Samsung says it will outperform the LED HDTV market in 2010
When the global economy tanked, the
market for many popular consumer electronics goods declined
significantly as well. Among the hardest hit segments were the
computer industry and TV markets. Demand was so weak for LCD TVs and
notebooks that many makers of LCD panels were selling their products
at less than the production cost.
In May 2008, Samsung
reported that it planned to outperform
the LCD TV market with a bold plan to push new LED HDTV
technology onto the market. Its LED plans worked well for the company
and it quickly gobbled up about 59.8% of the global LED LCD TV market
in 2009 reports Reuters.
Samsung reports that it
expects to sell at least 2 million LED LCD TVs in 2009 and it has
even more lofty goals for its LED sets in 2010. Samsung has its
sights set on a five
times increase in LED HDTV sales in 2010 with at least 10 million
units sold.
The potential fly in the ointment for Samsung is
that competition in the LED HDTV market is expected to be much
fiercer in 2010 than it has been and will be this year. The big draw
for consumers to LED equipped HDTVs is that the sets are
significantly thinner than CCFL backlit LCD TVs common today and
consume less power. The benefit extends further than looks and the
green factor though with LED sets having better color, contrast and
picture quality.
The overall LED TV market is expected to be
about 4.3 million units in 2009 notes Reuters. Following
behind Samsung in the market is Sharp, which is expected to hold
about 27.9% of the LED HDTV market this year.
Samsung
president Yoon Boo-keun said that Samsung plans to vastly outperform
the LED TV market next year. Yoon also spoke on AMOLED TVs at a
conference ahead of the IFA show this week. He said more time is
needed before commercialized models are profitable. He continued
saying, "Right now, LEDs are the leading force."
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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