Wal-Mart's ad on the new Xbox 360 "rollback" price  (Source: Cheap Ass Gamer)

Toys "R" Us showing a $50 price break on the Xbox 360  (Source: Cheap Ass Gamer)
Wal-Mart, Toys "R" Us ads point to $50 price cut on Xbox 360

A report from last week said that Microsoft will be cutting $50 off the price of the Xbox 360 sometime in August. New evidence is now surfacing that lends credence to the expectations for a price drop.

Found on gaming forum website Cheap Ass Gamer are supposed images from upcoming circulars from retailers Wal-Mart and Toys “R” Us, both of which clearly display the Xbox 360 Premium console at $349 beginning around August 12.

The Wal-Mart ad has above its new price a “rollback” logo, highlighting the reduction, while the Toys “R” Us flyer clearly points out the difference with a “$50 Price Break” message. Both of the retail circulars advertise the new, lower-priced Xbox 360 alongside Madden NFL 08 – one of the top selling game franchises in the U.S.

In response to the initial report of a price drop, a Microsoft representative gave the expected company line, saying, "We have no announcements to make on pricing at this time. While price matters, content is king. And no other system is offering all the games people want to play this holiday at a better price than Xbox 360."

Expectations of an Xbox 360 price cut came shortly after Sony lowered the price of its 60GB PlayStation 3 by $100 to $499. One analyst forecasted that Microsoft would announce at E3 that the $299 Core system would drop to $249, the $399 Premium down to $349, and the $479 Elite to $399. Although Microsoft showed no movement on pricing at its E3 conference, industry onlookers continue to expect that a price drop to happen before the holiday season.

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