Flash, for better or worse, is a big
part of the web experience in the desktop and notebook market. Adobe
Flash has an estimated 98 percent penetration in the PC market and
websites use Flash for everything from ads to video to games. Some
websites, like Nike.com, are built
almost entirely around Flash.
Adobe is fighting to extend its reach
into the mobile market thanks to Flash
Mobile 10.1. Flash Mobile 10.1 will be made available for all
major mobile platforms except for Apple's iPhone OS. Apple has been
notoriously apprehensive of Flash and Steve Jobs has continually
stated that Flash is a CPU
hog and crashed Mac computers.
With mobile devices like smartphones
exploding in sales and becoming an increasingly important part of our
lives, Adobe is sensitive to anything that could possibly threaten
its position in this marketplace. Today, we're beginning to learn
just how afraid Adobe is of Apple's insistence that websites push
Flash to the side and instead embrace HTML5.
According
to BusinessWeek, an SEC
filing by Adobe today explains that Apple's clout and the
prevalence of its popular devices like the iPhone, iPod touch, and
iPad directly threaten its business.
“To the extent new releases of
operating systems or other third-party products, platforms or
devices, such as the Apple iPhone or iPad, make it more difficult for
our products to perform, and our customers are persuaded to use
alternative technologies, our business could be harmed,” said Adobe
in the filing.
Adobe goes on to add, “ Additionally,
HTML5 specifies scripting application programming interfaces which if
broadly implemented in browsers could compete with Adobe Flash.
Companies, such as Google, Sun, Apple and Microsoft, may introduce
competing software offerings for free or open source vendors may
introduce competitive products.”
Since Apple refuses to support Adobe
Flash on its iPhone OS-based devices, many websites have decided to
make HTML5 versions of their sites that are viewable to users of
iPhones and iPads. Brightcove has already
released HTML5 tools which are used on sites like the New York
Times, and TIME. YouTube is already previewing an HTML5
version of its website that works properly on Flash-less devices
like the iPad.
In addition, Apple even has the
advertising market covered -- Flash is a staple of online advertising
-- with iAd. Steve Jobs demonstrated
iAd for the iPhone OS 4.0 platform yesterday -- his demo included
ads complete with video, games, and other interactive content. Jobs
also made a point to mention that iAd
was completely done in HTML5 (Jobs' comment is at the 50:37
mark).