Print 9 comment(s) - last by kkwst2.. on Jan 4 at 5:47 PM

Samsung NX10  (Source: DPReview)
NX10 lies somewhere between a D-SLR and a point-and-shoot

When it comes to digital cameras there are two basic types -- the point-and-shoot and the D-SLR. The D-SLR is a larger and more expensive camera that has lenses that can be changed depending on the needs of the user. The point-and-shoot has less functionality, but is much smaller and cheaper than the typical D-SLR.

There are some cameras in the middle known as Micro Four Thirds cameras. Samsung has announced a new mirrorless interchangeable lens camera today called the NX10 that is different from the Micro Four Thirds units on the market. The camera has a 14.6-megapixel APS-C CMOS sensor and an eye-level VGA resolution electronic viewfinder. The rear screen is a 3-inch AMOLED unit that promises to use less power, extending battery life.

In addition to shooing high-resolution still shots, the NX10 can also shoot 720p HD video with H.264 compression. Lens options for the camera will be an 18-55mm F3.5-5.6 lens, a 55-200mm zoom lens, and a 30mm F2 pancake lens for the camera. The lens mount is the Samsung NX mount and the camera weighs 0.78 pounds. The ISO range is 100 to 3200 and the camera uses lens shift optical image stabilization.

Other features include a pop-up flash, HDMI output, and a new DRIMe II Pro engine and advanced auto focus algorithm. Samsung will offer the camera in both black and silver colors with launch in the spring of 2010.

DPReview reports that the NX lens mount is a bit larger than that of the Micro Four Thirds camera on the market and the sensor of the camera is larger as well. The camera is also said to be designed much like an entry-level D-SLR with a range of manual modes and a smart mode that does the work for you. Pricing and exactly availability for the NX10 are unknown.

More details may surface when CES kicks off later this week.

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Not a photographer's camera.
By spread on 1/4/2010 12:10:47 PM , Rating: 2
I don't know who this camera is marketed towards. It's more expensive than a point and shoot, but yet it doesn't have the lens selection photographers will be looking at.

Earlier Samsung cameras were copies of the Pentax series with Samsung's own modifications. They used the K-mount for lenses dating back to 1975. A nice selection.

This camera will be a failure.

RE: Not a photographer's camera.
By mcnabney on 1/4/2010 12:59:24 PM , Rating: 2
The target market is bargain shoppers that have had digital point and shoot cameras and now want one of the 'popular' DSLRs. However, since they have no idea what the reasons for a DSLR are (besides looking cool) they will buy one of these because they recognize the brand and it will be cheaper than the competition.

(I can hear the laughter in the Canon and Nikon boardrooms from here)

RE: Not a photographer's camera.
By Moishe on 1/4/2010 4:03:21 PM , Rating: 2
You nailed it. It's a good way for a no-name in the camera universe to get a good camera into the mix and obtain a reputation. It really doesn't have to be perfect or fit every feature point of a DSLR.

They're just trying to create a niche between prosumer and DSLR. Someone will buy them, and the competition is good for the consumer.

RE: Not a photographer's camera.
By SPOOFE on 1/4/2010 4:26:38 PM , Rating: 2
I don't know who this camera is marketed towards

People that want a small and light camera with better quality than a P&S. Panasonic and Olympus have clearly established that this market exists.

it doesn't have the lens selection photographers will be looking at.

Lenses are just one part of the equation. Even sticking with the basic kit lens will give one much better quality than a P&S.

This camera will be a failure.

It may well be, but the small lens selection and lack of a market position won't necessarily be what does it in.

RE: Not a photographer's camera.
By DCstewieG on 1/4/2010 5:15:50 PM , Rating: 3
It's marketed at me. I hope. I was planning to get the Canon T1i this year. I'm no expert photographer - hell I'm barely amateur - so why did I want an SLR? Image quality. Less noise. Low light performance. If the large sensor on this thing helps it get close on those points while contained in a more manageable size (particularly if it's a bit cheaper), it's mine. The ability to change lenses would be a bonus for me that I probably wouldn't use all that much.

FYI This will also have an adapter for the K mount lenses.

RE: Not a photographer's camera.
By kkwst2 on 1/4/2010 5:47:30 PM , Rating: 2
Exactly. I'm in a similar boat and there is no camera that really fits what I'm looking for. Right now, I use a Canon S3IS for stills and a Canon HF100 for video. I don't like the bulk of an SLR, but I'd like one camera that can replace both adequately and I'd like an upgrade in still image quality.

The Canon SX20IS comes close, but it is not really an upgrade over my S3 in terms of image quality and is still hampered by the small sensor of compact zooms.

The established players will not improve the sensor size of compact zooms because of fear it would cannibalize on their more expensive platforms. The Panasonic GH1 is getting toward what I want, but is expensive and probably more than I need.

A $700-$800 camera with a good sensor, zoom, and video in a package larger than the SX20 but smaller than an SLR would definitely be something I would be interested in.

By mcnabney on 1/4/2010 12:55:34 PM , Rating: 3
I think he met consumer models. He didn't list telescope sensors or satellite imagers either.

By SPOOFE on 1/4/2010 4:33:33 PM , Rating: 2
Sure, but to suggest rangefinders or Holgas are "basic" is en equal misunderstanding of the market. They are niche products used by a select few; they tend to be priced accordingly, too.

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