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The iPhone 4S/5 is rumored to launch October 4 (image of supposedly leaked screen design).  (Source: PC World)
Fans eagerly await what "magic" their favorite Cupertino, Calif. company will deliver

No Steve Jobs as CEO?  No problem.  

Apple, Inc. (
AAPL) is, according to All Things Digital, preparing to hold an exclusive event on October 4, 2011 to launch the fifth generation iPhone and the final build of iOS 5.  New chief executive Tim Cook is expected to announce the product.

Given Mr. Cook's shy public demeanor, he's expected to recruit plenty of other Apple executives to play supporting roles at the event, including SVP of Marketing Phil Schiller, iOS SVP Scott Forstall, and Internet Software and Services SVP Eddy Cue.  The products themselves are likely to almost take a second-stage show to how Mr. Schiller handles the responsibility of becoming the Apple ringleader.  How he handles that responsibility should serve as a key driver of investor confidence. With stock 
sitting at record highs, it's anyone's guess where it heads next, but it's likely to move after the event.

The name of the upcoming phone is still the topic of much debate.  Some claim that since the hardware update will be more minor, it will be dubbed the "iPhone 4S".  Others claim that it will be named the iPhone 5, in honor of it being the fifth generation model.

As for the product itself, Apple's new iPhone is 
expected to pack a faster processor, possibly an HSPA+ modem, and a larger screen.  The iPhone is also rumored to land on Sprint Nextel Corp.'s (S) U.S. network, possibly with a WiMAX 4G chip.

Even after being on the market for over a year, the iPhone 4 still 
managed to top sales charts at AT&T Inc. (T) and Verizon Communications Inc. (VZ) for every month in calendar Q3 2011.  The iPhone 4 still leads almost all Android phones in screen resolution (960x640 pixels) and in apps (Apple has around 425,000 in the App Store, Google Inc.'s (GOOG) Android Market has around 250,000).  

Aside from the screen, the iPhone 4's hardware lags behind the plethora of high-end Android smartphones in other aspects and its OS still lacks the customization/personalization opportunities of Android (without jailbreaking).

The release may be critical for Apple's long-term prospects.  After all, in the 1980s the Apple II handily outsold the host of IBM compatibles on a single-model basis.  However, its eroding market share from an operating system perspective led developers to abandon it for Microsoft Corp.'s (
MSFT) young MS-DOS platform, and later Windows.  Apple almost went bankrupt in the process.

With Android currently outselling the iPhone 
by a 5-to-2 margin globally and growing market share faster, Apple faces a similar danger today in the smartphone market in the long term.  It has seen some success in its lawsuit campaign [1][2][3][4][5][6][7][8] from banning successful competitors' sales, via claims of patent infringement.  And it runs the risk of seeing its own products banned in some regions.

Thus the iPhone 5 launch event won't necessarily be critical to Apple's near-term sales, which will almost certainly be "record-setting" and spectacular.  What it will be critical to is investors' perception of the company's new CEO and to the company's long-term sales.

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Tony Swash
By Smilin on 9/21/11, Rating: 0
RE: Tony Swash
By dark matter on 9/21/2011 1:22:43 PM , Rating: 5
I think it's high time DailyTech started banning obvious trolls or sock puppets.

I'm not fussed personally, it's not my reputation going down the drain by allowing them to continue.

RE: Tony Swash
By Sazabi19 on 9/21/2011 1:57:42 PM , Rating: 1
He's just letting us all know that he is watching *sublimial* that dirty movie *message* between Jobs *saggy* and Cook again *balls* ... eww.

RE: Tony Swash
By Smilin on 9/21/11, Rating: -1
RE: Tony Swash
By MrTeal on 9/21/2011 2:38:45 PM , Rating: 2
I'm not going to dig too deep here, but half your posts this month are on this thread (titled Tony Swash, started by you), and another thread about apple (titled tony swash, started by you).

Could just be a coincidence, or you might have a secret picture of Tony Swash hugging his secret picture of Steve Jobs on your desk.

RE: Tony Swash
By Tony Swash on 9/21/11, Rating: -1
RE: Tony Swash
By Smilin on 9/21/11, Rating: -1
RE: Tony Swash
By retrospooty on 9/21/2011 2:26:01 PM , Rating: 2
"I think it's high time DailyTech started banning obvious trolls"

Then wouldnt that ban you? You aggressively defend every move and product Apple makes, overstating Apple's positive points and ignoring the negatives, while overstating the competitions 's negative points and ignoring their positives.

So much so that every regular reader here knows that on every Apple article posted here you will be littered all over it spreading your spin. You dont post anything at all that isnt Apple related, clearly you have an agenda. This makes you a Troll, and a VERY transparent one at that doesn't it?

RE: Tony Swash
By cserwin on 9/21/2011 2:56:58 PM , Rating: 4
I think it's high time DailyTech started banning obvious trolls or sock puppets.

But then how would Jason Mick ever post and article?

RE: Tony Swash
By NellyFromMA on 9/22/2011 11:24:01 AM , Rating: 3
It amazes me how people religously post here for the purposes of bashing a single relatively unknown editor. (no offense, Jason). You guys must have been victims of bullying and/or had/have no friends.

Unite in your hate against a minor online figure! The world will respect you then! Antisocialites Unite!


RE: Tony Swash
By 91TTZ on 9/21/2011 2:00:25 PM , Rating: 1

Samsung Galaxy S II FTW!
By sleepeeg3 on 9/21/2011 9:55:04 PM , Rating: 1
Oct. 2 on AT&T ($199) -

8MP camera, Super AMOLED+ goodness, 1.2GHz dual core, 1650mAh battery (w/official 2000mAH replacement), microSD upgradeable. This phone will rock!


Ext. Battery:

RE: Samsung Galaxy S II FTW!
By corduroygt on 9/22/2011 8:22:09 AM , Rating: 2
Lol @ AT&T, and Android 2.3. Me and all of my friends rate the mobile OS's as WebOS > iOS > Android 2.x

I wouldn't buy an Android phone with the current OS, but I'm hoping that 3.5+ can finally get me off the iphone.

RE: Samsung Galaxy S II FTW!
By cknobman on 9/22/2011 10:27:45 AM , Rating: 2
You and your friends??? LOL

Ill give you the fact that iOS may be more polished and easier to maintain but I could never be satisfied with an OS that is as gimped as iOS is.

But good for you, because not knowing what your doing means not knowing what your missing.

In for 1
By kmmatney on 9/22/2011 8:15:58 AM , Rating: 3
Well - I'm in, pending the ability to Jailbreak. My 2 years expired a few months back for my 3GS, so I've been just waiting for this release. I hope its not a madhouse trying to get one of these things.

By Mitch101 on 9/22/2011 9:34:14 AM , Rating: 2
Mom's and Dad's will be happy their new phone is finally arriving.

Great iOS 5 App Review
By F-Link on 9/22/2011 1:03:17 PM , Rating: 2
if you can't wait for the new iPhone to hit the shelves, at least find out now what the new Apps are going to be like:

By boneflute on 9/28/2011 9:12:24 AM , Rating: 2
wow! this is almost as good as the hTC phone released in June!

Expect a white version in 2013.

Here we go again
By BSMonitor on 9/21/11, Rating: -1
RE: Here we go again
By BSMonitor on 9/21/2011 2:36:34 PM , Rating: 2
Didn't even notice you contradict yourself with my argument.

Even after being on the market for over a year, the iPhone 4 still managed to top sales charts at AT&T Inc. (T) and Verizon Communications Inc. (VZ) for every month in calendar Q3 2011.

RE: Here we go again
By retrospooty on 9/21/2011 2:40:25 PM , Rating: 2
"Oh, because that doesn't help your crusade against Apple..."

I'd say its less of a crusade and more of a comment. You are being paranoid. Its comared that way because there are 2 major OS's in the smartphone world. IOS and Android. A phone is a phone, they are all the same, what differentiates them is the OS and that is why its important.

Back on topic, I am glad to see new variants of the iphone. Alot of people want a larger screen. the more options hte better.

RE: Here we go again
By Dr of crap on 9/21/2011 3:12:17 PM , Rating: 1
Why care at all?

It a cell phone. I get one every two years or so from Sprint and I DO NOT spend more than $40 for one.

It a frickin' phone and it will not change my life in any way.

Now get over it.

/rant over

RE: Here we go again
By Reclaimer77 on 9/21/2011 3:14:31 PM , Rating: 3
I'm really not sure what your chief complaint is. A smart phone without an OS is useless. What's so offensive about comparing Android phones to Apple?

If you want to get technical about it, Apple doesn't make their phones either. They are made by Foxconn, a few other cheap ass Chinese manufacturers, and Samsung. The only thing Apple does is slap their name on it and load iOS on it.

In fact if you think about it, it's pretty astounding that a company that exists entirely on marketing consumer devices, has ZERO manufacturing capability. Apple must be the single largest exploiter of cheap oversees labor and manufacturing on the planet.

RE: Here we go again
By BSMonitor on 9/21/11, Rating: -1
RE: Here we go again
By Cheesew1z69 on 9/21/2011 4:46:51 PM , Rating: 2
This article is about Apple and not Android? I must be missing something?

RE: Here we go again
By Reclaimer77 on 9/21/2011 4:54:01 PM , Rating: 1
LOL you're losing it here pal. I think you need a vacation. Or do you actually think it's a GOOD thing you sound just like Tony?

Actually scratch that, Tony actually makes eloquent and well written arguments. Still wrong and biased to the level of insanity, but you won't find him going "WOW DUDE WOW!!!".

My point exactly. It costs $40 and probably runs a version of Android. So comparing this "Android" to selling a smart phone is of what value??

By the way Android smartphone sales already surpassed the iPhone back in 2010. So now who's the idiot here? You're ranting like someone with rabies and your argument hasn't been relevant in over a year. Know what kind of people do that? Fanbois.

Ooops, Android still winning in 2011. Smartphones, not just total handsets. What now, bitch?

RE: Here we go again
By VooDooAddict on 9/21/2011 4:56:12 PM , Rating: 2
sigh... you are missing the point because you are caught up in semantics.

Bottom line is: Phones that run Android (Google) and therefore expand the android ecosystem are outselling iOS (Apple) phones. Potential customers for android apps are currently growing faster then potential targets for iOS apps.

To combat this Apple is: Suing to block competitors; expanding to all the big US carriers; and expanding the lineup to include a lower priced iPhone.

It's true that no other single phone model is outselling the iPhone... But a single device isn't the threat to Apple's iOS. The threat is all the other devices combined chipping away at the total market share. Apples goal is as much of the total pie as possible, not the arbitrary "best selling ribbon."

Imagine the following hypothetical numbers .

Apple sells 10 iOS phones.
Samsung sells 8 android.
HTC sells 7 android.
LG sells 6 android.
Sony sells 6 android.
Motorola sells 3 android.

Sure Apple sold the most individually. But looking at the big picture only 10 of the 30 phones are iOS, the rest are Android. Apple wants as close to 30 of 30 as possible.

RE: Here we go again
By seamonkey79 on 9/21/2011 6:03:03 PM , Rating: 3
It's the same old MS-DOS vs Apple that has been going on for more than 25 years. Apple comes out with something, someone else comes out with something that more people want/can afford, and the Apple fanatics foam at the mouth about how much superior their product is.

Delusions being what they are, it is pointless to argue. Just smile at them like you would at the dog chasing its own tail, and carry on living life.

RE: Here we go again
By Tony Swash on 9/21/11, Rating: 0
RE: Here we go again
By Reclaimer77 on 9/21/2011 7:20:46 PM , Rating: 2
Only you could make closed source and a lack of variety appear to be a good thing.

RE: Here we go again
By Tony Swash on 9/21/11, Rating: -1
RE: Here we go again
By Natch on 9/22/2011 8:31:24 AM , Rating: 2
Android is NOT a phone.

And yet, if you walked up to anyone with a smart phone, and asked them whether it was an iphone or an android, you'd get an answer of one or the other, wouldn't you? I seriously doubt you'd have someone correct you, by saying, "It's not an ANDROID, it's a (whatever) made by (whoever) phone, RUNNING android!" (eye roll)

Besides, is this really any different that the PC versus Mac commercials that Apple used for years? When in reality, they were picking on Microsoft's Windows operating system?

The irony is delicious, isn't it??

RE: Here we go again
By Reclaimer77 on 9/22/2011 4:42:00 PM , Rating: 1
I still don't know what he's trying to say. Google doesn't make phones. But neither does Apple.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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