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Launch date remains unknown, but Apple is actively pursuing this new market

The persistent reoccurring rumor that Apple, Inc. (AAPL) will be making television sets has surfaced again.  The Wall Street Journal is offering up in a new report evidence of secret meetings inside of Apple planning the launch of the new television product.  The important take home message is that while the launch date appears to be uncertain, Apple is hard-targeting the product (courtesy of deep negotiations with TV content providers and its work on developing advanced user interfaces).

I. Apple Moves Towards Television With New UI, Licensing Work

We first heard about the possibility of the Apple LCD TV in an informal discussion with a former Apple Canada executive turned financial analyst.  He claimed to us that the project was already relatively advanced and would likely debut sometime in the 2011-2012 time frame.  

While that schedule now looks unlikely, numerous reports since have indicated that Apple is still chipping away at development.  

Currently Apple sells a set-top box that offers streaming media functionality, but lacks the ability to install and use third party apps, a capability which recently came to Google Inc.'s (GOOG) Android (Google TV) set-top boxes and integrated internet TVs.  Apple TV is relatively inexpensive retailing for a modest $99 USD.  While Apple announced 3 months after the device's launch that sales had hit 1 million units, it has since refused to comment on the device's sales.  Rumor has it that the device is sharing the sales difficulties of Logitech International S.A.'s (SIX:LOGN) Google TV set-top box.
 
The Wall Street Journal report cites private commentary at Apple's 2010 "Top 100" meeting for senior executives as cause for skepticism.  At that meeting an executive asked late Apple CEO Steve Jobs whether an Apple TV was in the works, and he responded that the profit margins were too low compared to mobile electronics and that people bought television sets too infrequently to make it worthwhile.

On the other hand, the report points to many signs since then that Apple may indeed be preparing to drop a shiny new television.

Steve Jobs challenged TV providers in a series of recent meetings, asking them how much of the world's video content they truly owned.  While the meetings were reportedly in the "exploratory" phase, the parties involved discussed the possibility of Apple becoming a licensed reseller of television content, similar to cable networks.  Such a subscription service could give Apple's next generation television product an edge over competitors like Google TV.

Google is reportedly in similar talks with content providers.

In his official licensed biography, Steve Jobs commented that after years of prototypes of smart TVs that connected to mobile devices like the iPad and iPhone that Apple had "finally cracked it".  In their most recent meetings with television content providers, this topic was raised as well, with Apple discussing a scheme in which a user could begin watching their show on their TV and then moves to another room and continue to watch it on their iPad or iPhone.

Mr. Jobs also indicated that the iPhone or iPad would be able to be used as an advanced remote control for the upcoming television.   Apple also appears to be working on other advanced interface technologies.  The WSJ report comments:

In the recent meetings with media companies, the Apple executives, including Senior Vice President Eddy Cue, have outlined new ways Apple's technology could recognize users across phones, tablets and TVs, people familiar with the talks said.

In at least one meeting, Apple described future television technology that would respond to users' voices and movements, one of the people said.

Such technologies have become mainstream in the video game console industry, thanks to pioneering innovators like Nintendo Comp., Ltd. (TYO:7974) and Microsoft Corp. (MSFT).  But the technologies have thus far only been applied minimally to actually working as a user interface to the television (Microsoft does offer Kinect control in certain select Xbox 360-accessible television programming).

II. Why an Apple Television Makes Sense in the Long Run, Financially

One reason why an Apple television product seems likely is that it would provide a new resource stream for Apple, should it exhaust its existing sales streams.  

While it's entirely possible that the iPhone and iPad could continue to thrive for decades to come, Apple's history suggests that while the company is adept -- perhaps the best -- at garnering an early sales and brand image lead, that its penchant for proprietary first-party products and core software has led to it being eventually marginalized.  

Already Apple's iPhone has fallen quite a bit behind Android in smartphone sales.  And while Android tablet sales have grown at a slower rate than expected, analysts generate are expecting them to pass iPad sales around 2015.

At this point Apple seems almost unassailable from a profitability standpoint, if not from a unit sales standpoint.  However, as other highly profitable smartphone makers like Canada's Research in Motion, Ltd. (TSE:RIM) have shown, it only takes a couple years of dropping sales to see your cash reserves and quarterly profits erode.

Steve Jobs w/ iPad
Apple's upcoming television product could be the first major new product to launch without Steve Jobs at the helm, since the late 1990s. [Image Source: AP]

Aside from business side of the equation, the launch of a "smart TV" product would be a landmark moment for Apple, as it would mark the company's first major new product introduced since the death of Steve Jobs.  Of course, by the sound of it, the finished product would draw heavily on the early prototype work of Mr. Jobs and Co., so even in his grave he could still remain Apple television's MVP.

Source: WSJ



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I don't want an Apple TV
By woody1 on 12/20/2011 12:47:21 PM , Rating: 2
I don't want an Apple TV. With the rapid changes in technology, I don't want all of the intelligence built into an expensive TV that will be obsolete in 12 months. A less-expensive external box would be the better solution. What could Apple build into a TV that they couldn't put into the next generation of the Apple TV box? Not to mention the ability to use an Xbox, or Google TV box or whatever. Why get locked into a TV that only supports one interface?




RE: I don't want an Apple TV
By cditty on 12/20/2011 12:58:40 PM , Rating: 2
When I replaced TV's, recently, I made sure to get one with the apps I use built in... Netflix and it can browse to my DLNA server.

I know it sounds lazy, but I had really grown tired of firing up the Xbox every time my daughter and I wanted to watch Netflix.


RE: I don't want an Apple TV
By Tony Swash on 12/20/11, Rating: 0
RE: I don't want an Apple TV
By Cheesew1z69 on 12/20/2011 1:20:02 PM , Rating: 4
No, what's pathetic, is you.


RE: I don't want an Apple TV
By JackBurton on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By Cheesew1z69 on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By PrinceGaz on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By Cheesew1z69 on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By JackBurton on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By Cheesew1z69 on 12/20/11, Rating: 0
RE: I don't want an Apple TV
By testerguy on 12/21/2011 2:43:37 AM , Rating: 1
It's definitely you.


RE: I don't want an Apple TV
By Cheesew1z69 on 12/21/11, Rating: 0
RE: I don't want an Apple TV
By Tony Swash on 12/20/11, Rating: -1
RE: I don't want an Apple TV
By Cheesew1z69 on 12/20/2011 3:53:24 PM , Rating: 2
You can't even get that saying correct. So sad and pathetic.


RE: I don't want an Apple TV
By nafhan on 12/20/2011 4:42:48 PM , Rating: 5
quote:
which, pathetically, was marked down by the dimwit faction
Maybe you should entertain the possibility that everyone else isn't the problem...

This brings me to the question: why do you complain about people voting you down when you know it's going to happen? Also, what's your motivation for spreading the gospel to such an unreceptive audience?


RE: I don't want an Apple TV
By testerguy on 12/21/11, Rating: 0
RE: I don't want an Apple TV
By Cheesew1z69 on 12/21/2011 8:39:03 AM , Rating: 3
quote:
the people who buy Android over Apple are on average, younger, less educated, and have less money
Or, we just like more choice and don't care for a company dictating to us what and what we can't use.


RE: I don't want an Apple TV
By robinthakur on 12/21/2011 9:01:43 AM , Rating: 2
That might also be true, but generally, he is correct. Nobody I know who is a young professional (20-30) owns anything but an iPhone. However, when you have other OS phones which are at least as expensive as iPhones on launch like the SGS2(though they lose their value incredibly fast, naturally) it is probably because you can get the more expensive Android phones on more favourable contract terms than iPhone contracts currently where you get the phone free, at least in the UK. To get the iPhone 4S free, you have to spend a considerable sum per month on contract. As per the usual Apple market segmentation, if it was too affordable, that would detract from its appeal.


RE: I don't want an Apple TV
By Cheesew1z69 on 12/21/2011 9:21:55 AM , Rating: 2
No, he is not correct, and key words, Nobody I know . I know plenty who have Androids.


RE: I don't want an Apple TV
By Tony Swash on 12/21/2011 9:25:20 AM , Rating: 2
quote:
quote:
the people who buy Android over Apple are on average, younger, less educated, and have less money.


quote:
Or, we just like more choice and don't care for a company dictating to us what and what we can't use.


I think you just proved his point


RE: I don't want an Apple TV
By Cheesew1z69 on 12/21/2011 9:50:00 AM , Rating: 2
I think you have no clue what you are talking about, as usual.


RE: I don't want an Apple TV
By nafhan on 12/21/2011 10:10:42 AM , Rating: 2
I like how you say "not a cult" and then write a four paragraph diatribe about why it's important to educate the uninformed (i.e. anyone who doesn't have an Apple product) about the awesomeness of the iPhone. Your last paragraph has a decidedly religious tone to it... :)


RE: I don't want an Apple TV
By AlterEcho on 12/20/2011 6:29:20 PM , Rating: 2
The only way I would consider a 'Apple' TV is if the picture is perfect. My first criteria for any of my TV's has been picture first, features second. If Apple can provide a ISF picture that would be a start. Otherwise, it would be dead in the water, to me. Apps and Netflix, while convenient, are very low on my 'needs' list. Compressed video can be played by any TV, while Blu-Ray demands quality specs.


RE: I don't want an Apple TV
By Reclaimer77 on 12/20/2011 7:42:03 PM , Rating: 1
We all know an Apple TV, like every product they make, will be nothing but a device built around pushing iTunes.

But besides that, do we REALLY want a company who makes arbitrary decisions about standard support and content controls running our televisions? Ummm yeah, no, no thanks.


RE: I don't want an Apple TV
By testerguy on 12/21/2011 2:50:44 AM , Rating: 2
You

don't

need

iTunes

anymore


RE: I don't want an Apple TV
By Reclaimer77 on 12/21/2011 5:01:50 PM , Rating: 2
I know that. You know that. The average iTard doesn't know that.


RE: I don't want an Apple TV
By DeluxeTea on 12/20/2011 9:59:36 PM , Rating: 4
Not to mention that you most probably can't watch porn on it.


RE: I don't want an Apple TV
By Da W on 12/21/2011 10:32:50 AM , Rating: 2
Apple doesn't need you.
Like the Mac, all Apple needs is a few % of TV owners buying an expensive, high-quality, high-profit-margin Apple TV and Apple's stock might double. And then the "Apple home" will be complete, and only then will i dump the stock.

Most importantly, Apple will open the door for Windows media center to be widly accepted by HD TV cable providers. I know Apple won't invent anything, and you can already do all of that with an HTPC since 2005. But Apple will drive content provider acceptance of the new technology. And that in turn will help Google and Microsoft.


RE: I don't want an Apple TV
By Reclaimer77 on 12/21/2011 4:59:57 PM , Rating: 2
The Mac itself almost dragged Apple down into financial ruin, not the best example in my opinion. It wasn't until the iPod and iTunes and the following products where Apple struck gold with high margin products. Even today the Mac has a totally non-competitive position in terms of market share.

quote:
Like the Mac, all Apple needs is a few % of TV owners buying an expensive, high-quality, high-profit-margin Apple TV and Apple's stock might double.


Sorry I don't see this happening. Apple might be able to convince people to buy the latest greatest iToy every year, but not even THEY are going to coerce people to buy an entire television set every year for what will amount to be software updates or whatever. This isn't a smart phone, it's a highly saturated market already FULL of mature competing firms.


good luck with that
By muhahaaha on 12/20/2011 11:39:40 AM , Rating: 2
If Sony is struggling in the TV market right now, this seems to me to be a pretty bad idea.




RE: good luck with that
By sviola on 12/20/2011 12:22:50 PM , Rating: 2
Sony doesn't have a loyal almost cult like following (that buys anything released by them), and, most important, they try to make a profit on the hardware on a razor-thin profit market like the television set one. Apple will probably make their profit by selling content, because if they try to do it on the sets, they are in for a nasty surprise.


RE: good luck with that
By euler007 on 12/20/2011 1:00:56 PM , Rating: 3
Sony used to have a cult following in the TV world (think Trinitron).

Decades of no-innovation and poor product placement eliminated that.


RE: good luck with that
By Cheesew1z69 on 12/20/2011 1:16:53 PM , Rating: 3
And to high of prices for the products.


RE: good luck with that
By Phynaz on 12/20/2011 2:17:53 PM , Rating: 2
Some of us have jobs and can afford nicer products.


RE: good luck with that
By Cheesew1z69 on 12/20/2011 2:20:28 PM , Rating: 2
And so I do, that's not the point. Now, they aren't that bad, back when they were the brand to own, the prices were much higher then the same stuff from another company.


RE: good luck with that
By Skywalker123 on 12/21/2011 1:49:50 AM , Rating: 3
and some of us don't want to throw away money on overpriced name brands that gouge you for the "prestige" of owning one


RE: good luck with that
By tng on 12/20/2011 1:48:56 PM , Rating: 2
Add to that poor reliability/design across a wide range of products as well.


RE: good luck with that
By JackBurton on 12/20/11, Rating: -1
RE: good luck with that
By Archgod on 12/20/2011 2:40:04 PM , Rating: 2
Very True,

They will have to learn the hardway in losing money, Just like that AT&T deal with T-mobile... What a Hit-Miss


Once it's released....
By Cheesew1z69 on 12/20/2011 11:47:05 AM , Rating: 2
Let the lawsuits begin!




RE: Once it's released....
By laweijfmvo on 12/20/2011 12:26:06 PM , Rating: 6
yeah, i hope apple isn't planning to release a rectangular tv with a thin bezel, controlled by a remote and featuring different "channels" of entertainment, because that's already been done.

it needs to be circular, green, and use siri. and no intuitive volume controls either, apple, someone beat you to it.


RE: Once it's released....
By Mitch101 on 12/20/2011 4:36:13 PM , Rating: 2
Only Samsung rectangular TV's with remote and channels of entertainment are in violation and should be banned world wide.

They probably even copied Apples 16:9 aspect ratio and 1920x1080 resolution.


RE: Once it's released....
By Cheesew1z69 on 12/20/2011 4:41:58 PM , Rating: 2
WOOT! Got you a 6! Nice!


RE: Once it's released....
By marsovac on 12/20/2011 12:28:31 PM , Rating: 2
The lawsuits have begun for a while now...

Why do you think Apple is mainly targeting Samsung in the lawsuit wars?

It's the best competitor in the new field they are supposed to explore in the close future :)

Samsung is so into our homes, just look round the house. It is a place where Apple thinks it rightfully belongs :D


RE: Once it's released....
By testerguy on 12/21/11, Rating: 0
RE: Once it's released....
By Cheesew1z69 on 12/21/2011 8:44:17 AM , Rating: 3
quote:
Samsung blatantly ripped off the entire range of Apple products
No, they did NOT. Repeating this each day doesn't make it any more true.


Apple has already floppd twice in TV
By troysavary on 12/20/2011 2:30:21 PM , Rating: 4
Both generations of Apple TV have gone no where, so what makes people think that a third go at it, whether as a set top box again, or as a screen, will do any better? Apple doesn't make panels. What are they going to add to the panels they source from Samsung or LG that will make people willing to pay the premium over just buying a Samsung or LG?

Besides, TVs are not very portable. How are iSheep going to carry it about so other hipsters can see them with it?




RE: Apple has already floppd twice in TV
By steven975 on 12/20/2011 3:53:35 PM , Rating: 2
If you see their site, they say Apple Engineers build everything.

I'm sure this will say the display was designed by Apple Engineers, too.

Color accuracy and good scaling have never been Apple benchmarks. Plenty will buy an Apple television set, though. It'll be made of "green" aluminum and glass, be energy-intensive to make, and non-recyclable because you can't take the thing apart.


RE: Apple has already floppd twice in TV
By simsony on 12/21/2011 8:13:15 AM , Rating: 2
You need to read between the lines of what "build" means.

When you buy flat packed furniture and assemble it, you are building it. But it isn't quite the same a making your own table. The know-how required is vastly different.

Apple has no semiconductor manufacturing specialists. An attempt at PA Semi was made for Soc work, but mostly failed. They are fabless. At best they can come up with the specs of the LCD screen they want. All the tech behind it come from the real semicon and R&D experts like Sharp, LG, Samsung, Sony, Philips, Toshiba etc..(and other non consumer brands)

Hell they didn't even have RF and antenna engineers until they screwed up.

I can assure you that even the A5 is not "built" by Apple. It is exclusive to Apple though. Vendors offer silk screening and exclusivity arrangements for appropriate fees. One clue for eg. is the type of ARM license a company purchases. Journos take note. You can come up with vastly better vetted rumours if you check these things. ;)

So if a TV does come, they will need to make a deal with one of the names above, offering guaranteed volumes for custom deals. Everything has a price. The risk obviously is that the product needs to be sold at a margin that covers these fees and appeals (and sells!) to a sufficient chunk of the market.

They may offer it on finance plans to get impulse buyers as they don't need the cash flow. But this is a "white good", you can sell a phone, ipod and ipad to each person, but a TV as well? The potential market is in households, not individuals. That means say about 3x the iPhone margin?

Or they go down the Kindle route, discounting it at a loss to gain market share. They have the cash for it.

Hmm...


By Cheesew1z69 on 12/21/2011 8:48:05 AM , Rating: 2
quote:
I can assure you that even the A5 is not "built" by Apple
Of course, it's built by Samsung.


RE: Apple has already floppd twice in TV
By TakinYourPoints on 12/20/2011 4:17:19 PM , Rating: 2
The second gen AppleTV has actually been very popular, the only set-top that has sold well in the last year.

The main thing holding it back functionally are feature sets, and that can easily be added via software update just like with Roku/XBox/PS3. It initially shipped with only Netflix and Youtube, now it has NBA, NHL, MLB, and some other channels. It isn't what I have on my 360 or PS3, but again that's easily fixed.

The other things that would help it are Siri and native apps. Airplay mirroring your apps from an iPhone or iPad is cool (ie - http://www.engadget.com/2011/10/07/real-racing-2-s... ), but give developers a chance to make native apps and something very cool could happen.

I do think a dedicated TV is a bad idea on every level. TVs have no profit margins, and unless it's a plasma I wouldn't be interested. As it stands I have a Pioneer Elite Kuro and I'm not replacing that, no way. An improved AppleTV with native apps, Siri, A5 or A6 processor, for $100, that's a totally different story and I may actually buy that.


RE: Apple has already floppd twice in TV
By tng on 12/20/2011 4:33:18 PM , Rating: 2
quote:
As it stands I have a Pioneer Elite Kuro and I'm not replacing that...
Have you seen the new Sharp Elite sets, they are almost there with those, but they are pricey.

I had read an article awhile back about Apple and Sharp in talks about screens and maybe joint manufacturing. Not sure if it was for TV or just for phone, pod or pad displays.


By TakinYourPoints on 12/20/2011 5:05:48 PM , Rating: 2
I haven't yet, but it would really have to be something to impress me. I much prefer plasma over LCD, but maybe these Elite LCDs overcome the issues I've had with them in the past.

The 2011 Panasonic VT and GT series plasmas are quite impressive btw, don't know if you've seen them


Excellent Insight Into Apple's Modus Operandi...
By Arsynic on 12/20/2011 12:35:00 PM , Rating: 4
quote:
The Wall Street Journal report cites private commentary at Apple's 2010 "Top 100" meeting for senior executives as cause for skepticism. At that meeting an executive asked late Apple CEO Steve Jobs whether an Apple TV was in the works, and he responded that the profit margins were too low compared to mobile electronics and that people bought television sets too infrequently to make it worthwhile.


So there it is. Apple's business model is selling over-priced gadgets to idiots on an annual basis.




By DeluxeTea on 12/21/2011 4:44:39 AM , Rating: 2
quote:
Apple has proven that the most successful business model is not just to throw some copied designs together and charge less for it (thereby making far less profit)

Apple's business model is doomed to fail in the long run. The most stable, long lived companies do not just cater to the consumers, they also have the corporate/business customers in mind.
quote:
but to add extra value by offering additional features

Oh my, Siri is such a game-changer.
quote:
better quality design and engineering

So having two glass panels that easily break is quality design and engineering now?
quote:
world leading specifications

I'll give credit to Apple's GPU as being the best in the market right now. But regarding other specs, Apple never beat their competitors. Besides, most Apple customers don't care about specs.
quote:
battery life

LOL
quote:
devices which consistently rank the highest on customer satisfaction ratings.

Of course it will be ranked high. Most Apple fans are blind to the faults of their favorite company.


By Cheesew1z69 on 12/21/2011 8:55:04 AM , Rating: 3
quote:
Apple users are, on average, more educated, older, and better paid than Android users.
You have said this THREE times in this same thread. You, on average, appear to be an idiot.


By cmdrdredd on 12/22/2011 12:33:16 AM , Rating: 2
quote:
What you meant to say was that Apple has proven that the most successful business model is not just to throw some copied designs together and charge less for it (thereby making far less profit), but to add extra value by offering additional features, better quality design and engineering, world leading specifications and battery life, all coming together with a reputation for building devices which consistently rank the highest on customer satisfaction ratings.


No...they just call it magic, make it aluiminum, and make sure everyone thinks it's cool to have. Then the hipsters and baby boomers will buy it cause it's the "in thing". People just today looked at my brand new Galaxy Nexus and said "hey what iPhone is that?" That's the mentality some people have. I don't buy Apple phones because I hate the screen size. It's too damn small! Plus I like Android's market, many more free apps to choose from and there is no big brother to tell you you can't have something.

Tell me how releasing a phone with .5" - .8" smaller screen, slower data, a broken antenna (yeah so much for your superior engineering claim) you blame on people holding the device wrong, and no 1080p video recording is good? Yeah I know it's got the stupid logo on the back *roll eyes*


By TakinYourPoints on 12/22/2011 3:20:03 AM , Rating: 2
Yeah, that Nexus also has much faster hardware than the iPhone: http://www.anandtech.com/show/4971/apple-iphone-4s...

Then there's the fact that software developers are supporting Android so much more than iOS.

PS - LOL


I think Microsoft has already won
By Mitch101 on 12/20/2011 12:35:32 PM , Rating: 5
I think Microsoft already won, throw on Kinect for voice control and if you have the Windows Phone 7 use the X-Box Companion app.
http://www.youtube.com/watch?v=nMbDa0HcGRo

57.6 million X-Box 360's sold to date and thats Pre-X-Mas.

Verizon Fios TV:
HD Channels
BET
Cinemax
CNN
Comedy Central
ESPNews
Food Network
HBO 2
HBO
HGTV
MTV
Nickelodeon
Spike
TBS
TNT
Travel Channel
truTV
VH1

SD Channels
Boomerang
Cartoon Network
DIY
Hallmark Channel
HLN
MTV2
Nick Jr
TCM
TV Land

December 6:

• EPIX. United States
• ESPN on Xbox LIVE (ESPN). United States
• Hulu. Japan
• Hulu Plus. United States
• LOVEFiLM. United Kingdom
• Netflix. Canada, United States
• Premium Play by (MediaSet). Italy
• Sky Go (SkyDE). Austria, Germany
• Telefónica España – Movistar Imagenio. Spain
• TODAY (MSNBC). United States

Later in December:

• 4 on Demand (C4). United Kingdom
• ABC iView (Australian Broadcasting Corp.). Australia
• AlloCiné. France (AlloCiné), Germany (Filmstarts), Spain (Sensacine), United Kingdom (Screenrush)
• Astral Media's Disney XD (Astral Media). Canada
• blinkbox (Blinkbox). United Kingdom
• Crackle (Sony Pictures). Australia, Canada, United Kingdom, United States
• Dailymotion. Available in 32 countries globally
• Demand 5 (Five). United Kingdom
• DIGI+ (CANAL+). Spain
• GolTV (Mediapro). Spain
• iHeartRadio (Clear Channel). United States
• Mediathek/ZDF (ZDF). Germany
• MSN. Canada, France, Germany, Italy, Mexico, United Kingdom
• MSNBC.com. United States
• MUZU.TV. Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, United Kingdom
• ninemsn. Australia
• Real Sports (Maple Leaf Sports). Canada
• Rogers On Demand Online (Rogers Media). Canada
• SBS ON DEMAND. Australia
• Syfy (NBC Universal/Syfy). United States
• TMZ (Warner Bros.). Canada, United States
• TVE (RTVE.es). Spain
• UFC on Xbox LIVE (UFC). Canada, United States
• Verizon FiOS TV. United States
• VEVO. Canada, Ireland, United Kingdom, United States
• Vudu (Wal-Mart). United States
• YouTube. Available in 24 countries globally

Early 2012:

• Antena 3 (Antena 3 de Televisión). Spain
• BBC (BBC). United Kingdom
• CinemaNow (Best Buy). United States
• HBO GO (HBO). United States
• MLB.TV (MLB Advanced Media). Australia, Brazil, Canada, Chile, Columbia, Czech Republic, France, Germany, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Poland, Russia, South Africa, Spain, Sweden, Taiwan, United Kingdom, United States
• Telenovelas/Sports (Televisa). Brazil, Chile, Colombia, France, Italy, Mexico, Spain, United Kingdom
• Xfinity On Demand (Comcast). United States




By steven975 on 12/20/2011 3:51:26 PM , Rating: 2
And to those of us that have been using our 360s as Extenders, we've been doing this for years.

I can watch any channel I subscribe to on my Xbox as it stands now. I guess this adds one more avenue, but comparing HBO in the new FiOS app to HBO coming via QAM, the latter looks a heck of a lot better.


RE: I think Microsoft has already won
By TakinYourPoints on 12/20/2011 4:08:00 PM , Rating: 2
Hopefully a software update will improve Kinect voice control, because right now it is absolutely terrible. There is no comparison between voice control via Kinect and Siri. I think Microsoft knows this and it will be a huge motivator to improve it.


RE: I think Microsoft has already won
By Mitch101 on 12/20/11, Rating: 0
By TakinYourPoints on 12/20/2011 5:03:29 PM , Rating: 4
Siri has always required a network connection, different functions. Normal voice commands on an iPhone that don't query Siri (ie - "call John Doe mobile", the same ones you're showing on your WP7 device) don't require a stable network conection to it.

Either way, Siri is way better than Kinect's voice commands. I saw it back when it was prototype at E3 and I've used the official release and it suuuucks. It is in massive need of improvement as it barely functions well enough for video control, let alone anything more complex. Sorry.

As for Chinese labor, complaining about Apple and Foxconn (the same company that makes nearly every component in my DIY PC, as well as my XBox 360, my Wii, my Playstation 3) is like complaining about the sex trade while getting serviced in a Thailand brothel. Hell, Nokia is using them to make Windows Phone 7 devices as we speak.

http://www.dailymail.co.uk/news/article-1266643/Mi...

Sleep well.


By jnemesh on 12/20/2011 2:52:55 PM , Rating: 2
Having been in the consumer electronics industry for over 14 years now, I have watched as margins on flat panels have dwindled to nothing. This Holiday season in particular, you are lucky to make $100 selling a 55" TV! Manufacturers themselves are selling direct to the customer at less than retail (Panasonic, I am looking at YOU)! So, in this oversaturated market, where the lowest price determines your sales, how EXACTLY does Apple expect to compete? They will be laughed right out of retail if they try to sell a $5000 55" set...which is probably what they are going to try.

It will be fun seeing what they come up with, but if "Siri" is their secret weapon in the living room, I think that we will see this TV set in the pile next to the Newton and Pippin!




By Skywalker123 on 12/21/2011 1:53:02 AM , Rating: 2
You're overestimating the intelligence of Appleidiots.


By DeluxeTea on 12/21/2011 4:34:43 AM , Rating: 3
You mean that teenagers, hipsters, baristas and "artists" are better paid?

What kind of world do you live in?


By Cheesew1z69 on 12/21/2011 8:50:48 AM , Rating: 2
Or, we just like more choice and don't care for a company dictating to us what and what we can't use.


By blueeyesm on 12/20/2011 5:07:07 PM , Rating: 2
.. they just need the service.

I'd bet they won't release a "tv" but moreso the service via iTunes. Call it "iTV" or some moniker.

All Apple 'net connecting devices will have immediate access through their store. All they need to do is buy into the subscription. Apple handles the rest.

If it goes this route, I hope Apple will have the sense to not package channels together, but offer a la carte. You pay per channel, that's it. You want five channels? 25/ mo. (or whatever).




Apple TV
By Etern205 on 12/20/2011 6:05:00 PM , Rating: 2
Will be nothing more than their current monitors with a few AV ports crazy glued to it and IR for remote.
It will have use mini HDMI or mini DP and adapters will be $100 extra.
It's a revolution!




Broadcast rights
By Doojoo on 12/21/2011 10:18:56 AM , Rating: 2
Am I missing something here...? I don't get how Apple can possibly make a go of this with broadcast rights being what they are. They might be able to build up a decent stable of programming in the States (assuming they can wait for Netflix/Hulu's exclusivity contracts to expire), but it would be INSANELY expensive to make the service viable anywhere else. In Canada, anyway, the major broadcasters own the rights to the programming. They're allowed to run the content on their own sites/services; everyone else is SOL. That's one of the reasons that Netflix is so crap up here... if CTV (one of the national broadcasters) owns the rights to, say, Mad Men, or the Transfrormers movies, good luck getting that on AppleTV. I expect that anyone who buys into AppleTV outside of the US will have to get used to the ol' "We're sorry, but this content is not available in your region"...




Remember the first iMac?
By aliasfox on 12/21/2011 4:46:28 PM , Rating: 2
Like the first iMac, I predict the new TV:

- Will come one size smaller than you wanted

- Will come in a color completely different from everything else out right now

- Will only have one kind of I/O port (iMac had USB, ditched all legacy connections. Watch this TV have ethernet... and nothing else)

- Have an input device that's poorly thought out (iMac mouse? meet stick of gum remote - the perfect form factor to fall between the seat cushions!)

And this is from someone who appreciates Apple design and willingness to try stuff.




Next report:
By Motoman on 12/20/2011 5:58:14 PM , Rating: 1
"Apple TV proves as desirable as the Newton!"




Worth a look
By Tony Swash on 12/20/11, Rating: -1
"I modded down, down, down, and the flames went higher." -- Sven Olsen














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