Although Microsoft has continually denied the development of
a Blu-ray Disc enabled Xbox 360, reports slowly trickle in from Asian OEMs
working on such an upgraded console.
According to a recent report by the DigiTimes,
which cites Chinese-language Economic Daily News (EDN) newspaper,
Pegatron Technology, an OEM subsidiary of Asustek Computer, has won the order
to make Xbox 360 consoles equipped with a Blu-ray Disc drive.
Previous interpretations of Blu-ray Disc on Xbox 360 figured
an add-on device similar to the HD DVD drive, but this latest report points
strictly at a new SKU that would incorporate a BD-ROM drive internally to match
up with the PlayStation 3.
Shipments of such a console are supposed to commence in the
third quarter of this year, likely making it a product that Microsoft will
promote heavily during the holiday season against Sony’s console.
Last month, reports from Taiwan pegged
Lite-On as the maker of Blu-ray Disc hardware for the Xbox 360. Microsoft
quickly turned around to deny
any development of such a product, and continued to push Xbox Live Marketplace’s
high-definition content. “For our customers who want a premium movie experience
we offer the largest library of on-demand HD content available and the ability
to play back DVDs in high definition,” said the representative.
The PlayStation 3 is the best Blu-ray Disc player on the
market, which allows Sony to capture both the hardcore gaming and home theatre crowd.
ABI Research estimated
that PS3s make up more than 85 percent of Blu-ray players in use this year and
that the number of stand-alone players and Blu-ray-equipped PCs won't surpass
Sony’s console base until 2013. A Blu-ray Disc capable Xbox 360 could
help Microsoft’s console look more attractive to high-definition movie buyers.
quote: the dvd drive on the x360 was a terrible mistake.
quote: This will ultimately lead to giving the ps3 more and more of an edge as time goes on.
quote: The 360 is still outselling the PS3. And unlike Sony, MS doesn't lose money on every sale. Exactly how much of a terrible mistake did MS make ? I mean come on people, reality check. The Wii has NO movie playback of any kind, and crushes both PS3 and 360 in sales.
quote: And edge in what ? They don't have an edge now, when are they going to get that edge ? The extra space on the Blu Ray disk doesn't automatically translate into better gaming. Gaming on the PS3 isn't better now simply because of Blu-Ray. In fact, its not better period.
quote: What Developer is going to spend extra time and money utilizing the entire BluRay disc?
quote: MS has a lot of influence by going with DVD9 - most devs will target the 9GB range for multi-platform titles and take away Sony's BR advantage.
quote: At best there will be some non-gameplay bonuses such as special features or higher resolution textures.
quote: While MS could have afforded to go with an internal HD-DVD or BR drive at release, the relative lack of success of the original X-Box meant that had to have the price advantage and release early. By contrast, Sony could only push BR because of the enormous success of the PS2.
quote: Mark my words Microsoft will FULLY embrace Blu-Ray, will include it in EVERY 360 from a certain SKU series onwards, will make those SKU's fully backward compatible with all previous games, and will then slowly phase in additional game SKU versions of the most popular games that add extra features that use the extra space offered by the Blu-Ray format.
quote: One of the problems with the 360, and it affects games like Grand Theft Auto if you think about how much content we put in the actual machine, is the fact that they don't have a significantly larger storage medium than the previous systems. It's a slightly bigger DVD disc.
quote: The other thing that we've got going for us is the Blu Ray. We filled that thing up to 24 plus gigs, it was right at the end where we were literally running out of place where we were having to start pulling some stuff out, we ended up fortunately finding this unused cache of audio lines we were able to pull out to save some space so we could get everything in that we wanted to get in. I'm not going to stand here and say it would have been impossible to do on DVD but it would have been a different game, it really would have. It could have looked worse, we would have had to make concessions in terms of our compression. We would have had to spend a lot more developer resources focusing on how to get it on the disk when we could have been creating the game, making it more fun, making it more beautiful. So I'm really happy just to have that. We're still on single layer and this is our first game out of the gates. So I highly suspect that on our future games we'll even go to a double layer and we're going to even start putting more than 24-25 gigs into a single game.
quote: It'll only be useful for watching movies. Game developers will not touch it
quote: Developers would NOT increase their costs by having to make two different versions of a game, one for DVD and one for Blu-ray.
quote: Of course it is not impossible, it is just darn unlikely.
quote: This is more my gut feeling, but I think that the next incarnation of said consoles will be more like the fall of 2011. I don't think that MS will wait it out till 2013...
quote: Considering the price of the Elite to be $450, a BluRay version may cost upwards of $600....