Could Sony Films classics, such as the Karate Kid movies, be coming to YouTube, soon, in their entirety and entirely legally? According to a report the Sony and YouTube parent company Google are in talks to do exactly that. (Source: Sony)
Sony and YouTube working out plan to offer Sony films on the popular video sharing website
The king of online video websites is YouTube. YouTube boasts a huge amount of watchers each month and is routinely at the top of the popularity charts for video sharing websites online. Its vast popularity also makes it a target of anti-piracy advocates and movie studios who have often sued YouTube and its owner Google when users post copyright protected content.
YouTube and Sony are reportedly in talks to post full-length films from the Sony catalog on YouTube. At this time no major movie studio from the U.S. places films on YouTube (voluntarily, at least). Sony does post some of its back catalog films on its own video sharing site called Crackle reports Bloomberg. Films Sony has on its Crackle site include the comedy classics Stripes and Groundhog Day.
YouTube competitor Hulu does offer full length, ad-supported feature films and YouTube is looking to move away from the home made content that packs its database and get into more professionally made content.
Analyst Jeremiah Owyand from Forrester Research told Bloomberg, "YouTube can help promote their [Sony's] videos. [YouTube wants] more high-quality content. They really want to up their game.”
YouTube declined to comment on the talks. YouTube representatives did point out that the site already has full-length films from independent studios. Mr. Owyand believes this is not enough, though. He states, "They want to move out of their Webcam scenario and more into the Web TV category. The more content they can index, the better."
Higher quality video is paramount to the profitability of YouTube. To grab big advertisers and monetize the video offering, analysts say that YouTube has to move beyond the webcam made videos and into the professional movie and TV realm where advertisers will pay to sponsor. As it is advertisers are leery of having their brand associated with often poorly made video that they have no control over the message of. YouTube and Universal Music are launching a new website together to show premium music content from Universal artists.
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