Print 10 comment(s) - last by koinekid.. on May 29 at 3:08 PM

NB510 won't come to the US  (Source: Liliputing)
Toshiba will offer no more netbooks in the U.S.

If you're a fan of netbooks, you'll have one less brand to choose from in the United States moving forward. Liliputing reports that Toshiba has announced it will not be bringing its new netbooks to the United States. The move is no surprise as sales of netbooks in the United States have plummeted in the face of competition from tablets such as the iPad. 
Toshiba unveiled its first netbook earlier in the year, the NB510, which features an Intel Atom N2600 Cedar Trail processor. Liliputing reports that a Toshiba executive has confirmed that Toshiba America will instead be focusing on the ultrabook. Intel is pushing ultrabooks hard in the U.S. rather than netbooks to lure in consumers and business users looking for portable notebooks with more power than a tablet.
The ultrabooks carry much higher retail price the netbook with most ultrabook models going for around $800 or more. Comparatively, the typical netbook is currently selling for about $300.

Toshiba isn't alone and vacating the netbook market in the United States. Dell and Lenovo are both officially out of the U.S. market while Samsung and Sony are still "technically" sticking with the segment. However, neither company has offered a new netbook in the US this year.

Other major computer makers -- including Acer, Asus, and HP -- do still offer their netbooks in the U.S. You can bet these companies would rather sell ultrabooks thanks to higher retail prices and a bigger chance for profit. Low profit is one of the reasons many computer makers weren't happy with the netbook market. Many computer makers went so far as to accuse cheap netbooks cannibalizing notebook sales. 

Toshiba is still pushing hard in the tablet market and recently unveiled three new tablet offerings.

Source: Liliputing

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

HP, Acer and the others will follow quickly
By Taft12 on 5/28/2012 11:48:48 AM , Rating: 2
Many computer makers went so far as to accuse cheap netbooks cannibalizing notebook sales.

They did, and the manufacturers came up with an interesting response to the problem: Full size laptops with a "netbook" CPU/GPU, namely the AMD E-350. There's a ton of these in Best Buy, Walmart, Costco, etc and very few netbooks remaining. The marketplace spoke and declared they didn't like the netbook form factor.

RE: HP, Acer and the others will follow quickly
By Solandri on 5/28/2012 1:59:04 PM , Rating: 2
The original netbook was a low-end, low-cost device which ran Linux, offered just a few "essential" apps like a browser, email, and media player. They were quick, nearly instant-on, had only a few gigabytes of storage, and could run 8-14 hours on a charge. They were so cheap many of them broke the $200 mark, and they were frequently given away as promotions (my bank was giving them away for opening an account with them, in lieu of a toaster). They sold in the millions. The market liked them.

The netbooks we have now are cut-down Windows boxes which take several minutes to boot, run a crippled version of Windows, and are basically underpowered laptops with a small screen. You're lucky to find one for $250, I've only seen refurbs for less than $200. About $300-$350 is more typical. Basically only slightly cheaper than a laptop.

The market didn't declare they didn't like the netbook form factor. Microsoft and Intel successfully killed it off.

RE: HP, Acer and the others will follow quickly
By kmmatney on 5/28/2012 8:38:57 PM , Rating: 2
the Linux-based netbooks never sold that well. That's the funny thing about the free market - if a product doesn't sell well, then they stop selling it. I personally never saw anyone outside of college students ever buying a Unix netbook.

By Solandri on 5/28/2012 11:28:06 PM , Rating: 2
That's the funny thing about the free market - if a product doesn't sell well, then they stop selling it.

Not in this case. Asus pioneered the Netbook market with their Linux netbook. Then about a year later, after "talks" with Microsoft, they announced they were dropping Linux in favor of a cut down version of Windows. It's not hard to guess what happened at those "talks". That's about when Netbook growth began to taper out.

Then a couple years later Apple introduced a tablet which let you do simple things like email, browse the web, play back media, and wasn't based on Windows. Basically everything the early netbooks did. And it sold like hotcakes despite the higher price.

I hated netbooks. I mostly dislike tablets. I get the impression you and the other respondent are like me. But we have to get through our heads that most people are not like us. They like small, they like portable, they like simple. They don't want a full-blown laptop. They want an appliance. That's why netbooks resonated so well with them and sold so well. That's why these people are eating up tablets even though they cost more than a low-end laptop.

You and I may disagree with their choice, but that's their choice. Trying to turn netbooks into miniature laptops to appeal to people like you and me is what precipitated their decline. Once the simplicity was lost at the behest of Microsoft and Intel, those people lost interest.

Then the iPad arrived and pretty much took over where netbooks left off. That's the funny thing about the market - if you try to manipulate it to eliminate a popular product, a new one will just come in and fill the gap you've created.

By The0ne on 5/29/2012 12:59:47 AM , Rating: 2
Yep. One only needs to go into one of the mentioned stores to see how cheap these Toshiba laptops really are. For me I've not seen a laptop made this bad.

Netbooks are dead
By Mitch101 on 5/28/2012 10:42:42 AM , Rating: 3
Its important to note this is netbooks and thats a smart move I dont know of anyone looking for or at a netbook. There soon will be x86 touch tablets (yes I know they used to make them but the wrong gui for the time) with of course keyboard docks or more likely blutooth. Id sooner opt for a tablet/keyboard combo instead of netbook. Make sure the tablet has an HDMI slot and start making monitors with front HDMI input on the front for clone or dual screen mode even if it turns the tablet screen into a keyboard. How about we make a 300th revision to HDMI to include power so when you plug in a tablet like device it powers and charges the device.

With SSD prices dropping like rocks I cant wait to see SSD based tablets. Then stuff like video editing on a device like a tablet will make sense.

RE: Netbooks are dead
By DanNeely on 5/28/2012 11:13:15 AM , Rating: 2
The win8 systems won't be a perfect analog to the netbooks even ignoring the touchscreen though. Win8's minimum resolution is 1024x768. This will force vendors to either go back to the unfashionable 4:3 ratio; or to use 1366x768 panels.

I have one of the few netbooks build with one of them; and a lot of people who used it have complained that in windows mode the text is borderline too small. I'm fine with it, and am looking forward to W8 prodding someone into making a replacement for my netbook; but I'm skeptical about it taking off as a mainstream form factor.

RE: Netbooks are dead
By Trisped on 5/28/2012 3:01:33 PM , Rating: 2
With Windows 8 RT requiring all apps be run from the metro interface, you can expect that resolution scaling will be widely supported.

You can also scale desktop apps, but current programs do not always scale well.

As mobile devices move to smaller pixel pitch, the ability to scale the display will become more important, and better supported.

By koinekid on 5/29/2012 3:08:06 PM , Rating: 2
Correction: The NB510 is not Toshiba's first netbook. I'm typing this comment on a Toshiba NB505, which is by far the best netbook I've owned.

This news saddens me as I use a netbook as my primary computer, and a tablet simply will not do.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken
Related Articles

Latest Headlines

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
No More Turtlenecks - Try Snakables
September 19, 2016, 7:44 AM
ADHD Diagnosis and Treatment in Children: Problem or Paranoia?
September 19, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki