A week ago, we caught wind of Microsoft’s plan to include Vista Upgrade
Coupons with new PCs sold between October 26 and March 15, 2007. Microsoft
and its partners’ aim with this plan are to promote PC sales over the holiday
season even with a new operating system looming on the horizon. But research
firm Gartner believes that the upgrade coupons will do little to help sales.
One such reason to doubt the effectiveness of the
upgrade coupons is that it isn’t free – most buyers will still have to pay to
get Vista. It’s currently expected that only new PCs with Windows XP
Professional, XP Professional x64 Edition and Tablet PC Edition get free upgrades.
Most mainstream, consumer-level PCs are sold with Windows XP Home.
The cost to upgrade to Vista Home Basic is $49, and to
Vista Home Premium is $79. Potential buyers could save themselves the upgrade
fee simply by waiting a few months. Gartner also believes that most
consumers will not be able to upgrade their PCs themselves and will have to pay
a retailer or a reseller to do it for them, further upping the costs.
Click here
to read the Gartner blog post posted by Annette Jump, Principal Research
Analyst, where she explains why Windows Vista Upgrade Coupons are unlikely to
boost holiday PC sales.