Toyota is reportedly trying to ensure a 10 percent improvement in fuel economy

Toyota’s Prius is the world’s best-selling hybrid — the company announced around this time last year that over 3 million Prii had been sold since its introduction. In the United States alone, the Prius, Prius c, and Prius v dominate the hybrid sales charts despite new competition.
When it comes to the fourth generation Prius (and its variants), Toyota wants to get things right the first time around. As a result, the company is delaying the next Prius by six months. So instead of production kicking off in spring 2015, it has been pushed back to December 2015. A plug-in version of the new Prius will follow nearly a year later in October 2016.
Although specific reasons for the delay have not officially revealed by Toyota, it is reported that efforts are being made to ensure that the new Prius provides at least a 10 percent boost in fuel economy compared to the third generation model.

2014 Toyota Prius
According to Satoshi Ogiso, chief engineer for the Prius, the next generation vehicle will showcase a new modular vehicle architecture (similar in concept to Volkswagen MQB efforts) and of course, a brand new hybrid system which is said to be lighter and more powerful.
If the new Prius does indeed feature a 10 percent improvement in fuel economy, it would have a combined (city/highway) EPA rating in the mid 50s. This figure is something that today’s most efficient gasoline engine-only vehicles can’t touch in the U.S. market. Although it’s been hinted that the vehicle would hit 60 mpg, that appears to be a pipedream at this point.

Source: Automotive News

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