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After years of poking fun at Windows with "Get a Mac" ads, Apple is on the receiving end of competitor assaults

It’s no secret that Apple executives have grown tired of Samsung’s commercials that either 1) poke fun at its overly enthusiastic fan base or 2) harp on the features that Apple products are missing in comparison to its own Galaxy smartphones and tablets.
 
In continuing its trend of pointing out features that the iPad lacks, Samsung has released two new commercials that attempt to dull the luster of Apple’s best-selling tablet. The first commercial is a continuation of previous efforts that have mocked the iPad’s inability to run apps side-by-side on the display.
 
While previous commercials from Samsung (and Microsoft) pointed out the benefits of split-screen multitasking in a business setting, this latest commercial goes for a lighter, kid-friendly tone:

 
In the commercial, a dad (who wants to follow real-time updates in a sports app) finds it difficult to share an iPad with his baby (who just wants to watch the movie “Rio”). However, after switching over to a Galaxy Tab S, both the baby and dad are happy thanks to split-screen multitasking.
 
The second commercial touts the superior contrast ratio of the Super AMOLED display (2560 x 1600) found on the recently released Galaxy Tab S:

 
Samsung’s newest Galaxy S tablets (available in both 8.4” and 10.5” form-factors) feature higher resolution displays while at the same time being lighter and thinner than their iPad counterparts. Samsung, however, is able to achieve lighter designs through the use of a plastic body, whereas Apple’s iPad Air and iPad mini with Retina Display both use aluminum shells.
 
Apple’s next generation iPad Air and iPad mini with Retina Display are likely to launch this fall and will reportedly support split-screen multitasking. 

Sources: Samsung via YouTube [1], [2]





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