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LED backlit LCD TVs are key to Samsung's goals

Despite the slow economy, Samsung is sticking to its predictions for LCD TV sales for 2009. The company continues to hold the largest portion of the global LCD TV market and is one of the top LCD TV suppliers in America.

Samsung was the top LCD TV vendor in America, but it was beat out by budget TV maker Vizio for the top spot in the U.S. market last quarter. Reuters reports that Samsung still plans to conquer the overall LCD TV market and is expecting its new LED TV line to help it meet that goal.

Reuters quotes Samsung's Sue Shim saying, "2009 won't be an easy year but we plan to maintain market leadership with new products such as LED TV. (Our market share) will go up."

Samsung maintains its prediction that it will ship 22 million LCD TVs in 2009, an increase of 10% from the amount shipped in 2008. The poor global economy makes that seem like a bold statement, but with less people going on vacation and less spending on things like eating out and more time being spent inside the home, LCD TV sales have being growing.

Shim said, "People are giving up eating out and traveling in the midst of this downturn."

Market research firm DisplaySearch predicted that the LCD TV market would grow by 15% for 2009 globally. Samsung says that one of its goals for the year is to increase its portion of the market from the 19% it currently holds.

One of Samsung's key areas to focus on for growth over the year are its LED-backlit LCD TVs. Traditional LCD TVs use cold cathode florescent lamps to light the screen. The LED-backlit variety of TVs offers reduced power consumption, better colors, and a thinner profile compared to cold cathode sets.

Shim said, "LED TV has a vivid picture quality, a slim design and is eco-friendly. It saves about 40 percent of energy when compared to a traditional LCD TV of the same size. After four years of using an LED television, the costs savings alone would be as much as the price of a 30-inch-grade LCD model."

Samsung isn’t being specific about its sales goals for the much more expensive LED backlit TVs, which often cost as much as $700 more than cold cathode TVs reports Reuters. Samsung did say that it had shipped 200,000 LED-backlit TVs to retail in the six weeks since the product line launched.

Analysts predict a mass migration to LED backlit TVs over the coming months. Sales of TVs using the technology are expected to reach 32.4 million units in 2015, up from the 2 million estimated to ship this year.

Shim said, "Going forward, the entire market will shift to LED. LED is the best television technology made available so far."

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I still prefer LED Projection TVs
By quiksilvr on 5/18/2009 8:39:52 PM , Rating: 2
They are much cheaper, take less power and last a long time as well. Sure you can't wall mount it, but you can just put a sturdy shelf on the wall and place a Projection TV on that.

I'm all for LED LCD TVs, the more you make the cheaper it gets, but for now LED Projection TVs are the way to go IMO.




RE: I still prefer LED Projection TVs
By satinspiral on 5/18/2009 8:48:57 PM , Rating: 2
Ahh but with these you don't have to worry about children making shadow puppets across the middle of your movie! That alone has got to be worth, what, $3,000? Right? Right?!?


By GreenEnvt on 5/18/2009 9:08:29 PM , Rating: 2
I believe he meant the rear projection style led/lcd tv, not a standalone projector.


By quiksilvr on 5/18/2009 10:35:17 PM , Rating: 2
Sorry I didn't specify. I meant rear projection LED TV.


RE: I still prefer LED Projection TVs
By Doormat on 5/19/2009 1:16:45 AM , Rating: 2
Very true, especially for larger TVs - I wouldn't want to shell out the money for a 61" LCD or plasma, but 61" DLP TVs aren't too expensive (and I'll probably have to buy a new one soon sadly as my 4 year old Sammy's light engine is going).

But for any small TVs (26-42") its worth it to go LCD.


By Schrag4 on 5/19/2009 9:23:59 AM , Rating: 2
Agree whole-heartedly. Our long term plan is to have a 65+ inch rear projection DLP in the basement and a 42 inch LCD on the main floor. Looongggg term. *currenly have 32" standard def and smaller :-(


RE: I still prefer LED Projection TVs
By Spivonious on 5/19/2009 9:26:01 AM , Rating: 2
Geez, 4 years and the TV is wearing out? Remind me not to buy a Samsung.


By quiksilvr on 5/19/2009 2:03:46 PM , Rating: 2
For an light bulb that's pretty damn good. Luckily Samsung makes LED REAR PROJECTION TVs and are available for cheap. The good thing about it is that you can buy it used and not be worried about the bulb since it lasts ~4 times longer than most bulbs in Projection TVs.


By GWD5318 on 5/19/2009 9:38:01 AM , Rating: 3
quote:
my 4 year old Sammy's light engine is going


Actually, getting 4 years out of the light engine is a bit above average. Fortunately, they are very easy to replace once they start giving out and not too expensive, maybe $100-$200. Now that's a lot for a fancy light bulb, but in comparison to a new TV it's a bargain. However, once the engine is replaced, the picture should be as good as new provided that there are no other issues.


By inperfectdarkness on 5/19/2009 9:32:00 AM , Rating: 3
i prefer front projection. 1080p on a 120" screen is just awesomeness. especially when you consider that you can get QUALITY 1080p front-projectors for <3k.


By jimbojimbo on 5/20/2009 2:59:05 PM , Rating: 2
Have you seen the LED LCT TVs yet? The picture quality is amazing. The contract ratios and color separation is far far far superior to any DLP. I'm planning on getting one of the 55" soon.


I'm waiting for oled myself
By nerdye on 5/18/2009 8:42:16 PM , Rating: 2
I already have a 46 inch 1080p 60z lcd of the budget brand (sceptre), I bought this last year and saved money from not buying the best lcd out there (120 hz by sony/samsung/toshiba/sharp/ect). My reasoning was that I would wait and spend the big dollars on an oled screen.

Led backlit lcd hdtv sounds to be a decent improvement over older lcd technologies, but I'm waiting for the real deal.

Oh when will you 50 inch magnificent oled hdtv's grace us with your presence in the market?




RE: I'm waiting for oled myself
By jmurbank on 5/18/2009 10:36:22 PM , Rating: 1
I doubt OLED will come to public. The reason is their life span is shorter than any technology. A Quantum Dot LED (QD-LED) display technology will probably come to public because it is easier to mass produce and has longer life span.

You should have spend your money for a better brand. Both OLED and QD-LED will not come to market soon. Maybe in ten years from now, but your TV should last that long. Since you bought the TV from a brand that makes mediocre products, it will last for a few years. A DLP or LCoS/SXRD/D-ILA technologies are better if you want the best color reproduction and better price VS size ratio.

Personally, I am waiting for a better display technology to actually beat CRT. LCD is a horrible technology. Sure LED improves their quality, but it is still horrible. LCD to me look like a water color painting. Colors are washed out and not crisp and clean. Probably QD-LED will be it. I hope this technology can achieve 50000 hours (about 2 to 4 years) or even better 100000 hours (about 5 to 10 years).


RE: I'm waiting for oled myself
By jhb116 on 5/19/2009 12:17:35 AM , Rating: 2
Not to quibble but 50,000 hrs is just short of 5 years running a TV 24/7 for 365 days a year. Even the typical American family doesn’t watch that much TV. 50K hrs should get you at least 10 years under “normal” watching habits– maybe 15 to 20 depending on how much you watch.


RE: I'm waiting for oled myself
By jhb116 on 5/19/2009 12:20:56 AM , Rating: 2
I'd be dangerous if I could do Math - I meant just shy of 6 years.


By SublimeSimplicity on 5/19/2009 9:46:33 AM , Rating: 5
Are those real hours or compact florescent hours?

According to the CFL package I should be passing those light bulbs down in my will, but in reality I have to change them every year.


RE: I'm waiting for oled myself
By SeeManRun on 5/19/2009 12:20:53 AM , Rating: 3
You did the right thing. I think 120hz tv's look terrible. They look artificially smooth, and when you are watching a Blu-ray at 24hz, only 1 frame for every 5 you see is actual data... The rest are synthesized, and personally I hate the look of it.


RE: I'm waiting for oled myself
By Morphine06 on 5/19/2009 10:04:18 AM , Rating: 2
However, the 120Hz desktop LCD market is quite exciting. I hope they release a 27-30" 120hz 2560x1600 very soon.


Where's the market?
By Aloonatic on 5/19/2009 4:17:37 AM , Rating: 2
I can only speak for what I have seen in the UK as far a HD TVs are concerned, but I'm not really sure where companies feel that there is a market for another "new" type of (no doubt) "revolutionary" TV.

Over here, a lot of LCD TVs (plasmas never seemed to catch on for some reason) were sold for the World cup and European football championships. Also, for some reason, many spent that little bit extra on "full" HD, 1080 TVs too, rather than the cheaper 720 options, even though there was (and still is) very little reason for this purchase decision, but there you go.

These TVs all cost a pretty penny and were mostly bought in the heady, cheap credit fuelled hay day of gross mindless consumerism too when people just didn't think about what they were buying too much because they didn't have to. Those days are gone.

So lots of people have big full HD TVs, that they are probably still paying for on credit, that they still haven't seen the real use for/benefit of, so why on Earth are a lot of people going to shell out again for a new type of HD TV that is apparently better, but most people don't care. Only the other day I was around a relatives (fiancée's sister's) house and the had a nice Samsung HDTV, and satellite PVR but still, the logos for the channel they were watching were half cropped as it was no doubt set to 4:3 still, rather than 16:9. Sure, a lot of people are silly, but they only care about the numbers on the side of the box. unless Samsung can come up with a way of marketing this new type of TV they are going no where.

I understand the argument that he's making about people cutting back going out and what-not, but that I struggle to see that they will be saving that much that they can still save money (as that's why they aren't going out after all) and be able to afford a new TV that's no bigger, has no more lines and little else but "superior image quality " that will still be rubbish as they'll leave it set to the showroom contrast and brightness settings.

It seems much more likely to me that they will see the sense in upgrading to HD satellite/cable/freeview which will have a much lower initial cost with a small easy to swallow increase in monthly payments that they will see the benefits of much more easily, whilst being able to boast to co-workers (if they still have a job) that the new toy they've bought is HD blah blah blah (still 720p tho, I think) and the benefit is clear.




RE: Where's the market?
By Master Kenobi (blog) on 5/19/2009 8:25:02 AM , Rating: 2
Not everyone buys on mindless consumerism mass credit. I myself have a 37" 1080p LCD TV currently and in the 18 months will be in the market for one of these. I like the slim design and the LED backlight.

Granted I plan my large purchases out well in advance.


RE: Where's the market?
By Aloonatic on 5/19/2009 11:23:13 AM , Rating: 2
Well obviously not everyone needed credit, but a lot of people did and that fuelled the adoption of LCD HD TVs on mass. Can a company the size of Samsung (and all their competitors who will surly follow suit) survive on people like yourself and perhaps other DT readers etc who know and can understand the benefits?

Then there's the final deciding factor of course. Will said man who wants a nice new TV, that will cost quite a lot of money, be able to justify it to her who holds the purse strings? :-D


RE: Where's the market?
By wallijonn on 5/19/2009 2:58:28 PM , Rating: 2
quote:
and be able to afford a new TV that's no bigger, has no more lines and little else but "superior image quality " that will still be rubbish as they'll leave it set to the showroom contrast and brightness settings.


From the demo Samsung LED HDTV I saw I say that the set needs to be set up correctly because there wass a green tinge to the whole picture and the contrast blew away detail. One really should buy an HDTV BD or HD-DVD setup disc to get the most out of their TV. Since the percentage of HD/BD players is at about 6% there will have to be a bigger adoption of high definition players to bring out the best from these sets. And chances are that the people who are willing to pay $3500 for these sets are already at the upper tier of equipment.


Laser TV
By jaysan on 5/18/2009 9:50:08 PM , Rating: 2
Laser TV looks like it will provide the ultimate in picture quality. Mitsubishi's LaserVue seems to be the first out of the starting blocks, but I expect others, including even Chinese vendors, to come onto the market before too long.




RE: Laser TV
By SublimeSimplicity on 5/19/2009 9:28:30 AM , Rating: 2
I haven't seen one yet, but I have high hopes for the technology.

With 1080p DLPs getting so cheap, I'm surprised no one has introduced a 3-chip rear projection DLP yet. At the 60" size, I'd bet they'd still have a price advantage over an LED LCD and the picture quality should be superior.


RE: Laser TV
By Chernobyl68 on 5/19/2009 12:19:16 PM , Rating: 2
I've seen one at RC Willey's, a 65" laservue. they're very nice but for $7000 it was too much for my budget.

I really can't see the adoption of the technology at that price. for that much money they will be looking for bigger and more high end sets.

I also had high hopes for the technology but there are drawbacks - they may be thinner but they're heavier - the 65" laservue is about twice the weight of my 65" mitsubishi diamond DLP (75 vs. nearly 150 lbs.)


LED backlit? Hmm...
By ax on 5/19/2009 11:04:58 AM , Rating: 2
I’m looking for LCD TV for a living room and I liked these new LED TV (how Samsung calls them as opposed to LCD TV’s). They look good and thin profile is a plus. They are kind of expensive though.

Then I read a little about them and other available TV’s. I was surprised that they are not really a LED backlit TV’s as they are marketed (that was A950 which is discontinued and seems to have no replacement). These new Samsungs I would call LED sidelit TV’s. What Samsung did, they put rows of LEDS on all 4 edges of the screen and somehow distributed light. Why they did that? To make it thinner and save energy. So, it sounds good right… but the problem is that because of it can not dim locally and has uniformity problems (I read about this first and yesterday I spend more than an hour at local BB and it is visible, especially darker corners).

Disappointed by these new LED TV’s I think that B750 is better choice. Less expensive and better features.

Also, why Samsung does not make any matte screens? I understand that glossy screen is batter in some/many cases but I would expect at least few models with matte panel. I really like Samsung TV’s but this may be a show stopper if someone needs a TV for living room with many windows and skylights.

Said that, I'm not really sure if these new TV's are going to make that much good for their sales.




RE: LED backlit? Hmm...
By OccamsAftershave on 5/20/2009 10:18:04 AM , Rating: 2
Samsung's newest ultra-thin 9000 model is truly LED backlit, not side-lit.
Squeezing in the rear LED's while keeping it ultra-thin meant there little room for electronics. So the set has a separate box for all the connections and processing, which wirelessly sends the video to the screen's wifi receiver. The screen only needs a power connector. "Ehhhxcellent" /Mr. Burns.


Video playback too!
By probedb on 5/19/2009 9:26:20 AM , Rating: 2
I was looking at their new LCD TVs and some of them also have USB ports and can playback MKVs, AVIs etc, they also have an ethernet port.

Sound pretty nifty to me if they have good support :)

I'll wait a year and see where TVs are...not replacing my plasma yet.




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