According to the Hollywood
Reporter, Microsoft will cut the price of the Xbox 360 by $50 early
next month. The report noted that its sources did not indicate if the $50 cut
would apply to just certain Xbox 360 SKUs or across the entire line.
A retail source told the Reporter
that the price cut will come on August 8 – during a period of the year that is
traditionally sluggish for the videogame industry. Also, shipping on the
following week is EA Sports’ Madden NFL 08 – one of the top selling game
franchises in the U.S. A price reduction on the Xbox 360 would make it an even
more accessible way for gamers to play the football title with next-generation presentation.
A Microsoft representative gave the expected company line
with regards to the anticipation of a price drop, saying, "We have no
announcements to make on pricing at this time. While price matters, content is
king. And no other system is offering all the games people want to play this
holiday at a better price than Xbox 360."
Expectations of an Xbox 360 price cut came shortly after
Sony lowered the price of its 60GB PlayStation 3 by $100 to $499. One analyst forecasted
that Microsoft would announce at E3 that the $299 Core system would drop to
$249, the $399 Premium down to $349, and the $479 Elite to $399.
Although Microsoft showed no movement on pricing at its E3 conference, industry
onlookers continue to expect that a price drop to happen before the holiday
quote: BTW, is anyone else here having problems with the disc being "scratched" by the optical drive?