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The company is confident about its Galaxy Note, though

Samsung isn't too proud to admit when it's not measuring up to the competition. At this year’s Mobile World Congress (MWC), Samsung touted its new Galaxy Note, but mentioned that the company isn't exactly thriving in the tablet arena.

MWC is the world's largest mobile exhibition in the industry. It features top tech executives as well as mobile operators, device manufacturers, vendors and technology providers. Tech companies are mainly there to show off their latest and greatest products, but Samsung injected a dose of honesty into its presentation.

"Honestly, we're not doing very well in the tablet market," said Hank Yoon, product strategy executive for Samsung.

Samsung has struggled trying to catch up with Apple's ever-popular iPad, which originally released back in April 2010. The iPad 2 followed in March 2011, and the iPad 3 will be introduced next Wednesday at an event in San Francisco, California.

Samsung Galaxy Note 10.1

But competition with Apple hasn't been Samsung's only problem. Being attacked by Apple with lawsuits is a whole different situation that started last April and continues today. Apple originally sued Samsung for patent infringement regarding devices like the Galaxy S 4G, pic 4G, Nexus smartphones and the Galaxy Tab 10.1. Apple managed to successfully ban the Galaxy Tab 10.1 in both Australia and Germany, but Samsung pulled a few punches of its own and lifted the ban in Australia last December.

In addition to the Apple-related problems, Samsung is trailing behind tablets like Amazon's Kindle Fire, which is categorized in the "more affordable" tablet realm. The Kindle Fire launched last November and quickly became a hot holiday gift item.

Some believe Samsung's overall production and sales strategies regarding its tablets were all wrong as well. CNET called it a "shotgun approach," where Samsung initially introduced a 7-inch version of the Galaxy Tab, then moved up to the 10.1-inch, and continued making all the sizes in between after that just to experiment with what customers like.

But Samsung's MWC presentation wasn't all doom and gloom. The company was happy to talk about its new Galaxy Note, which is a 5-inch smartphone that also acts as a tablet with a stylus called the S-Pen. In fact, Samsung expects to ship 10 million 5-inch Galaxy Notes. In addition, a 10-inch Galaxy Note is expected to replace the current 10.1-inch Galaxy Tab.

Source: CNET

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Litigation FTW
By JasonMick on 2/29/2012 10:46:26 AM , Rating: 3
It's important not to understate the anti-competitive effects of Apple's litigation.

Samsung tablets were at least temporarily banned in Australia and Germany, and launches in other regions were reportedly delayed to address UI patent concerns.

Given that Samsung's approach relies heavily on international sales first, with the U.S. as an afterthought (see: Galaxy S2), this likely had a huge sales effect.

Apple has a monopoly in the modern tablet space.

Thus if I were an antitrust regulator I'd be very wary of Apple's litigious efforts and unwillingness to license IP. Might actually be fine worthy.

It would be sort of like if GM somehow combined multiple pieces of prior art with a few new gimmicks into a new type of engine that was 10x more efficient that any other car's and then it gained a 90 percent market share, and then proceeded to sue (with the gov't blessing) anyone who tried to make a similar engine/vehicle.

RE: Litigation FTW
By quiksilvr on 2/29/2012 11:34:48 AM , Rating: 2
Apple is quite worried about Samsung. It alone nearly matches iPhone in sales, and that doesn't take into account all of the other Android phone makers (Motorola, HTC, etc).

In my opinion, Asus tablets are better. And I also believe Asus doesn't want to dominate the market. They don't want too much attention on themselves and just quietly expand their tablet market at a nice, steady pace.

RE: Litigation FTW
By mackx on 2/29/2012 1:32:46 PM , Rating: 2
it's not really a case that the US is an afterthought, it's that the US carriers fuck things up by demanding their own versions of phones. here in the UK, the SGS2 came out as samsung intended so obviously it's easier and quicker to get the phone out.

in the US they have to redesign the damn things if they want a bigger screen etc so of course it will take more work to get the phones out.

RE: Litigation FTW
By kmmatney on 2/29/12, Rating: 0
RE: Litigation FTW
By someguy123 on 2/29/2012 3:44:12 PM , Rating: 3
I find it odd that the courts allowed this type of behavior to continue, even though they have a virtual monopoly on the tablet market. Microsoft was a huge troll in its day but if it tried these types of tactics now in the software market it'd more likely lead to an antitrust suit against microsoft than a delay or outright ban of the offending party. For some reason people still assume Apple is the underdog, even though they're company value is one of the largest on earth and their revenue stream higher than microsoft at this point.

RE: Litigation FTW
By TakinYourPoints on 3/1/2012 2:27:18 AM , Rating: 2
Apple's litigation is silly mainly because they have no competition in the tablet market either way. To think that the current split between iOS and Android tablet sales exists even a little bit because of litigation is silly.

The lead that the iPad has in terms of app ecosystem and developer support, raw performance and hardware speed (most people don't know hardware specs or benchmarks but they do know when the interface or an app is smooth), and global mindshare (Amazon is the only legit competitor in this regard, and they are only selling a crippled device right now) are all huge hurdles for any competitor to get over, and this is even before talking about litigation over Samsung's designs.

This is about as massive as the gulf between Windows and desktop Linux. A few people will get the Linux desktop for whatever reason, but the leader in terms of performance, applications, developers, and centralized support is still Windows. The same parallel applies to the iPad and Honeycomb/ICS tablets.

So when will Apple....
By jonmcc33 on 2/29/2012 7:18:51 PM , Rating: 2
...admit to gaming market failure? The tablet market is not that big. I won't even consider one as they are all merely smart phone interfaces on a bigger screen. Will most likely get an ultrabook to replace my desktop.

RE: So when will Apple....
By kmmatney on 3/1/2012 1:15:29 AM , Rating: 2
Gaming market failure? You mean the crapload of games they sell through the App store? Angry Birds has even been a hot seller (at $5) on the Mac App store. Wish I could fail that well.

By TakinYourPoints on 3/1/2012 2:35:38 AM , Rating: 2
What is there to admit? Almost 60 million iPads have been sold in two years and it'll cross 100 million this year. Games are huge on the iPad. Forget casual games, Epic and id have made tens of millions on the platform. One of the best PC games from last year, Frozen Synapse, is going on the iPad. Tons of money to be made.

RE: So when will Apple....
By vision33r on 3/1/2012 5:50:57 PM , Rating: 2
Sony's giving themselves a pat on the back for moving just 1.2mil Sony Vita while Apple moves on average 4 million iPads a month.

The top app sellers are games.

Tried it, wasn't impressed
By aegisofrime on 2/29/2012 10:37:45 AM , Rating: 3
I use a Galaxy S2 myself, but I found Samsung's tablets pretty weak. The sheer amounts of tablets they have probably caused some consumer confusion. Better to have just two: a 10 inch one and a 7 inch one.

Secondly, they need to work on the smoothness of the UI. Swiping between screens I noticed some jerkiness. This was absent on the ASUS Transformer (the first one even!) which was buttery smooth. It's not going to make a good impression on a prospective customer, especially when compared to the iPad.

Lastly, I was disappointed that their latest Galaxy Tab, the 7.7inch one came with Honeycomb. I think they would have preloaded it with Ice Cream Sandwich by now.

RE: Tried it, wasn't impressed
By Belard on 2/29/2012 10:50:00 PM , Rating: 2
Also... the general GPU performance and other areas are weaker than the 1year old iPad2, yet it sells for the same price.

Samsung and the others are NOT able to compete with Apple with a total eco-system package.

Apple ipad : Apple makes and design the hardware, the OS and operates the APP store.

Samsung: Samsung makes and designs the hardware. Google makes the OS and runs the App store.

By TakinYourPoints on 3/1/2012 2:30:48 AM , Rating: 2
Right. The Tegra 3 is barely competitive with the year old iPad 2 in most respects and falls far behind in GPU performance, and the iPad 3 is right around the corner. NVIDIA needs to step it up. Google taking the reigns of the software ecosystem would also help, but this goes against the "open" environment (which is hostile to both developers and consumers) that they want to foster.

non-mobile but wifi
By DrApop on 2/29/2012 11:04:45 AM , Rating: 3
At this time and for the foreseeable future I will not even consider a tablet linked to a mobile account (verizon, ATT, etc). It is the biggest waste of money I have ever seen. A tablet is designed for use with, video, and some even well as other standard things. With very small data limits being set by the mobile companies, why would I ever want to consider being linked to them. I an happy with my wifi.

Personally, I don't NEED to be tied to the entire world and internet every time I walk about my front door. Heck, I rarely even carry my cell phone anymore

RE: non-mobile but wifi
By abhaxus on 2/29/2012 3:14:15 PM , Rating: 2
From the last line of your post it's obvious you are far from the typical consumer, so you aren't really someone they are marketing towards. I do agree with you, the carriers are charging too much for tablets and giving you too little data. It makes no sense to pay for a tablet on contract, with a data connection that can't be shared, when you can get a tablet off contract and a mobile hotspot/mifi that connects to anything you want on the go, at the same price per month.

I recently got an Evo View, and despite being a little slow on the processing side (if only HTC would release the kernel source), it is very convenient to be able to connect to the internet whenever I want without other devices. That said, I consider it a luxury that I could do without if I couldn't justify the 20 bucks a month.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer

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