A report from last week said that Microsoft will be cutting
$50 off the price of the Xbox 360 sometime in August. New evidence is now
surfacing that lends credence to the expectations for a price drop.
Found on gaming forum website Cheap
Ass Gamer are supposed images from upcoming circulars from retailers
Wal-Mart and Toys “R” Us, both of which clearly display the Xbox 360 Premium
console at $349 beginning around August 12.
The Wal-Mart ad has above its new price a “rollback” logo, highlighting
the reduction, while the Toys “R” Us flyer clearly points out the difference
with a “$50 Price Break” message. Both of the retail circulars advertise the
new, lower-priced Xbox 360 alongside Madden NFL 08 – one of the top selling
game franchises in the U.S.
In response to the initial report of a price drop, a
Microsoft representative gave the expected company line, saying, "We have
no announcements to make on pricing at this time. While price matters, content
is king. And no other system is offering all the games people want to play this
holiday at a better price than Xbox 360."
Expectations of an Xbox 360 price cut came shortly after
Sony lowered the price of its 60GB PlayStation 3 by $100 to $499. One
analyst forecasted that Microsoft would announce at E3 that the $299 Core
system would drop to $249, the $399 Premium down to $349, and the $479 Elite to
$399. Although Microsoft showed no movement on pricing at its E3 conference,
industry onlookers continue to expect that a price drop to happen before the