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A younger Steve Jobs in 1981  (Source: New York Magazine)

Is Apple's MacWorld show, shown here, a thing of the past? Recent reports that Apple is moving to CES in 2010, and bringing its partners with it, would certainly indicate the future of MacWorld is in jeopardy.  (Source: Gizmodo)
Apple looks to head for a bigger stage for its 2010 lineup

DailyTech previously reported that Apple was leaving Macworld, and would not be attending the trade show in 2010.  The announcement sounded rather strange, as Macworld is built entirely around Apple and has always been Apple's podium for big announcements.

Now there are reports that sources at Apple have leaked the real reason for Apple's departure from Macworld -- Apple will be headed to the Consumer Electronics Show in Las Vegas in 2010.  AppleInsider says its sources report the move to be a done deal.  The shift seems logical, as it would represent Apple moving to a larger stage, but it is still somewhat surprising as CES has always been dominated by Apple-rival Microsoft, with Bill Gates and now by CEO Steve Ballmer delivering opening keynotes.

The change would mark the end of an era for Apple.  Over the course of Apple's run at Macworld it announced big products like new iPods, the iPhone, and the MacBook Air.  And while Apple was burned for failing to announce a big new product this year, its yearly product announcements have generated enormous buzz.  Meanwhile Microsoft has had a bigger stage, but has failed to capture quite as much media excitement at CES, arguably, with the exception of this year which saw Windows 7 debut to much enthusiasm.

Thus the upside for Apple is that it has the opportunity to steal the show at a bigger stage and provide better direct comparisons to its competitors.  However, there are also significant potential downsides.  Traveling to and showing at CES will be more expensive for Apple.  Further, it risks being outdone if it does not conjure up the types of big announcements it’s been known for in the past.  Finally, it has to face off against a recently reinvigorate Microsoft for the headlining spot.

For consumers, the most interesting thing about Apple attending CES is the chance to get more direct product comparison.  OS X Leopard will face off against Windows 7, while the iPhone will face the BlackBerry Storm, Palm "pre", and others.  Amid tough competition in all its business, except the dedicated MP3 player market, it should be interesting to see how consumers view Apple's products stacking up against the competition.

The move, if indeed true will help to cement the Consumer Electronics Show as the world's premier stage for tech world announcements.  However, it will also put the Macworld's show in future jeopardy.  Sources report space at CES 2010 will be save for businesses selling Apple-related products, such as iPhone app developers and peripheral makers.  With these brands leaving Macworld for CES 2010, it remains to be seen if Macworld, already reeling from a bad economy, can survive.

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Macbook wheel
By PhoenixKnight on 1/12/2009 11:04:21 AM , Rating: 5
...Apple was burned for failing to announce a big new product this year...

What about the MacBook Wheel?

RE: Macbook wheel
By chmilz on 1/12/09, Rating: -1
RE: Macbook wheel
By DASQ on 1/12/2009 11:18:20 AM , Rating: 2
"theonion" should've been your first clue that it's a joke ;)

RE: Macbook wheel
By chmilz on 1/12/2009 11:24:53 AM , Rating: 3
I didn't even notice until you mentioned it.

Sarcasm 1 - Chmilz 0

RE: Macbook wheel
By kattanna on 1/12/2009 11:33:02 AM , Rating: 3
dont feel too bad..

i have shown that video to some of the macnuts here where i work AFTER telling them the onion is a gag site and some of them still thought it was for real


RE: Macbook wheel
By PhoenixKnight on 1/12/2009 12:20:08 PM , Rating: 2
It's amazing how many people posting are completely missing that.

RE: Macbook wheel
By Brandon Hill on 1/12/2009 11:21:25 AM , Rating: 4
Oh man, I about fell over when he talked about the predictive search ;)

RE: Macbook wheel
By chmilz on 1/12/2009 11:29:25 AM , Rating: 5
I love that one Apple-fanboy "I'll buy anything if it's shiny and made by Apple"

Guess they had to throw something real in there to make it sound legit.

RE: Macbook wheel
By Motoman on 1/12/2009 11:31:50 AM , Rating: 2
That thing is definitely the win. I claim sufficient chutzpah (I think) to declare that at least 1 in 10 Macolytes would believe it was a real product and go and mortgage their parent's houses to buy it.

RE: Macbook wheel
By corduroygt on 1/12/2009 3:19:23 PM , Rating: 3
Didn't you always want a computer that just knew what you wanted to type was "The abortion went well" ?
I didn't even know I wanted that until Apple showed me that I did.

All kidding aside, I'd seriously expect a new macbook where the entire keyboard was a giant trackpad and it'd know where you've touched it and used the iphone's predictive text technology. Then you'd get a sharpie and paint the letters on it.

RE: Macbook wheel
By foolsgambit11 on 1/12/2009 7:07:58 PM , Rating: 2
"The absinthe will arrive by airmail." was one of the predictive text entries. Love it.

RE: Macbook wheel
By Bigjee on 1/12/2009 11:28:43 PM , Rating: 3
I loved the prices:


40gb- $9960

That just made my day

RE: Macbook wheel
By SpaceJumper on 1/12/09, Rating: 0
RE: Macbook wheel
By B3an on 1/12/2009 3:46:01 PM , Rating: 2
You're so intelligent. Einstein has nothing on you.

RE: Macbook wheel
By Shmak on 1/12/2009 11:44:32 AM , Rating: 5
We have yet to see if the macbook wheel will catch on in the business world, where people use computers for work and not just dicking around.


RE: Macbook wheel
By MonkeyPaw on 1/12/2009 11:53:04 AM , Rating: 2
What about the MacBook Wheel?

It won't be a hit because Jobs wasn't there to announce it.

RE: Macbook wheel
By bhieb on 1/12/2009 12:01:23 PM , Rating: 5
Classic. Better than even this old one.

RE: Macbook wheel
By gstrickler on 1/12/2009 1:59:57 PM , Rating: 2
That's good. Frankly, the optical drive being external isn't an issue for me, most weeks I don't use the optical drive in my MBP so having to pull it from the case and connect it wouldn't be a big deal. However, not having built-in Ethernet, having only one USB port, and the 4200 RPM HD, are show stoppers for me. The SSD option can replace the slow HD, but like all SSDs, it's expensive.

Here's one of my favorites:

RE: Macbook wheel
By walk2k on 1/12/2009 12:42:47 PM , Rating: 2
The MacWheel is shiny and slick but it only runs on 0.2% of the roads.

RE: Macbook wheel
By Fronzbot on 1/12/2009 6:25:48 PM , Rating: 2
That made my day, thank you so much!
One of the funniest things I've seen in awhile

The next Macbook Wheel will be 4 ounces lighter due to the lack of screen, hard drive or wheel.


RE: Macbook wheel
By AstroCreep on 1/12/2009 9:27:28 PM , Rating: 2
I'm still waiting for my iRack.

Old, but still entertaining. ;)

RE: Macbook wheel
By rudolphna on 1/12/2009 11:03:54 PM , Rating: 2
you know, to be honest, that was the only one I found funny... I know they are supposed to be jokes, but for some reason they really get under my skin and piss the heck out of me. Pro weather bias for the weather channel? Gay horse? Come on guys, really?

RE: Macbook wheel
By protosv on 1/13/2009 9:05:41 AM , Rating: 2
Ah excellent! Started my day off with a smile....

By rdeegvainl on 1/12/2009 11:01:00 AM , Rating: 4
I hope this turns out well for Apple. I hope it gets more people to look into the system, and provides incentive for not only Apple, but the other major players to improve.

I also wonder how their announcments will do in a crowd that doesn't have a VAST majority of Apple fans.

RE: Good
By kattanna on 1/12/2009 11:16:09 AM , Rating: 2
I also wonder how their announcments will do in a crowd that doesn't have a VAST majority of Apple fans.

that alone will make going to CES next year worth while

well.. to me at least.

RE: Good
By DarkElfa on 1/12/2009 11:31:19 AM , Rating: 3
Well, you always had to know that eventually Apple would try and sell out to the masses. The funny thing is that with their heavy handed editing and control, their even a worse big brother than IBM ever dreamed of becoming.

RE: Good
By MScrip on 1/12/2009 1:46:57 PM , Rating: 3
Apple would try and sell out to the masses.

Do you mean like how they have TV commercials every 15 minutes, and they have retail stores in shopping malls and a booth in every Best Buy?

I think Apple is pretty much a mass market company. They are doing extremely well in the MP3 player and phone market... and their computers are profitable even though they have a small percentage of the overall computer market.

RE: Good
By rudy on 1/12/2009 7:56:37 PM , Rating: 2
ues those commercials every 15 minutes are great especially the ones that accuse M$ of covering up vista flaws with advertising. lol i laughed at the irony of that one.

RE: Good
By Shmak on 1/12/2009 11:52:52 AM , Rating: 3
Oh man this will be amazing. I'll go just to see the fanboy fights break out. They could put this whole thing on pay per view and make a ton of money.

Balmer vs. Jobs in 2010!
Reigning champion Balmer takes on Steve Jobs for the CES title!

Are they going to hold it in Caesar's Palace?

RE: Good
By Motoman on 1/12/2009 11:34:05 AM , Rating: 2
I have to agree that this is a blindingly obvious choice to get Apple a bigger audience. For a moment I thought it even might signal a change in Apples profound egomania (i.e. "you want to see our products? You come to us." vs. "Oh, there's more people out there in the world? Let's go find them")...but, nah, seriously. Haven't had my coffee yet...

Finally Apple realizes it's just another PC maker...
By iFX on 1/12/2009 1:35:36 PM , Rating: 3
... and can no longer tout itself as innovative or different. They have to start going after the general market now which is why they are dumping Macworld.

By chmilz on 1/12/2009 2:43:41 PM , Rating: 2
Kind of like how Starbucks can't tout itself as the "trendy" coffeehouse, since it's the model that every other coffeehouse is based on now. Nothing stays new.

By icanhascpu on 1/12/2009 5:15:26 PM , Rating: 2


Anyone have one of Woz on a table to finish off this collection? D:

By foolsgambit11 on 1/12/2009 7:21:55 PM , Rating: 2
That one of Bill Gates is kind of scary. A little too sexual? A little too reminiscent of Truman Capote's photo from Other Voices, Other Rooms....

why couldn't they do both?
By rudy on 1/12/2009 7:40:44 PM , Rating: 2
Seems rediculous to not support a venue dedicated to you.

Steve Jobs in 1981
By infernojericho on 1/13/2009 12:09:44 PM , Rating: 2
The photo somehow reminds me of the Zohan....LOL

By kelmon on 1/13/2009 3:29:48 AM , Rating: 1
And the award for most gullible reporting goes to...anyone reprinting this horseshit story.

Apple is 100% not going to be attending CES next year. As has been correctly reported, attending CES rather than Macworld makes absolutely no sense whatsoever and is completely contrary to Apple's position that they want to make announcements on their own schedule. This story is quite clearly originating for people representing CES who are trying to draw exhibitors away from Macworld, something that they will probably succeed in doing.

It is possible that Apple might attend CES in the future if they decide that they want a big venue to announce things. However, it doesn't really make sense to do it at CES when you already have your own private event with the world's press already in attendance.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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