol.

I don't care about the "Apple majority", first because I am platform agnostic, and also because it is beside the point given that they have gone way past the core "cult" and firmly into the mainstream. More iOS devices were sold last year than XBox 360s over its entire lifespan, that defines mainstream.

Statistics and benchmarks are the language of the techie. I've been building PCs for over 15 years so of course I'm going to pay attention to and talk about benchmarks. I'm also going to pay attention to look and feel. Hardware means little if the end result has problems.

If iOS on an A4 or Windows Phone 7 on Snapdragon are both smoother than Froyo or Gingerbread on the technically faster Hummingbird, of course I'm going to say that the hardware is irrelevant because the OS is deficient. You have to look at the big picture.

It isn't about picking whether to follow benchmarks or not when it is convenient, it is about taking hardware into consideration with practical experience.

ICS is finally addressing issues of smoothness, which is good. OS updates, carrier control, fragmented app market, lower profitability for developers, those will continue to be big problems for Android until Google takes control away from carriers and hardware companies in the same way Microsoft did, but I'm not holding my breath.

Even the oldest WP7 device is getting Mango, while the "flagship" Droid X which is only a little over a year old isn't getting ICS, ridiculous.

RE: Never happen
By TakinYourPoints on 2/8/2012 5:22:32 AM , Rating: 2
Security is a huge reason why iOS is getting deployed in businesses. Just this week a friend of mine at Blizzard is dropping his Android phone for an iPhone because the IT department won't support it (little weird mix since he uses an iPad there every day anyway). It is because Android has massive security holes that iOS doesn't. Unlike Android, iOS supports every single ActiveSync protocol.

This is why businesses who value security support either iOS or Blackberry. Android can't be considered anything more than a casual platform at this point, not until they shape up.

RE: Never happen
By mutatio on 2/7/2012 6:24:19 AM , Rating: 2
Yeah, sounds like the old hat x86 vs. PPC arguments you used to hear before Apple switched to x86 as well. I'm guessing this character also forgets the price/tech/performance evaluations done when the x86 Macs came out and found that lo and behold all of the formerly "rational" arguments about price had gone out the window. Perhaps this knucklehead could also argue that Intel sucks since it "just" rolled out a SATA III sandforce drive behind all the others, never mind how the articles makes it clear that Intel was focused on quality. By this logic, if Apple doesn't have 4G LTE battery sucking idiocy in it, it is clearly an irrational product to buy and Apple is only milking it's idiot customers with a subpar product. It's obviously in Apple's best interest to not wait for a reduction in the manufacturing process because, hey, who doesn't want to "upgrade" from 7 hours of battery life to 3? All I need point to is the 4S sales numbers for Q4 where everyone in the market got flattened by Apple. Certainly, there can be some mindless trendy folks who only want an Apple product because it's cool. The vast majority likely get them because of let's see, incredible ease of use, functionality, award winning industrial design prowess, its connection and ease of use with other products in the Apple ecosystem (yep, I said it), industry leading customer service and product satisfaction, etc., ad infinitum. Yeah, it's all clearly irrational behavior to actually buy one of these products. Once again, if your droid or Windows phone works for you, great. Enjoy. Don't be bitter, however, because no one waits in line for it. BTW, Samsung just added the perfect punctuation to their Apple-poking ads with that super bowl bit. Yes, actually show people waiting in line for your competition, then make the point that the next great thing (a stylus!!!) is already here. Then, have a bunch of pomp and circumstance basically saying, "Hey! We're really more awesome and exciting than that phone that everyone's waiting in line for!" Boiled down, the ad is a nanometer's worth of improvement of some chick fighting a robot in an arena to try and sell a phone. Dumb. Microsoft seems to have finally gotten the idea in switching from the stupid home renovation ads to actually showing what their products can do for people. Since it's taken 5 years for Ice Cream Sandwich to start getting on par with iOS, perhaps it will take another 5 years for Droid makers to get their marketing strategy in gear. If they do, and combine it with the "Free!" and "Two-for-one!"-offers already used to sell their product, they may finally have some insulation from a new Apple product release. I for one, however, am not counting on it.

RE: Never happen
By Iketh on 2/7/2012 9:17:09 AM , Rating: 2

RE: Never happen
By sbtech on 2/8/2012 1:59:47 PM , Rating: 2
This made my day :D

Yeah !
By messele on 2/6/2012 10:54:07 AM , Rating: 3
Nice way to lure customers away from a rival. Insult them.

Classic business strategy.

RE: Yeah !
By GotThumbs on 2/6/2012 11:48:29 AM , Rating: 3
Could you mean like "Your holding if wrong!"

Famous words from your cult leader...who felt justified in telling you how to hold his phone.

You just keep buying what Apple tells you to buy...and let others make up their own minds.

The "We're free" statement in the commercial...has some truth to it.

RE: Yeah !
By WalksTheWalk on 2/6/2012 2:58:05 PM , Rating: 3
The commercial is not designed to win over Apple loyalists but rather to identify with existing Samsung owners, or owners of similar devices with like mindsets. They provide affirmation that Samsung users are part of the group counter to the Apple users. It's about building the Samsung brand, differentiating themselves from Apple. They may gain some new users who had not previously owned smartphones, but it's not designed to convert Apple users.

RE: Yeah !
By retrospooty on 2/6/2012 3:38:06 PM , Rating: 2

RE: Yeah !
By Tony Swash on 2/6/12, Rating: -1
RE: Yeah !
By anactoraaron on 2/7/2012 1:38:13 AM , Rating: 2
Coming soon there will be a 'magical feature' in the iPad 4. So magical that in fact it will not come with your iPad 4 and will be limited in stock so it can officially sell out multiple times. I am talking of course about the 'iStyle-us'. You will have to purchase the 'iStyle-us' as an accessory whenever it is in stock for $299.99. "Look at all of the magical things I can do with my iPad and iStyle-us!!" Apple RULEZ!!

RE: Yeah !
By testerguy on 2/7/2012 4:04:25 AM , Rating: 2
Sounds like a great advertising campaign to me....

Identify with people who already own Samsungs, and alienate the millions more people who own the best selling phone of all time (x3).


RE: Yeah !
By BillyBatson on 2/6/12, Rating: 0
Uhm, wait…
By xype on 2/6/2012 10:28:55 AM , Rating: 4
"ZOMG LULZ Apple’s fanboys r retarded. Can haz fanboys like that, plz?"

Yeah, that will work. Make fun of the people identifying themselves too much with a brand and then hope you can get people to identify themselves with your brand in the same, unhealthy way.

I doubt "Apple fanboys/girls" are going to be swayed by Samsung’s ads and Samsung won’t be building their fanbase with ads like that. Apple owned the "snobby/elitis owner" customer space and going at them with the same approach isn’t going to work.

But hey, at least Samsung is being very reasonable and mature here, I bet a lot of people are going to love them for that.

RE: Uhm, wait…
By TheDoc9 on 2/6/2012 11:31:12 AM , Rating: 4
you're exactly right, the next step for samsung should be to enlist snooty trendsters in their commercials standing in front of a gray backdrop making asinine comments on how cool their products are.

The'll then highlight functionality that every other device has but speak of it as if it was exclusive.

For good measure, they could throw in an old apple trendster, decked in massive 80's paraphernalia and looking silly with an early 2000 colorful imac.

RE: Uhm, wait…
By Samus on 2/6/2012 2:51:10 PM , Rating: 3
I still don't get it.

All Samsung has to do to sway Apple fans toward them is increase the price, reduce the functionality, and never recall faulty products.

RE: Uhm, wait…
By testerguy on 2/7/2012 4:09:27 AM , Rating: 1
All they actually have to do is focus on what makes their phone better.

Reality check - there isn't anything...

Hardware wise, the iPhone 4S is better, it is simply faster (CPU/GPU)

Functionality wise - I have yet to see anything with a real life practical use which you can do on Android and not on iOS, but I have seen hundreds of the opposite in the form of Apps which are out on iOS but not Android.

Faulty products? Apple products consistently lead the customer satisfaction and reliability ratings, making them far superior in that department to any other manufacturer.

So, what Samsung really needs to do, is make a better phone. And when they do, they should try including why it's better in their advert, instead of just showing a bunch of people dancing around, LOL.

Customer Service
By wittynickname on 2/6/12, Rating: 0
RE: Customer Service
By steven975 on 2/6/2012 12:27:26 PM , Rating: 3
Agree here.

With Samsung, the support procedure is:
Email or call. Wait. Go through a bunch of half-assed troubleshooting for like 5 exhanges. If you manage that, you return the product to Samsung. At your expense. And wait...and hope.

With Apple, you go to their site, set an appointment, and THEY will call YOU with someone usually quite polite and knowledgable. Or you can go to their store, and get taken care of if you are in warranty...and sometimes not.

THIS was the prime factor that made me choose a Macbook Air as my laptop. It's already had a problem, but it was resolved lickety-split. No shipping, no Geek Squad service plan to go through, no broken anything. If I had any other brand, I'd be down a month for a broken AC adapter. Overall, I like the product...still like Win7 better than OSX (I use both on the laptop). The only nagging problem right now is Apple writes incomplete drivers for Windows, specifically for the BT controller.

RE: Customer Service
By TakinYourPoints on 2/7/2012 3:13:17 AM , Rating: 2
A friend of mine had a Macbook Pro that was nearly three years old. It started having random crash issues. It turned out that it was an issue with the motherboard. A replacement mobo (free and covered under warranty) didn't fix the issue, so he took it in a second time. They tried again and it still didn't solve the problem.

So what did they do? They gave him a brand new MBP, completely updated from his three year old model. Another friend got his iPhone wet and bricked it, totally his fault. They replaced it even after he said it was no fault, no problem.

There's a reason why Apple is rated so highly for customer satisfaction. Dell and HP consumer divisions, good luck (business is a different story). Your Samsung story doesn't surprise me. They are among the worst in terms of supporting new OS versions with their phones, I don't expect good service for damaged hardware either.

RE: Customer Service
By StraightLine on 2/6/2012 2:20:43 PM , Rating: 4
Everyone has a story... My Samsung plasma TV broke, i opened a ticket online, got a call from an intelligent person who sent a tech to my house a couple days later and it was fixed.

Then the replacement part broke, but now my TV was outside of it's warranty period. Samsung basically said 'close enough' still honored the warranty and since my TV had fried another power supply, they just replaced the whole thing. Again... brought to my house and installed. Tech gave me his cell phone number and told me to call him personally if I had any issues. Even thought the warranty was over, Samsung puts a guarantee on their service.

Where Samsung gets it wrong
By basbrian on 2/6/2012 10:29:02 AM , Rating: 4
If you want loyalty like Apple, maybe you should market your products like Apple?

Microsoft did a study in the early 90s that determined that features do not sell products (HDMI port, SD card slot, 4G, etc). They determined that a paradigm shift was necessary. You must change how people work, not what they can do.

To date, Apple's greatest theft was of the results of that study. They seem to be the only company that does this. They sell their products based on them changing your life, not simply letting you do more than a competitor.

Samsung, as a company, offers good quality products (made in sweat-shops like Apple), but they have a terrible time innovating. "Copy and add features" is their motto. Samsung needs a new direction if they really want to have loyalty.

RE: Where Samsung gets it wrong
By GotThumbs on 2/6/2012 11:54:13 AM , Rating: 2
But Apple does not RULE my they can try and change me to their way of thinking... (Cult Like) or I can continue to be my own person and purchase what works for me. Don't live your life as a follower.

I choose NOT to be a slave to a company and their products.

As consumers....WE have the ultimate power to choose how and where we spend OUR money. Apple does NOT rule me and they're have always been other products available. Apple did NOT have the first tablet in the market. They just enlarged an existing product they had.

RE: Where Samsung gets it wrong
By testerguy on 2/7/2012 4:14:48 AM , Rating: 2
Dude, don't get carried away.

It's not about Apple dictating to you how you can or should live your life, it's a company.

What they try to do is show you how the device CAN change your life, for example with Siri or Facetime - they focus on the options their devices give you, SHOULD YOU WANT THEM.

It's like any good advertising, for any product - it shows you what you can do with this product that you couldn't before. Your reaction is like responding to a microwave commercial by saying 'U DONT RULE MY LIFE, YOU CAN'T TELL ME I SHOULD MICROWAVE STUFF'....

Seriously, to compare buying a product with being a slave? Beyond ridiculous.

Supere bowl add
By retrospooty on 2/6/2012 10:22:05 AM , Rating: 2
It was pretty good, but not as good as the earlier adds in the past few months poking fun at the people waiting in line for iPhones.

RE: Supere bowl add
By xti on 2/6/12, Rating: 0
RE: Supere bowl add
By retrospooty on 2/6/2012 11:52:57 AM , Rating: 2
I agree. Thier products are pretty awesome and do speak for themselves. I havent seen a note, but I did get to play with the 4.65 inch Nexus SII. I set it up for one of our users. It is simply beautiful. The screen and Android 4 are top notch. I see a huge year for Sammy.

RE: Supere bowl add
By Tanclearas on 2/6/2012 1:14:00 PM , Rating: 2
The ad delivered one of its key messages to you.

"If you are an Apple fan, you probably look like a bum."

Success! Thank you for trying to downplay the effectiveness of the ad, all while reinforcing that it worked.

Ad agency
By TakinYourPoints on 2/7/2012 3:59:02 AM , Rating: 2
I just realized that 72 and Sunny is the ad agency that did this. I've worked with those guys for years on campaigns for brands like Activision and Carls Jr/Hardees.

Motoman and retrospooty's insane comments ("[iDevices are] a kind of social Darwinism", "The only good thing is that when a rational person spots someone with an iDevice, they are forewarned not to bother that person with facts or reason...since it's been exhaustively proven that such things mean nothing to religious zealots.") are hilarious given that every single person st the agency is a bigtime Machead. The same can be said for the ads I've done for Microsoft and HP as well.

I just worked with the agency last Friday. On set, nothing but Macbook Airs, Macbook Pros, iPads, and iPhones. Some poster's extremist posts here are hilarious given that people who love the products you hate actually made this.

Anyway, some people may think there is cognitive dissonance at work but it's just a paycheck. Just because someone sells fast food doesn't mean they eat the crap, you know?

Also, big ups on them getting The Darkness for the commercial, so awesome

The irony
By TakinYourPoints on 2/6/12, Rating: 0
By Woodford on 2/6/12, Rating: -1
Super Lame
By Nortel on 2/6/12, Rating: -1
RE: Super Lame
By rodrigu3 on 2/6/2012 10:52:19 AM , Rating: 5
You can't write freehand accurately with a finger.

RE: Super Lame
By Nortel on 2/6/12, Rating: -1
RE: Super Lame
By Obujuwami on 2/6/2012 11:29:46 AM , Rating: 3
I had a few Palms and I never lost the stylus, but the point people are making is that you DON'T have to use the stylus if you don't want to. Most of us, including me, find it much easier to take notes with a pen than with my finger. My hand writing is already terrible and I don't need my finger making it any worse.

It is a personal choice, not a mandate, to use the pen. If you don't want to use the pen, throw it out, but keep in mind that you may want it later when you have to do something like sign your name digitally (which is a real hassle to to with your finger) or just want to add a touch of personalization to something. So don't get your panties in a bunch and try to make us all conform to your standard. 2 standards are enough and we don't need more!

Loved that commercial though...I miss that song...

RE: Super Lame
By testerguy on 2/7/2012 4:20:32 AM , Rating: 1
The fact that you don't have to use the stylus doesn't take away from the fact that it's being touted as a major selling point, when most people don't like using a stylus.

Just trying to think of the last time any mainstream user had to digitally sign their names on their phone..... oh wait, never?

It is a choice, as you say, and I don't mind if some people such as yourself prefer to use a Stylus - the point is though, that it isn't a big enough selling point for the majority of people to be the one take-away from this advert.

For me, personally, the stylus makes the device look outdated, and actually lowers the appeal massively. That and the fact they never actually describe anything that it can do.

RE: Super Lame
By AmbroseAthan on 2/6/2012 10:54:06 AM , Rating: 4
It's 2012 and we're back to using a stylus? Didn't we all rejoice when multitouch broke onto the scene and now Samsung's newest entry blasts us back to the Palm Pilot days?

Why do people keep being upset about the pen? The primary input is still your finger just like every other capacitive phone right now, but it also has a wacom style pen you could use, but do not have to.

They have added something to the experience without taking anything away. Personally, it seems like a great thing to me for random notes or sketches, etc. I am just annoyed it is on AT&T.

RE: Super Lame
By corduroygt on 2/6/12, Rating: -1
RE: Super Lame
By ksherman on 2/6/2012 11:27:59 AM , Rating: 4
Totally with you. I wish there was better pen input support, especially on the tablets.

RE: Super Lame
By Reclaimer77 on 2/6/2012 12:00:40 PM , Rating: 2
Why do people keep being upset about the pen?

Because they're fanboi's looking for any angle to marginalize Samsung.

Apple with all their trillions, didn't even run an add in the Superbowl. From a marketing standpoint, stylus or no stylus, that makes this commercial a win-win.

RE: Super Lame
By amanojaku on 2/6/2012 12:10:43 PM , Rating: 3
Apple fans don't have balls, so why would they watch the SuperBowl?

Anyways, debating the use of a stylus is silly. No one in his or her right mind pecks on a touchscreen to write a lengthy message or note. A stylus is the best way to write things down when you are lacking a keyboard; people seem to forget about handwriting recognition.

Fingers to navigate, stylus to write, keyboard to type - it just makes sense.

RE: Super Lame
By Reclaimer77 on 2/6/12, Rating: 0
RE: Super Lame
By corduroygt on 2/6/2012 1:50:50 PM , Rating: 2
You must have girly hands as I have no problems holding and typing with two hands on my 9.7" HP touchpad :)

RE: Super Lame
By testerguy on 2/7/2012 4:26:40 AM , Rating: 2
It's not silly to debate a stylus when the cold reality is that not many people want to use a stylus on their phone.

At best, it's a weak selling point. At worst, it makes the device look outdated.

Most people who write/text a lot on their phone can do so just as fast as they can write using a pen, and in a far more convenient way. Good luck writing a long message with a stylus whilst holding your luggage in the other hand and balancing in a train. If you want to do it quickly, then you can simply use Siri - arguably the fastest way to take notes, no stylus required. Taking notes is probably, for me, the single practical benefit to Siri - but it's a very real one - far more effective, fast and practical than any handwriting recognition.

We've already moved away from using Stylus's once, people don't like them. It's fiddly, it gets lost, it requires both hands, and it offers very little benefit in the vast majority of situations.

In my opinion, it's not just Apple fans who don't want a stylus.

RE: Super Lame
By Commodus on 2/6/12, Rating: 0
RE: Super Lame
By Reclaimer77 on 2/6/2012 11:28:50 AM , Rating: 2
Key difference is back then you HAD to use a stylus, now you simply get to. A stylus can be used on any modern touch screen. Most people probably don't know that, though, so in my opinion throwing in one with a large phone certainly doesn't hurt them.

Not sure if you guys noticed this or not, but styluses are making a mini-comeback. I see them on the shelves at the big box stores as milti-touch compatible devices. People are obviously buying them if they're being produced and marketed. I even got one for my Kindle Fire, works pretty good. Especially for drawing. My crude depictions of breasts and cocks have greatly improved thanks to my stylus, all my friends agree :)

Between this and the delayed Galaxy S III unveil, 2012 may be the year Samsung loses some of its luster.

An optional stylus one ONE phone model is going to hurt Samsung in 2012. You're joking right? And 2012 might not even see an iPhone 5 until very late, if at all. I think Samsung has a good upside for growth.

Another thing, did Apple or Microsoft even run adds this Superbowl? I don't recall even seeing them. This wasn't the best add, but it's better than nothing.

RE: Super Lame
By Arsynic on 2/6/12, Rating: 0
RE: Super Lame
By Dr of crap on 2/6/2012 12:29:48 PM , Rating: 2
Because there are now "people" that didn't use those older devices and now they "might" think it cool to be able to add a written something to what ever they are doing.

Marketing boys, marketing. This will sell to those that do not know about prior events, or where not involved in them - simple. And then if it sells a lot, that will bring in those on the fence, and then if they sell even more that might bring some of the "older" users that didn't want a stylus again, and on and on.

RE: Super Lame
By priusone on 2/8/2012 4:09:18 AM , Rating: 1
Man, just google "Soft-Touch Stylus for iPhone". I've seen people use them.

I have a keyboard on my phone (a Droid3), is that Motorola throwing us back into the desktop days?

Apple has Integrity
By on 2/6/12, Rating: -1
RE: Apple has Integrity
By DarkPhoenix on 2/6/2012 11:28:25 AM , Rating: 2
LOL Apple has integrity and only releases products when they're done ? The RDF effect is strong with you! You already forgot about the iPhone 4 debacle ?

No, Apple has no integrity and it acts just like any money making company. In fact, Apple acts in a worst way than any other company, since when it faces competition, it tries to ban the competition's products instead of creating new and better products.

You keep buying Apple's products and keep saying to yourself they're better than others. The reality is that that won't make it true.

RE: Apple has Integrity
By retrospooty on 2/6/2012 3:41:34 PM , Rating: 2
I like how Apple used to blatantly lie and falsify benchmarks to make their PowerPC Mac's look faster than PC... That was until Intel got so far ahead that Apple switched. Oh, yes, PowerPC and our architecture is far faster, so we are going with Intel. LOL

RE: Apple has Integrity
By testerguy on 2/7/2012 4:31:57 AM , Rating: 2
Lets not overstate the iPhone 4 'issue'.

Despite having such a 'debacle' as you claim, it broke records for being the best selling phone ever, continues to sell even today (without any hardware changes), and topped customer satisfaction ratings.

The signal issue only affected a tiny minority of people, who necessarily had to be:

a) in a very weak signal area
b) not want to use a case
c) holding their phone in an unusual way

That means basically a tiny tiny proportion of people. Which is why it continues to sell, and Apple at least had the integrity to offer free cases.

Apple also offers support for devices, software wise, for far, far longer than Android does - this is probably the single biggest turn off for Android for me. That and the fact it takes months to actually receive an update after it is released, and the battery/freezing issues.

I will consider a SG3 if it's better than the iPhone 5 and all of the above issues get resolved, but going back to my original point, don't overstate the signal issue which in reality barely affected anyone.

RE: Apple has Integrity
By silverblue on 2/7/2012 8:52:18 AM , Rating: 1
holding their phone in an unusual way

You mean, holding it normally?

and Apple at least had the integrity to offer free cases.

Sure, after they originally charged $30 for them. That's not integrity, that's being rumbled.

RE: Apple has Integrity
By testerguy on 2/7/2012 4:33:57 AM , Rating: 2
Oh, just read the second part of your sentence.

Who has more integrity? A company who comes up with an original and arguably industry-creating device such as the iPad, or the company who produces a blatant rip-off which their own lawyers can't tell apart?

If you don't want Apple to sue Samsung, ask Samsung not to rip off products so blatantly next time.

RE: Apple has Integrity
By silverblue on 2/7/2012 8:58:13 AM , Rating: 2
Yet Apple ripped off the LG Prada. Enough with the "rip-off" comments, glass houses and all that spring to mind here.

RE: Apple has Integrity
By elmikethemike on 2/7/2012 9:25:05 AM , Rating: 2
Oh hai another android talking point that is patently false. You guys need new material.

RE: Apple has Integrity
By GotThumbs on 2/6/2012 11:44:51 AM , Rating: 2
LOL. Thanks for the laugh.

Keep dreaming the dream.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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