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Apple has its sights set on conquering a new market

DailyTech earlier this year offered information from a definitive source which indicated that Apple Inc. (AAPL) was eyeing a move into the LCD television business.  At the time we had talked to an ex-Apple executive who had boasted of the potential of the device.  They pointed to a late 2011 launch, but added that a 2012 launch could be in order given (in so many words) Apple's desire to make things sleek and "perfect".

Well a 2011 launch clearly isn't in the cards, but several sources including Bloomberg and    Piper Jaffray Cos. analyst Gene Munster, have confirmed our source's statements and indicated the LCD TV is still in Apple's product pipeline.

Clues to the pending launch can be found in Walter Isaacson's biography of late Apple CEO and co-founder Steven P. Jobs.  Published by CBS Corp. (CBS), the book recounts an interview in which Mr. Jobs described cracking the problem of how to synchronize content from Apple devices (iPods, Macs, iPhones, iPads) with the TV.  Mr. Jobs stated, "It will have the simplest user interface you could imagine."

Bloomberg adds to the picture, informing that while a source indicates that the TV may never be released, Apple seems to be leaning in that direction, with several sources indicating that iTunes creator Jeff Robbin has been tasked with leading the new TV effort.  Mr. Robbin is an accomplished Apple engineer who helped design the company's hit iPod MP3 player, as well iTunes.

Gene Munster claims that Mr. Robbin's team is cooking up a prototype of the LCD set and could release the set sometime in 2012 or 2013.  He says the release window largely boils down to what kind of LCD unit supply and manufacturing contracts Apple can obtain.  Apple is notorious for driving industry-leading profit margins by ruthless negotiations when it comes to supply and manufacturing contracts.

Apple currently only manufacturers "Apple TV", a settop box that runs a cut down build of iOS and can run iTunes, YouTube, Netflix, and a handful of other services.  The late Mr. Jobs labeled Apple TV "a hobby".  Sales of the device have been low compared to Apple's other product lines.

The new device would reportedly be a full LCD TV unit, with connected entertainment features baked into it.  Presumably driven by iOS, it would wirelessly sync content with other Apple devices, and could even offer rudimentary console gaming, on par with the iPad.

In that regard, Apple will look to follow in the footsteps of Google Inc. (GOOG).  Google has partnered with companies like Sony Corp. (TYO:6758) to release television sets with internet-connected features.  However, the lack of third party apps has stunted the platform and caused a poor reception.  Google has learned from this mistake and is looking to roll out Android 3.1 Honeycomb to sets, adding third party app compatibility.  Apple will likely follow a similar approach, offering "iTV" apps from its App Store. 

The TV project presents both a challenge and an opportunity for Apple, with respect to its smart phone arch-nemesis Samsung Electronics Comp., Ltd. (SEO 005930).  On the one hand, the companies' deterioriating relationship presents a supply problem as Samsung is one of the largest suppliers of large LCD screens.  On the other hand, by releasing its only branded televisions, Apple would strike a blow at one of its rival's core businesses, much as Samsung struck Apple's smartphone business recently surpassing it in sales.

Source: Bloomberg

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In before anti-Apple banter is spewed
By aharris02 on 10/25/2011 4:32:23 PM , Rating: 2
Whether you like iTunes or not, what it accomplished for online music was necessary and perfectly-timed. Hopefully this will do something to shake up the video industry too.

RE: In before anti-Apple banter is spewed
By kleinma on 10/25/2011 4:41:10 PM , Rating: 5
I don't hate Apple, but at this point, music subscription services make a whole lot more sense than buying songs at $1+ a pop. I see this "TV" as nothing more than what we already have now, with iOS running it, and costing 2x the price of what something not running iOS would cost.

TVs should not come with all this crap in them. They should be what PC LCDs are, monitors. Nothing more, nothing less. Whatever you want to view on the monitor should come from another device, like a set top box, apple TV, HTPC, etc.. Otherwise its just going to be another reason to force you to feel like your TV is outdated shortly after your purchase.

By Mitch101 on 10/25/2011 4:55:27 PM , Rating: 3
There will be an alternative in November

XBOX 360 with Kinect, change channels with your voice
Verizon has 26 LIVE channels on deck, including MTV, Spike, Food Network
Comcast access to their On-Demand service.
HBO GO, Bravo, Cinema Now, Crackle, Daily Motion, EPIX, ESPN, Hulu Plus, MSNBC, Netflix, TMZ, Syfy, Manga, Vevo Youtube.

RE: In before anti-Apple banter is spewed
By The Insolent One on 10/25/2011 5:00:37 PM , Rating: 2
It wouldn't be too much of a stretch for Apple to use the AppleTV as a full blown gaming console.

iOS developers are already creating games, and with iOS going on a TV, Apple could do an end-run around Sony and Nintendo.

Apple is smart enough to target rabid, fiercely loyal consumers (MY music represents who I am ---> iTunes). They know gamers are even more spendy and once gamers start with a franchise, there's no stopping the profit train.

RE: In before anti-Apple banter is spewed
By TakinYourPoints on 10/26/2011 6:14:11 AM , Rating: 2
Yup, really good example of what devs have just started doing with it:

Personally, I'm not interested in an Apple LCD since I prefer plasmas and love my Pioneer Elite Kuro. Still waiting on an updated AppleTV with an A5 or A6 before I make the jump into that area. Until then I'm happy using my PS3 or XBox for Netflix/Hulu/streaming over the network.

By DJ Brandon on 10/27/2011 11:05:49 PM , Rating: 2
Why do you prefer Plasmas? I have heard they are better but never really looked into it.

RE: In before anti-Apple banter is spewed
By xprojected on 10/25/2011 5:14:45 PM , Rating: 2
You're forgetting who the target audience is. They want to plug in the TV, turn it on, and watch.. nothing more. Okay, they'll want to have some kind of net connection, but, seeing how eager consumers are to upgrade TVs, all-in-one/"smart" TVs are the wave of the future.

RE: In before anti-Apple banter is spewed
By aharris02 on 10/25/2011 5:57:01 PM , Rating: 2
I didn't have cable for years. Was strictly Hulu, Netflix, Redbox, or bust.

Now that I've graduated and the girlfriend wants to actually have Comcrap digital cable, I realize how far behind the times the cable delivery system for TV actually is.

Why cable and content need a industry disruption that Apple can provide: Navigating an interface that screams "I know I'm not user friendly, and quite frankly I don't give a shit." Content providers demanding $300M for their libraries (OKAY Starz, let's not forget that your own brand still sucks). All the freaking bloat channels. Twelve commercials between segments. Really? Twelve? Not to mention the pharma ads...

What we need to get us past where the industry currently is, as you eluded, is having a TV that can actually deliver non-bloated content via an easy-to-use UI.

Think back to when the iPod first came out: it arguably had the most user-friendly interface of mp3 players at the time, but what really launched it was that iTunes became the digital music delivery system that people had been clamoring for and studios refused to deliver (sell songs, not albums).

If Apple can repeat that same industry disruption with TV and movies, I'm convinced that consumers will benefit.

RE: In before anti-Apple banter is spewed
By Reclaimer77 on 10/25/2011 6:29:13 PM , Rating: 2
Uhh that product is already out. It's called Google TV, and it's fantastic. Forget what you've heard. I set one up today for a nice couple and it's just an AMAZING solution. I'm totally buying one ASAP I was so impressed.

RE: In before anti-Apple banter is spewed
By aharris02 on 10/25/2011 6:37:04 PM , Rating: 2
My experiences with Google TV have been underwhelming, but it has been a while since I've looked at it. Has it had major updates in the past two years?

RE: In before anti-Apple banter is spewed
By Reclaimer77 on 10/25/2011 8:22:47 PM , Rating: 2
Major updates, yes.

By Fritzr on 10/25/2011 11:26:08 PM , Rating: 3
Google is not the only IP-TV out there. From the sound of this Apple is planning to do what they did with the iPod, iPhone & iPad and Microsoft did with Windows. Be the first to "Invent" an existing technology and take over the market segment.

That part is easy, the first one to do it right (and in the case of Windows offer compatibility with pre-existing systems) grabs the market share.

The second part is difficult...maintaining that advantage. iOS vs everyone else is working on that part of the problem now. iPod is coasting along, using iOS & brand recognition for now.

Microsoft's release of new editions of Windows is their approach to the problem of making sure the competition doesn't start gaining market share year over year.

If Apple does it right, they have a good chance of making this work. Right now we have component based IPTV where the customer buys the components & assembles the set at home. There are also feature-TVs with built in browsers and limited app support, but no generic OS.

There is a place for an integrated Smart-TV with a full blown OS, app store, TC/IP channels and cable/satellite/broadcast compatibility, that an ordinary person can:
Purchase at Best Buy
Take home
Plug it into the wall
Plug in the cable & internet modem cables
...and be relaxing on the couch after 30 minutes or less of installation & setup time.

Today you need to worry about whether the pieces are compatible. An All-In-One TV set eliminates that question just as the original All-In-One 'sets' replaced the tuner+amplifier+battery+speaker radio set and the radio set+video monitor TVs. (actually the component TVs never made it to market, All-In-One was there from the beginning for the TV set, the component TVs are a modern "improvement")

RE: In before anti-Apple banter is spewed
By MrBlastman on 10/26/2011 12:34:39 PM , Rating: 2
It doesn't eliminate the need to pay for cable though, eh? If it did (and didn't require a android/iphone to change channels) I might be all over it. It looks neat to say the least.

I'm trying to figure out how to get rid of cable entirely and still be able to watch the very few channels I watch, most importantly being CNBC, followed by PBS, Discovery and History. BBC would be really nice as well and that's about it. It's a shame Syfy went to poop.

RE: In before anti-Apple banter is spewed
By Reclaimer77 on 10/26/2011 1:51:29 PM , Rating: 1
(and didn't require a android/iphone to change channels)

The Logitech Revue comes with an almost full sized wireless keyboard with touch pad. The Sony Internet Google TV, the one I worked with yesterday, comes with a cool mini-keyboard controller with mini thumb-pad. You don't need a phone, the fact that you CAN use a phone and it runs/supports Android apps is a plus. I also like the fact that it comes with IR blasters AND supports Bluetooth.

As far as channels, I'll try and find a list. But it has a full browser so any network streams can be accessed just like you would on a pc. Google TV doesn't really try and replace your cable/satellite box. But it works nicely WITH it. You can have a website or something up with a picture-in-picture box so you can watch cable/satellite at the same time.

Lol listen to me, sounds like I'm advertising for them or something. But I think it's just a solid product that bridges the gap between TV and Internet content better than I've seen done to date.

RE: In before anti-Apple banter is spewed
By mellomonk on 10/26/2011 6:09:16 PM , Rating: 2
In almost every review written on Google TV setups, the tone goes negative the second they un-pack those keyboard remotes. Can you say "you're doing it wrong". The reviews only went downhill from there as they got into the interface. Ugh.

I am glad you enjoyed the product, but please understand that you are in a tiny tiny minority. Easily one of the worst consumer electronics products in the last decade.

BTW Before being questioned, I spent a trying three days with the Logitech unit. Interesting idea executed very poorly.

By Reclaimer77 on 10/26/2011 6:19:13 PM , Rating: 2
Every review was before the latest updates and Honeycomb, when the product we new and unpolished. What are people saying now?

" The early reviews had been bad, terrible in fact, and so I powered it up expecting a digital disaster.

Instead, I found a remarkably workable hardware/software combination that did everything that was promised.

Set up was a breeze, the shift from cable to web simple, and the device's ability to shift from various sources seamless.

Easily one of the worst consumer electronics products in the last decade.

Bullshit. Apple TV is :P

RE: In before anti-Apple banter is spewed
By TheDoc9 on 10/26/2011 11:28:38 AM , Rating: 2
I agree with this. Target the right size set and features to college kids and this will sell like hotcakes. Internet streaming, easy access and hookup. Sure it's already available through other devices but having it in one sleek, easy to use device will be a big hit.

Just think of how great it will be to never have to help your family members set up their home theater again! TV manufactures should be shaking in their boots right now, and as for cable tv that's a sinking ship.

RE: In before anti-Apple banter is spewed
By Cheesew1z69 on 10/26/2011 1:11:46 PM , Rating: 2
TV manufactures should be shaking in their boots right now
And why is this? Because it's Apple? I am sure none of them are even thinking about Apple and the very little waves they may make with a TV.

RE: In before anti-Apple banter is spewed
By mellomonk on 10/26/2011 5:58:57 PM , Rating: 2
It is not about channels or content, it is about the INTERFACE. I read a good deal of industry trade pubs and the TV industry has been fearing Apple's entrance into TVs for years. It isn't totally about sales, Apple's sales would be primarily in the high end. But rather that they might come up with an interface that will instantly make their menus and the like obsolete. They would have to rethink and redesign their dated confusing controls all the while running the minefield of patents that Apple would surely be granted. I own two modern TVs (Samsung, Sharp) and a projector (Epson). Setting them up, calibrating, ect is a total geekfest. I set my mother up with a small home theater setup. Every time she plays a blu-ray, I receive a phone call to help her get back to the Cable or similar. In short they should be afraind, very afraid.

By aharris02 on 10/27/2011 12:04:24 AM , Rating: 2
I think a good way to sum it up is that when Apple enters a market, they have a keen ability to raise the expectations of the consumers of that market.

TV manufacturers and cable providers fear this because they've been getting away with serving consumers who have sub-par expectations for so long that they probably don't know how to compete with cutting edge, or anything within the ballpark of it.

By Reclaimer77 on 10/26/2011 6:20:50 PM , Rating: 1
Target the right size set and features to college kids and this will sell like hotcakes.

What college kids YOU know that go around buying $5,000 TV's?

RE: In before anti-Apple banter is spewed
By Reclaimer77 on 10/25/2011 6:19:31 PM , Rating: 5
Yeah that's all I want is Apple's vision of the "perfect TV". No HBO or Playboy, because Jobs hated porn lol. No support for HDMI or other connectors, because Firewire and Thunderbolt will be the only ones they care about. Cleaning the screen will void the warranty (you have to send it in to Apple for a cleaning). Absolutely NO third party universal remote support. Sorry Harmony users, you'll have to buy Apple's "perfect" $600 one. Etc etc etc

No thank you!

RE: In before anti-Apple banter is spewed
By NicodemusMM on 10/25/2011 6:27:37 PM , Rating: 2
If it should happen to break? Well... you're watching it wrong.

RE: In before anti-Apple banter is spewed
By aharris02 on 10/25/2011 6:35:49 PM , Rating: 5
Sorry, but that won't cut it.

If it breaks, you need to rearrange your living room, change your curtains, replace your center console, recalibrate the magnet on your center speaker, switch your wireless security encryption back to WPA, and call AppleCare.

Oh, you did all that and the problem still exists? Ok, yeah you're definitely watching it wrong.

By Mitch101 on 10/25/2011 8:14:51 PM , Rating: 2
Silly person you can only watch Apple TV in your Minds Eye.

By Dug on 10/26/2011 1:39:03 PM , Rating: 2
I can stream that from my iPad 2 to my Apple TV right now!

Apple TV has HDMI

My harmony remote controlls my Apple TV just fine.

Might want to get your facts straight.

By NellyFromMA on 10/26/2011 4:00:51 PM , Rating: 2
What's necessary for online music, as well as all music and to a degree, just about all content in general these days, is for the quality to go up so that the consumers actually feel like they get a deal on it.

Just because Apple made it easy for rich parents to buy spoiled children more Britney Spears and Bieber hardly helped the industry. And any help that it did do for the industry certainly didn't pass down to consumers.

Now we have songs made for the sole purpose of being a catch ringtone. Really?

It hasn't been an improvement by quality standards, maybe quanitity. Sad, actually IMO.

I'm interested in what Appel with come out with...
By JackBurton on 10/25/2011 5:55:03 PM , Rating: 2
If Apple REALLY wants to turn some heads and make a REAL impact in the TV market, they better come out with a TV that outperforms Sharp's new Elite LCD. If they can outperform the Elite, they will have my attention.

By aharris02 on 10/25/2011 6:21:21 PM , Rating: 3
Eh, I doubt Apple's focus will be on specs. Don't forget they're all about software meets hardware, and their hardware standards consist of "are the specs good enough for the general population?", and "can our production-runs be solid?"

I'd expect their head-turning to come in the form of a UI that manages cable-box-functionality better, similar to what the 360 is close to launching.

By retrospooty on 10/25/2011 6:44:30 PM , Rating: 5
1. Apple doesnt make LCD's, they buy them and put on thier own bezel.
2. The 30 inch LCD 2560x1600 was out on other brands as well at the same time. The LCD vendor released the LCD and several makers picked it up, Apple was one of them.

By retrospooty on 10/25/2011 7:47:23 PM , Rating: 2
an lcd is a panel apple just bought the panel and put it in the bezel. the only thing apple made was the plastic and the logo just like all other makers. apple was no different that was my only point and it wasn't years alone on the market. dell came out with it right after and it was the exact same lcd panel from the exact same lcd manufacturer.

don't get me wrong it was a great lcd but the post above made it sound like apple is some kind of an lcd innovative powerhouse... all they did is the same as everyone does they bought an lcd panel and branded it

By retrospooty on 10/25/2011 7:58:55 PM , Rating: 2
OK, sorry, I was off on the time... I thought it was right on top of each other. it was 1 1/2 years Apple had it alone on the market...

Anyhow, my point is Apple never made an LCD . Just like Dell, Viewsonic, or most other manufacturers, all they did was buy the LCD and mount it in pretty plastic.

By JackBurton on 10/26/2011 7:56:03 AM , Rating: 2
I love how accurate information here is rated down while your BS is rated up.

Apple DID make their LCDs. Manufacturing an LCD isn't as simple as slapping someone else's panel in an LCD bezel and calling it a day. So instead of making up some BS, try reading a little about the subject you are commenting on.

Taken from your own link:

Neither Dell nor Apple would specify the origin of the panel used in each monitor, but various reports have surmised that the panels are the same--a charge levied by Anandtech in a 2005 comparison of the two companies' 20-inch panels. However, even if the panels are identical, equal performance isn't a guarantee; the way the panel is engineered makes a significant difference.

So yeah, they make their own LCDs. If you need even more evidence, look at the results of YOUR OWN LINK. Apple's Cinema Display beat out Dell's 30" display even after being on the market for almost 2 years earlier. If all Dell did was slap Apple's panel in their own bezel, the two LCDs would perform EXACTLY the same, which they don't.

So try nice.

By Cheesew1z69 on 10/26/2011 8:58:32 AM , Rating: 3
As unique as Apple's Cinema display might be in the world of 19" to 21" flat panel displays, it shares the same LG.Philips panel as the Dell UltraSharp 2005FPW. There happens to be only a single panel manufacturer capable/willing to mass produce wide screen, high resolution flat panel displays for the PC market.

By retrospooty on 10/26/2011 9:10:35 AM , Rating: 3
" the way the panel is engineered makes a significant difference. - So yeah, they make their own LCDs"

I dont think you know which part the LCD is. Its the glass display, internal layer of glass, backlight, inverter etc. Everything but the plastics, power supply, and cables. What Apple did with the LCD may have made it perform better than the Dell... But they didnt make it. Apple NEVER made an LCD... They bought an LCD and MADE it into a monitor.

By Cheesew1z69 on 10/26/2011 9:28:18 AM , Rating: 2
Come on, you should know by now Apple invented everything! Of course they make LCDS! ;)

By retrospooty on 10/26/2011 9:37:21 AM , Rating: 2
I know, I know. These Apple guys think they invented everything with their name on it.

Apple is a good company with alot of good products, and overall is good for the industry as a rival to PC to keep the PC side innovating and affordable, but FFS people, at this rate, 10 years from now will they be saying APple invented the DVR and streaming TV?

By JackBurton on 10/26/2011 10:27:29 AM , Rating: 2
Ah, you know looking back at my posts, I can see where the confusion lies. When I said Apple made their own LCDs, I should have said, Apple made their own LCD monitor. I've just been accustomed to just saying LCD or plasma when discussing TVs or monitors.

So to clarify, Apple made their own LCD monitors , but they sourced their panels from another company. This is contrary to what the other poster states which was Apple just took a panel slap a bezel around it and called it a day.

By Cheesew1z69 on 10/26/2011 10:32:53 AM , Rating: 2
This is contrary to what the other poster states which was Apple just took a panel slap a bezel around it and called it a day.
That's exactly what they did.

By JackBurton on 10/26/2011 10:44:47 AM , Rating: 2
If it was exactly what they did, the performance would be exactly the same as Dell's monitor, which is wasn't.

By retrospooty on 10/26/2011 11:30:47 AM , Rating: 2
Technically speaking, that is what they all do. Its just about the quality of the cables and how hard you drive it. Dell is fairly well known for being as cheap as possible, then selling at lower price points and Apple tends to put higher quality stuff and charge a premium.

By jithvk on 10/27/2011 1:50:20 AM , Rating: 3
Just for clarification, ill add some details about LCD monitor
* most of the brands like Apple, Dell etc buy LCD panel from other OEMs like AU, Lg-Philips etc
* The panel usually means the complete set of LCD screen, back light, and parallax barrier (in the case of 3D screens)
* The main inputs to the panel will be the power source for the back lighting, a set of PWM signals for adjusting the brightness(more if the panel supports local dimming) and the Low voltage differential signal (LVDS) which carry the picture information
* Most of the LCD monitors today accepts inputs like VGA,HDMI, DVi etc. This cannot be directly fed to the LCD panel
* The analog/digital input to the monitor must be first converted to the LVDS signal that can be fed to the LCD panel.
* This is done by what we call as a "Driver circuit"
* The driver circuit will be specific for each brand, Dell, Apple, HP etc
* It consist mainly of a ADC, an Image Quality Enhancement engine (IQE), Layering and Mixing (for PIP, Subtitles, OSD etc) and finally an LVDS driver
* IQE is the main distinguishing factor in a monitor
* Most of the makers have their own IQE (eg Bravia Engine)
* Other factors are the bit rate of the pipeline, the refresh rate supported by the LVDS driver etc.

Just my 2cents.. Hope it helps somebody..

By Reclaimer77 on 10/26/2011 11:01:45 AM , Rating: 2
What are you talking about? Apple doesn't "make" anything. They don't own a single factory. Apple is a marketing company, NOT a manufacturing one. They contract out the manufacturing of every single device they market to other firms.

Please find me the Apple plant in which these LCD's are "made". You can't!

If all Dell did was slap Apple's panel in their own bezel, the two LCDs would perform EXACTLY the same, which they don't.

Well that's just ignorant. There's more to an LCD than just the panel. Converter boards, main boards, etc etc. Your logic is retarded.

By retrospooty on 10/26/2011 11:36:03 AM , Rating: 2
"Apple doesn't "make" anything"

This is true too... It's all contract manufacturing by Foxconn and other companies like them. The funny thing is they all run off PC's. Every Mac/iphone/ipod manufacturing plant runs off PC's. Every step of the way. The networks, the purchasing, the accounting, the logistics, reverse logistics, IT, management, etc. All done on PC's.

By Sh33pster on 10/25/2011 4:55:13 PM , Rating: 4
Apple will try to patent the TV....

RE: Patent
By dew111 on 10/25/2011 6:04:34 PM , Rating: 2
What's scary is the patent office might actually approve such a patent. You would just have to use silly wording to make it not so obvious that you're patenting a TV. Then you can sue for damages from the past 70 years.

RE: Patent
By Omega215D on 10/25/2011 6:45:17 PM , Rating: 2
Apple might patent the black rectangle TV and... oh wait.

Who knows... if they go that route maybe CRTs will make a comeback.

By kleinma on 10/25/2011 4:32:31 PM , Rating: 5
When apple demands 30% of all profits from any content viewed on the TV, and yanks programming that they do not approve of, will this thing actually work?

RE: soooo...
By Phoque on 10/25/2011 7:18:12 PM , Rating: 2
Are you really questioning the following power of Apple's disciples?

Too bad....
By LordSojar on 10/25/2011 5:15:39 PM , Rating: 2
Samsung and LG already own the TV market, and Samsung makes some absolutely gorgeous TVs if you need pretty factor.

Frankly, here's hoping Apple tries to step in and Samsung sues them for their designs... karma is such a bitch. :)

RE: Too bad....
By tng on 10/25/2011 6:59:17 PM , Rating: 2
Samsung and LG already own the TV market, and Samsung makes some absolutely gorgeous TVs if you need pretty factor.
Yes Samsung does make the set pretty, but inside where it counts they are only so-so. I have bought 14 different LCDs for various applications (32" up to 52")over the past 4-5 years and have found that Samsung sets have allot of buttons and dials, pretty graphics and fancy cases, but really are not as good as Sharp, Toshiba or LG when it comes to the electronics inside them.

Yeah, I could go for Samsung taking Apple to court for patents, and then getting them banned from import.... Karma...

RE: Too bad....
By ClownPuncher on 10/25/2011 7:27:09 PM , Rating: 2
Apple might probably source their panels through Samsung anyway.

itunes really..
By carigis on 10/25/2011 7:02:23 PM , Rating: 5
itunes is probably the worst thing about apple.. its bloated.. runs like crap on just about every pc. should have picked someone else.

It's better be 4K
By michaelklachko on 10/25/2011 11:41:35 PM , Rating: 2
It's better be 4K.

RE: It's better be 4K
By amanojaku on 10/26/2011 12:21:10 AM , Rating: 3
Knowing Apple, it WILL cost $4K.

Thoughts on specs
By Starzty on 10/25/2011 9:03:41 PM , Rating: 2
Apple may have long term display problems, for example backlight failure, but overall they have purchased good quality displays and matched their content to the native resolutions and supported expansion well for lower resolutions. Their AIO products have had media center components since the first LCD IMacs and they tend to consult industry experts, if transparently, on product design. The Ipod clickwheel was originally a B&O design which Apple made simple to use. I'm interested to see what they would do for this industry. The real problem seems to be that it hard to match sizes, they'd have to beef up the apple TV for anyone who wanted anything different

RE: Thoughts on specs
By Fritzr on 10/25/2011 11:33:00 PM , Rating: 2
Different? Different??

You dare to argue with the Prophet?!?!

By OCNewbie on 10/26/2011 9:45:49 AM , Rating: 3
I'm surprised nobody has pointed out the "Apple is has" in the article heading yet.

Sieg Heil!

By silverblue on 10/26/2011 2:52:53 AM , Rating: 2
Bose VideoWave
By rbuszka on 10/31/2011 10:41:33 AM , Rating: 2
It's interesting to see Apple moving into the TV product segment. One thing I hope they will address is the typically terrible sound from a flat-screen TV. We have the technology today to build extremely slim speakers with excellent bass output and low vibration, and I hope this technology will make its way into the Apple TV.

Another product that has packed some excellent sound into a flat-screen TV product is the Bose VideoWave system, although it is a bit too thick (at something like 3" deep) and the LCD panel is of dubious quality for a product costing four grand. Also, the requirement of an external 'media center' console for the Bose VideoWave is inelegant; that should all just be built into the TV itself. Lucasfilm THX Ltd. has some technologies (Balanced Bass-Line and Slot Speaker) that could be licensed by Apple to provide low-distortion deep bass without physical vibration of the unit, and speakers that seem to 'hide' behind an impossibly-thin frame if desired.

However, I anticipate the Apple LCD being like just a scaled-up Cinema Display. Honestly, in the long run this probably isn't a good product for Apple, since so few people under age 50 watch all that much TV anyhow. Look at the advertisements that run during the nightly news and you'll see how the TV-viewing population is aging. The younger generation has learned not to trust their TV, and the media has created this problem for themselves by allowing themselves to be 'bought' by corporate interests and co-opted by the government to spew propaganda. The news is practically bought-and-sold these days, and that calls into question the integrity of the rest of the programming.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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Inspiron Laptops & 2-in-1 PCs
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