The digital transition is almost here, barring any last minute delays by the U.S. government. The majority of the country is ready for the transition with converter boxes or by subscribing to pay TV like cable or satellite.
The Senate unanimously approved a bill that would delay the transition until June 12 of 2009. However, that bill was voted down once it hit the House. The Nielsen Company reported that over 6.5 million households in the U.S. were not ready for the digital transition.
New numbers from the company now show that Hispanic and African-American homes are the least likely to be prepared for the transition. Nielsen shows that 9.7% of Hispanic homes aren’t ready for the transition and 9.9% of African-American homes are unprepared.
The percentage of white homes not prepared for the transition is about half the number of minority homes at 4.6%. The least prepared local metered market in America is in New Mexico, specifically the Albuquerque-Santa Fe area.
The Albuquerque-Santa Fe has only 12.4% of homes that are ready for the digital transition among the 56 local markets that Nielsen measures with electronic meters. The most prepared market is Hartford & New Haven with a mere 1.8% of unprepared homes.
Nielsen vice chair Susan Whiting said, "Nielsen has been preparing for the transition to digital television for more than two years. Because we recognize that accurate and reliable information on consumer behavior is essential to this transition, we've been sharing our data with clients, government leaders and the public so they could track progress to digital readiness."