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Yahoo could start the week by launching a major reorganization of the company

Internet search giant Yahoo will likely undergo another major reshuffle sometime in the next week, as Yahoo CEO Carol Bartz is looking for several new high-level executives.  The new CEO admitted there are "fundamental issues" that must be dealt with in the coming months if Yahoo is serious about competing with Google in the future.

"Get well-rested, because next week's a biggie," Bartz said in a memo to employees last night according to PC World.

As the company reshuffles, it is possible that Yahoo chief technology officer, Aristotle Balogh, will also become head of product, unless Bartz is able to find someone else to run the division.  Yahoo currently has three different divisions for Europe, Asia, and emerging markets, but it is likely one executive will control all three divisions, unnamed sources reported last week.

Yahoo desperately is looking for new ways to compete with Google, which has absorbed the search engine market, while also taking advertising money away from Yahoo.  Along with search advertising control dwindling to Google, the entire display advertising market has struggled because of the recession.

Bartz took over after former CEO Jerry Yang repeatedly refused the $47.5 billion Microsoft takeover offer in 2008.  Insiders say Yang's departure was caused by numerous issues over the years, but the mistakes made in the possible Microsoft deal proved to be the final nail in the coffin.

Several Yahoo executives left the company and joined Microsoft after the deal fell through, including Microsoft's new online services group, along with the Larry Heck, who was Yahoo's executive of search and advertising algorithms.

Bartz understands that there is a lot of pressure on her and the rest of the company's executives, and it's unlikely she'll be given a lot of leeway to make mistakes over the next 12 months.



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Hope or grave digging?
By quiksilvr on 2/22/2009 8:33:29 PM , Rating: 2
I wonder if they can get out of this mess. Otherwise the only two main competitors in search engines will be Google and Live Search.




RE: Hope or grave digging?
By Bremen7000 on 2/22/2009 9:19:14 PM , Rating: 4
There are competitors?


RE: Hope or grave digging?
By GeorgeH on 2/22/2009 9:43:03 PM , Rating: 5
Yahoo stopped being a search engine a long time ago in order to become a generic do-everything "Web Portal", a site that's only useful for people like my grandmother who don't know that everything Yahoo offers is done better at other websites.

If Yahoo wants to keep playing in the big leagues, they need to decide just what it is that Yahoo does, and then become the best at it. Their current strategy of full-featured mediocrity just makes me sad for the mid-nineties Yahoo-that-was, and is a nothing but a fast track to irrelevance.


RE: Hope or grave digging?
By slashbinslashbash on 2/22/09, Rating: -1
RE: Hope or grave digging?
By InternetGeek on 2/23/2009 12:05:42 AM , Rating: 3
Makes me wonder what would happen with your life for being so provider-centered.


Premature death knell?
By raejae on 2/23/2009 12:27:38 AM , Rating: 2
Almost every comment I have read on this post is ready to nail Yahoo's coffin shut. It reminds me of Michael Dell's comment oh so many years ago.

But seriously, let's look at some facts here:

-As far as the investors are concerned, rejecting the Microsoft offer was dumb. Just plain stupid. I'm not arguing that. But, the person responsible for that decision no longer has any decision-making power with the company, and as far as innovation and competition are concerned, an independent Yahoo is a good thing.

-As far as earnings and revenue go, Yahoo is not in a weak position, especially considering the turn the economy has taken the past few quarters. A $60 million loss on $1.8 billion of revenues last quarter certainly isn't peaches and cream, but it isn't a death knell either.

-The Yahoo! domain is still the most visited domain on the internet.

-The new CEO seems committed to turning the company around; if you read the memos she sends to employees every week, you can see the sense of urgency she has about this, and she is very frank about what she sees is working and not working. If you look at what she did with Autodesk, I think she's definitely got it in her to pull this off.

Yahoo may take on a different role in the "new" internet, but dying off? I highly doubt it.




RE: Premature death knell?
By 67STANG on 2/23/2009 12:48:22 AM , Rating: 2
Why is she trying to turn Yahoo around?

She should be in the kitchen (no shoes, please) making my dinner.

In all seriousness, the only reliable software that's ever come out of Autodesk is from companies they've swallowed. Their flagship "Autocad" is basically the Windows ME of the architectural world-- I know, I've used and administrated it for many years, for many different companies.


RE: Premature death knell?
By SiliconDoc on 2/23/2009 11:01:47 AM , Rating: 2
She just says she is. The golden google parachute of death awaits her and her minions.
The worst things these idiot companies do is headhunting some other piece of crap from another hole, swirling around in asinine land over and over again, as if there is a shortage of boss people, as they destroy company after company, over and over again. Of course they're all schmooze and family, i'm certain the name dropping goes beyond sickening, and the nose drips are a veritable flood.
Then they are all the new version of 24/7 BS all the time, especially when they open their yapper publicly.
The new America, a lying breed of sick as _ _ _ _ copn artist mental and emotional pubes.


Yahoo
By michaelme on 2/22/2009 10:21:42 PM , Rating: 2
I can save Yahoo a couple of million dollars. These CEOs take themselves way too serious. What's wrong with Yahoo? Their search results suck. How many hi-dollar executives and how many meetings is it going to take for them to figure that out? I don’t know a single person that uses or takes Yahoo seriously because of their crap search results




RE: Yahoo
By SiliconDoc on 2/23/2009 10:56:41 AM , Rating: 2
They also blew it big time when they failed to continue to promote their catchy "yahhhoooooooohh ///!!! " brand sound thingy. They dropped it, and dropped like a lead balloon. They had the name, the catchy tune tweak -- and they rammed it all up their own....to be forgotten - and now it nearly is.
AOL had the "you've got mail" - but that "just got annoying" too quickly.
So instead, news people, and all the talking internet heads, and street know it alls, started saying "google it".


You can re-organize...
By Motoman on 2/22/2009 11:19:59 PM , Rating: 2
...the turds in your toilet all you want. It's never going to be minestrone.

Jerry Yang will go down as the most epic fail of the internet era. And Yahoo will simply get flushed down the toilet.




Meh.
By rs1 on 2/22/2009 11:27:30 PM , Rating: 2
Yahoo has been on borrowed time ever since they let the Microsoft deal fall through. Reorganization (which I'm sure is really supposed to be spelled "layoffs") isn't going to fix that.




Do you YAHOOOOOO?
By Luisinus on 2/23/2009 12:01:59 AM , Rating: 2
quote:
funny, you must not remember the days when Yahoo was pretty much the ONLY portal with any usefulness


Well. Yahoo missed the takeover bid from Microsoft. That offer was issued at the peak of the economy. It was an offer that "nobody could refuse" but Yahoo was as arrogant as usual.

From my perspective as System Administrator for a small company, Yahoo has only been a pain in the butt, rejecting legitimate e-mails, never answering to any inquiries, plain being an arrogant organization with an unbearable attitude.

AOL comes second to that evaluation.

Maybe for a couple of months in history Yahoo has been on the forefront, but these times have simply passed.

IMHO, the INTERNET as such does not need neither Yahoo nor AOL to be a nice smooth tool, and if Yahoo needs to lay off workers: Too bad, the Company missed the chance to sell and now it is up to Yahoo to make sense of it's own survival.




"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken











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