backtop


Print 14 comment(s) - last by Aloonatic.. on Aug 7 at 11:54 AM


Nokia is reportedly preparing a marketing blitz for its upcoming Windows Phone launch.  (Source: Technet)

The Pyramid Group predicts Windows Phone 7 will be the top smart phone OS by 2013.  (Source: Engadget)
Campaign will help promote the launch of the company's first Windows Phone 7 smartphones

It's only been months since Finnish phonemaker Nokia Oyj. (HEL:NOK1V), the world's largest maker of mobile phones, announced that it would be adopting Microsoft as its exclusive smartphone operating system provider, phasing out Symbian.  But for those inside the company it must have felt like an eternity. 

While Nokia's engineers were busy cooking up the ideal Windows Phone, the company was taking a nosedive in sales.  In fact, it's expected to lose its global lead to South Korea's Samsung Electronics Comp., Ltd. (SEO:005930), when the latest quarterly numbers come out.

But in October Nokia will finally deliver a "Mango" powered Windows Phone 7 handset, just under a year after Microsoft Corp. (MSFT) launched the platform worldwide.  To support that handset, the company is preparing a $130M USD global advertising campaign, according to UK-based Marketing Magazine.  The campaign will help rebrand Nokia from a Symbian company to a WP7 handset maker.

Windows Phone 7 has struggled since its release last November.  As Microsoft chief executive Steve Ballmer puts it, sales went from "very small to very small", with Microsoft's tiny smartphone market share dipping 35 percent since the launch of WP7.

Still, with the support of a reinvigorated Nokia, WP7 could be headed for a meteoric rise.  Many analysts point out that Android struggled to find its way when it hit the market in 2008.  DailyTech predicted that Windows Phone 7 would eventually hit the second place spot in the smartphone market, a conclusion shared by analysts at top market research firm Gartner, Inc. (IT).   

Pyramid Research makes an even bolder prediction, speculating that Windows Phone 7 will enjoy an even more meteoric rise in 2012 than Android did in 2010, and will attain the market's top spot by 2013.  

That prediction is a bit hard to believe, but you never know.  After all, in a world of chiclet grid smartphones, Windows Phone 7 is really the only smart phone OS maker to have thought well outside the box.  That creative thinking has delivered an intuitive user interface that arguably is one of the best on the market today.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

If they can gain any marketshare
By tng on 7/14/2011 11:10:15 AM , Rating: 5
We can expect that Apple will sue them for something, no matter how ridiculous?




By kleinma on 7/14/2011 11:48:26 AM , Rating: 2
Nah, Apple is preoccupied with Google for the time being. In fact Apple and MS sort of joined forces when buying up those nortel patents which will likely be used to stick some lawsuits to google.


RE: If they can gain any marketshare
By StevoLincolnite on 7/14/2011 4:47:26 PM , Rating: 3
quote:
We can expect that Apple will sue them for something, no matter how ridiculous?


And Microsoft would just counter sue.
Both companies have stupidly rich patent portfolios... So if it does happen, grab the popcorn, sit back and enjoy the show. :P


RE: If they can gain any marketshare
By RaistlinZ on 7/14/11, Rating: -1
By Breathless on 7/14/2011 11:44:47 PM , Rating: 3
Yea, you're the only one. Its pretty awesome for its simplicity. I have it, and I'm glad I got instead of an android phone.


By Aloonatic on 8/7/2011 11:54:19 AM , Rating: 2
Are you a lawyer? Because, really, they are the only people who can "enjoy the show" while we, as consumers are the people who pay, in the end. In both monetary terms, and in time as products are held-up and more released/bought to market until later than they could be, while these things are worked out too.


Typical Mick
By lawrance on 7/14/2011 12:30:11 PM , Rating: 2
Let's get something straight here Mick... Android struggled in 2008 because it was trying to mimic RIM's phones. But when Apple released the iPhone in 2007, it quickly became apparent that Apples "chicklet" innovation was the wave of the future. It was Goole that switched gears and copied Apple's iOS innovation (While sitting in on Apples board meetings no less) - So if you're going to complain about the lack of innovation. Complain about Android. Apple and Micro$oft both came out with innovative phone platforms. Android did not.




RE: Typical Mick
By natehow on 7/14/2011 1:02:34 PM , Rating: 2
Another point of interest, cell carrier rep education. In talking to friends that want a WP7 device have been told by in store reps that windows phones suck and they shouldn't even consider buying one. Typically basing their knowledge and experience on WM 6.x and earlier...


spend 130 billion
By tharik on 7/14/2011 7:52:15 PM , Rating: 2
I will still not buy one.

If you actually want to get people to use them, just give them away for free.




RE: spend 130 billion
By RealTheXev on 7/16/2011 11:08:13 PM , Rating: 2
Amazon wireless was giving away the HTC Trophy 7 for 0.01 with 2 year contract.. which was a way better deal then $250 + 2 year contract at the VZW Store.. so I nabbed one.

After the app store matures a bit more and some more advanced apps like wireless tethering become available, I'm sure this platform is going to take off like wild fire..

Assuming Google and MS don't kill off Android first. If that happens, I imagine a lot of devs jumping to WP7 just to have their apps on another platform people can actually buy. :/


Analyst forecasts, they are so so predictable....
By fteoath64 on 7/15/2011 4:38:12 AM , Rating: 2
Just because a new product comes from MS and Nokia, does not mean it is going to be a success. You need to look at the target market and state-of-play of the market. The existing mobile OS players are very well entrenched in their eco-system. IOS, Android, RIM. So they can chip into a little of RIM and a little of the Android segment. But the Android segment also has the most number of manufacturers and models. So unless Nokia is willing to "undercut" the opening prices of the handsets very significantly, they will stay #4 in 2013. In fact, but 2014 they might not exist as a company.




By Ramstark on 7/15/2011 7:16:18 PM , Rating: 2
Yeah right and Google will finally uncover his plans for world domination by turning everyone into an Android Zombie...
Please, these people have MBA on analyzing market future and tendencies, don't just try to make everyone else share your opinion.
MS and Nokia are still HUGE companies that are shifting into the future of mobile "environments" as you call them. Apple, and Android will have to reinvent themselves just because they are ALREADY there, so, in order to be innovative and still present themselves as "nice and new" for the market, they will have to follow on their steps...it's already happening now...


By chmilz on 7/14/2011 12:06:12 PM , Rating: 3
Nokia could spend $6 and beat Microsoft's advertising efforts. MS had a couple ads right at launch, and then all mention of it disappeared, along with sales.

Just like Zune, if Microsoft doesn't get its crap together and learn how to market a product, even if it's good no one will buy it because they won't know it exists or be able to find it if they do.




zxvcx
By rangrangang on 7/14/2011 8:22:20 PM , Rating: 1
http://www.benzlogo.com/

I tide fashion Good-looking, not expensive Free transport




"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki