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Samsung 31-inch OLED screen prototype to be displayed at CES 2008

OLED panels are the next big thing when it comes to TVs and other consumer electronics from cameras to cell phones. The OLED screen promises more compact dimensions, less power consumption and brighter images.

Small OLED screens are currently found on some cell phones and LCD TV makers are looking for larger OLED screens to use in HDTVs. Reuters reports that Samsung recently unveiled a 31-inch active-matrix OLED screen. Samsung says it will have a 31-inch OLED prototype TV on display at CES 2008 in January.

Samsung declined to comment on the commercial availability of TVs using the 31-inch OLED panel stating that the panel being available for retail purchase would depend on TV makers’ plans. With the very high cost of the Sony XEL-1, the first commercially available OLED TV retailing for over $1,700 USD, the price for a 31-inch Samsung panel equipped OLED TV is a frightening thought for many. Samsung didn’t comment on potential pricing for TVs using its 31-inch OLED panel.

Samsung says its new 31-inch OLED panel is only 4.3mm thick and uses less than half the power required of a typical 32-inch TV. The panel’s lifespan is 35,000 hours, which is the best lifespan of existing AM-OLED panels.

Exactly how many of the panels Samsung will be able to produce is unknown. Sony is limited to 2,000 of its XEL-1 11-inch OLED TVs per month because of production limits for the OLED panels.

Toshiba announced in December of 2007 that it would not be bringing its similarly sized OLED panel to market citing production cost concerns.

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By DeepBlue1975 on 12/27/2007 3:06:36 PM , Rating: 2
Seems OLED will be gathering some tech news in the next months to come!!!

A non commercial prototype boasting a 35.000 hr lifespan sounds promising, but in reality this is the figure that would most concern me. I usually stick to my TV sets for more than 10 years and my computer screens live with me for no less than 4 - 5 years, and I like being able to sell my used goods for a fair (obviously low) price and in an impeccable state instead of just trashing them.

RE: Interesting!!!
By Keeir on 12/27/2007 3:13:57 PM , Rating: 5
35,000 hours is plenty for a TV.

That would be 35,000 Hours * 1 day/8h * 1 year/365 day = 12.29 years of 8 hour a day usage.

Since I use a TV on average for much less than 8 hours, I could see this OLED lasting me 20 years or more (if performs as promised of course)

RE: Interesting!!!
By 16nm on 12/27/07, Rating: 0
RE: Interesting!!!
By Spivonious on 12/27/07, Rating: 0
RE: Interesting!!!
By Lezmaka on 12/27/2007 4:37:54 PM , Rating: 2
I thought the main selling point of OLED is that it doesn't require a backlight?

OLEDs have a limited life because the organic materials used (the O in OLED) break down over time.

RE: Interesting!!!
By 16nm on 12/27/2007 5:47:29 PM , Rating: 2
As pointed out, you are thinking in terms of current LCD tech. which does not apply here. Nonetheless, I think that the very short 35,000 hour estimate is very optimistic. I of course can not prove it, just like I can not disprove that a hard drive will last 150 years, but I think my point is a good one. Remember, the manufacturer only needs their product to last 365 days and then it is out of their hands. Whose problem is it after that? Guess.

This reminds me of my own LCD TV which is rated for something like 200,000 hours if I'm not mistaken. Well, from my previous experience with LCD's, I very seriously doubt that is possible. I bet I will be unhappy with the picture long before that, but even if I only get 40,000 hours out of it then it will have been worth it. By then, the picture will be quite dark, but by then I won't care.

RE: Interesting!!!
By qwertyz on 12/27/2007 6:51:29 PM , Rating: 1
Just bring OLED monitors with a 10 bit/pixel color capability and I will buy one for sure.

For future displays a 10 bit/pixel color capability is a must, I'l upgrade my actual LCD just for that and a fast response time better than actual 2 ms and faster refresh rates better than actual 60 Hz, 100 Hz should be a must as well.

Other than that a 19", 22" or 24" wide screen dimension is pretty much enough.

RE: Interesting!!!
By StevoLincolnite on 12/28/2007 4:14:08 AM , Rating: 2
Well my 20gb HDD I bought in 1998 is still going strong and is the drive I install windows on. - I guess its a luck kind of thing?
And I still see allot of 1-3gb HDD's floating around.

RE: Interesting!!!
By kalak on 12/28/2007 7:12:32 AM , Rating: 1
Well my 20gb HDD I bought in 1998 is still going strong and is the drive I install windows on.

Man, how can you SURVIVE with a 20GB space ?
I have two almost full 750GB "pets"....

I still see allot of 1-3gb HDD's floating around.

That's not possible ! That's enough space only for a Win 3.1 or a (small) Linux. Where I will put my movies and mp3 ? And my GAMES, hehehehehe....

RE: Interesting!!!
By StevoLincolnite on 12/28/2007 10:24:18 AM , Rating: 2
Its enough space for a windows XP install, I keep my 20gb as the windows XP install drive, and install my programs and games, and have the swap file on the faster 500gb Sata drive.

RE: Interesting!!!
By qwertyz on 12/28/2007 5:37:59 PM , Rating: 1
Using an old 20 GB HDD for installing Windows XP is completely wrong, first of all that 20 GB HDD has much more lower transfer rates than a 500 GB one just watching at the density of data it's 25 times lower so by using a 500 GB HDD your OS will boot much faster and work much faster when using the HD to load Windows files.

If u like lower partitions you could have made one on the 500 GB HDD and used it instead of the old 20 GB HDD, my primary partition is above 100 GB and I'm going to use a 320 one soon I could ass well use one of 500 GB or more.

RE: Interesting!!!
By StevoLincolnite on 12/29/2007 12:26:16 AM , Rating: 2
It runs just fine, And I know the 500gb drive is faster, thats why I have the page file on it, it actually doesn't decrease performance all that much, if at all.
By having my games, and the page file on it, I am actually reserving more performance for the 500gb drive, to speed up transfers etc, as it doesn't have the processor caching and whatnot, Why waste a perfectly good 20gb Hard drive?

RE: Interesting!!!
By IvanAndreevich on 12/30/2007 8:55:31 PM , Rating: 2
One good reason to trash the 20 gig is because it has a crappy old non-fluid bearing and is probably freaking loud.

RE: Interesting!!!
By aos007 on 1/3/2008 1:41:08 PM , Rating: 2
You are right about that. Today a hard drive is the loudest component in a good PC (provided you take care of your video card and its typically loud fan). And that's a today's drive... even a few years old drives (e.g. my pair of "old" Maxtor 200G SATAs) are too loud to the point I don't want to use them any more. An old 20G drive must be creating quite a racket.

RE: Interesting!!!
By sprockkets on 1/1/2008 12:08:48 PM , Rating: 2
dude, when win 3.1 was out 120MB HDDs was the norm

RE: Interesting!!!
By afkrotch on 12/31/2007 11:27:51 AM , Rating: 2
My 17" LG LCD monitor, which I bought back in 2003 is still chugging along. Granted, I'm not happy with the picture quality and response times, cause's an old monitor. It still displays the same as the day I bought it, but when compared with new LCDs, it's just old tech.

I just use it as a primary monitor for my 12" notebook, whenever I decide to use the notebook at home.

RE: Interesting!!!
By zpdixon on 12/27/2007 6:19:56 PM , Rating: 4
A drive advertised with an MTBF of 1.2 million hours does not mean it is estimated to last 1.2 million hours. Like most people, you are confusing MTBF with life expectancy. The MTBF is the mean time between failures provided the device is replaced at the end of its life expectancy period even if it is still functional.

For more info see

RE: Interesting!!!
By 16nm on 12/31/2007 10:29:18 AM , Rating: 2
You make a good point, but let's be honest. (And this is not certainly directed at you, zpdixon) Do you really believe those manufacturer ratings? Let's say you replace your array of Seagate drives (w/ 5 year warranty) every year. Now, do you really believe that you will see 1,400,000 hours with only one failure? Mind you, that's 150 years with only one failure. If you believe those figures then I have a bridge to sell you. You would see hundreds of failures before you died of old age. So what good are these MTBF ratings that manufacturers give us? Absolutely nothing, just like the rating on this screen. Point is these manufacturers can claim pretty much anything and get away with it. If you believe these screens will last 35,000 hours than you are being naive.

I think the only reasonable thing we, the consumer, can do is to compare it to the equally bogus manufacturing ratings of LCD screens. That's not perfect, but what other choice is there? We can expect this screen to last a sixth of what a typical LCD screen does, and that's not long!

RE: Interesting!!!
By SilthDraeth on 1/2/2008 10:27:55 AM , Rating: 2
The problem with your theory is you are taking one person's findings based on the limited number of drives they purchase.

If you split that up into the millions of drives manufactured and sold, and the failure from all of those, the MTBF rating is probably accurate.

RE: Interesting!!!
By johnbuk on 12/27/2007 3:42:35 PM , Rating: 2
I'm worse than you...Still using the PC monitor (and color printer) that came bundled with my $1,000 P150...And my 32" Toshiba TV that I bought around the same time as that PC bundle...would love to replace them, but I can't see spending money to replace things that still function perfectly well...

RE: Interesting!!!
By Souka on 12/27/2007 5:38:48 PM , Rating: 3
I hear ya, and if you're happy...great.

but I'll bet ya $100 cash that if you buy a new TV, or Monitor...and use it for lets say a month or two.. you'll dread going back to your old equipment...

Only the printer might be a minimal upgrade if you're printing mostly B&W...

RE: Interesting!!!
By Souka on 12/27/2007 5:53:19 PM , Rating: 2
oh yeah... forgot to put in my situation...

27" CRT TV with ANALOG cable TV
19" CRT PC Monitor

TV doesn't get watched much, but after watching a new LCD/Plasma HD set it takes me awhile to get used to my ugly old CRT TV.

PC CRT is better than LCDs I use at work...better color reproduction and no lag when gammin.

my $.02

RE: Interesting!!!
By Mitch101 on 12/27/2007 3:55:44 PM , Rating: 2
It exists!!! For the longest time OLED seemed more like Santa Clause as a kid. You heard it existed but never knew anyone who saw it in the real world.

Prices are always high at first and the pricetag reflects what is currently needed to recoup the investment while portraying the ability of the product above other technologies.

Give it time it will be cheap hopefully sooner than later.

RE: Interesting!!!
By GlassHouse69 on 12/28/2007 12:43:40 PM , Rating: 2
35000 hours is if you do NOT turn it off and have perfect electrical power going to it.

What benefit?
By mcnabney on 12/27/2007 3:15:21 PM , Rating: 1
So an OLED screen is brighter, uses a little less power, and is thinner. Big deal. For double the money it is clearly not a mass-market consumer product. Now if it was doing 4K resolutions I might be interested, but for the moment most people have a living room that allows normal brightness levels and current flat panels have no problems being wall mounted.

RE: What benefit?
By Operandi on 12/27/2007 3:20:45 PM , Rating: 2
I believe OLEDs also have extremely high contrast ratios that can't be touched by LED and Plasma.

RE: What benefit?
By BansheeX on 12/27/2007 3:38:33 PM , Rating: 4
And no input lag, no backlight bleed, CRT-like response time, CRT-like viewing angles, no TN/PVA/MVA/IPS panel-type mess. It's going to be great for computers, I can't wait.

RE: What benefit?
By Discord on 12/27/2007 3:48:11 PM , Rating: 3
I know, I've been waiting year after year and they just will not come out. I believe it was in 2005 Samsung was showing off a 42" prototype that looked simply awesome. So here we are over two years later and they're taking a step backwards (in size). I'm so tierd of waiting but I can't do anything else. OLEDs are the future...

RE: What benefit?
By Spuke on 12/31/2007 1:39:32 PM , Rating: 2
I've had my DLP for 2.5 years and more than likely I'll have it for at least another 2.5 years. I frankly don't see replacing it anytime soon. It might be another 10 years before I get a new one. Since replacing the bulb effectively gives you a new picture I'm not in a hurry.

RE: What benefit?
By darkpaw on 12/27/2007 4:38:54 PM , Rating: 2
Of course it isn't mass market yet, it probably won't be until 2012 or later. They will definitely be for the people that have the money to go top of the line for several years and are willing to pay out the nose for the difference.

LCD/Plasma weren't mass market five years ago either, they were expensive as hell and the only advantage they had over projection systems was really size. Didn't stop the rich from buying them up though and eventually making the technology cheap enough for the rest of us.

RE: What benefit?
By fri2219 on 12/27/2007 5:17:47 PM , Rating: 3
Well, it allows a (frequently convicted) monopolist to look like they're actually developing new products instead of inflating prices, strangling innovation, and maintaining the status quo.

Samsung and Sharp have zero interest in letting new products or competitors into the markets they completely control. This is just marketing fertilizer for a slow news period.

Move on folks, there's no product to see here.

RE: What benefit?
By Omega215D on 12/28/2007 8:26:43 AM , Rating: 2
Check out the iRiver Clix 2 or Gen 2. It uses a Active Matrix OLED and it is great to look at. Granted it is only 2.2 inches but still, think of the possibilities.

By Operandi on 12/27/2007 3:18:23 PM , Rating: 2
SED looked great a few years ago.

Toshiba and Cannon both had numerous prototypes on show with real units always 6+ months away...

RE: Prototypes......
By Doormat on 12/27/2007 4:22:06 PM , Rating: 2
And then some company sued Canon over SED and they basically shut down future development of SED tech.

RE: Prototypes......
By melgross on 12/28/2007 12:10:46 AM , Rating: 4
Sometimes executive of companies are really stupid.

The company that licensed the technology to Canon is the one that sued Canon and Toshiba.

The reason? They licensed it to Canon, not to Toshiba.

One would think that they would have looked at the reality of the situation, which was that it was too expensive for Canon to go it alone, so that they brought Toshiba in.

If that company was smart, they would have understood that, and worked it out.

But no...

It's going to be a while
By Oroka on 12/27/2007 11:27:15 PM , Rating: 2
I have been watching OLED technology for a few years now, and they promised super thin panels, superior colors, and cheaper than current tech TVs. I still dont see atleast the cheaper part becomming a reality for atleast 5-10 years unless lower power comsumption is mandated by governments. I dont see me owning a OLED before 2015.

RE: It's going to be a while
By melgross on 12/28/2007 12:14:49 AM , Rating: 3
When Pioneer came out with their first 50" plasma, it cost $25 thousand.

But, you would agree the prices have dropped a great deal since then.

The only way this will happen with OLED's is for the product to be released. There will be enough people buying this to help bring the price of a second generation model down by a large amount.

There is no other way.

LCDs are still good
By Nik00117 on 12/29/2007 3:44:31 PM , Rating: 2
I got a 17 inch LCD from the gov when they closed down a base and sold their LCDs for dirt cheap. Well this was in 2002 its a dell 17 inch. nearly 6 years later screen is just as bright as ever. Quality is also high. Sure it has its scarthes and its brusies but it still works. And I gotta tell you i've used it for over 90% of that time over the past 6 years. As in its always been on pretty much.

Thats about 47k hours of lifetime, this is AFTER it was shipped from the desert to the states. So needless to say its still going strong.

By lompocus on 12/29/07, Rating: 0
thumbs down
By whickywhickyjim on 12/27/07, Rating: -1
RE: thumbs down
By AntiV6 on 12/27/2007 5:13:00 PM , Rating: 2
I <3 my 216BW and ML2510. :)

Why do you think Samsung is bad? I love their products.

RE: thumbs down
By whickywhickyjim on 12/27/07, Rating: 0
RE: thumbs down
By mcnabney on 12/28/2007 12:35:11 AM , Rating: 2
All cell phones are cheaply made garbage. All of them. And I work in the wireless industry so I know. They are made to be temporary. They actually care where the machine solders on more expensive items like TVs.

RE: thumbs down
By aos007 on 1/3/2008 1:45:58 PM , Rating: 2
I am not sure I believe that. I used SE 610 for 3 years and while it's all scratched and banged up, it's still working at 100% (other than the battery of course). I now use SE W810 which thanks to use of a silicon case still looks like new 1.5 years later and works 100% as well.

RE: thumbs down
By kalak on 12/28/2007 7:20:16 AM , Rating: 2
I had a samsung 2 cellphones and an mp3 player go tits up on me

You have no LUCK. Simple as that. :-)

RE: thumbs down
By whickywhickyjim on 12/28/2007 9:34:23 AM , Rating: 2
I don't believe in luck, just probability and stunning defect rates in parts per million.

RE: thumbs down
By randomlinh on 12/28/2007 9:07:20 PM , Rating: 2
Except, you've ignored the fact that cell phones and mp3 players are completely different than TV's.

It's like saying your honda lawn mowers (yes, they have lawn mowers) broke and therefore their cars must be crap too.

RE: thumbs down
By robinthakur on 1/3/2008 5:37:33 AM , Rating: 2
I like Samsung's design, but I likewise would be very warey of dropping this much cash for the OLED display. My recently purchased 40" 1080p TV's touch sensitive buttons died within the first 10 days and the replacement has wavy lines across the picture doh :(

"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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