The issue surrounding Xbox 360 and Blu-ray Disc is one that
still does not yet have a clear answer. Ever since the fall
of HD DVD, some have expected Microsoft to quickly switch gears and offer a
Blu-ray Disc attachment for the Xbox 360, despite continual denials from the
software giant.
If third-party reports are to be believed, an Xbox 360
add-on Blu-ray Disc drive may not be far off. According to DigiTimes, Lite-On
is in the process of making such a disc drive for Microsoft’s console. Shipments
of the supposed Blu-ray Disc accessory are to commence in the second half of
2008.
In late February, Lite-On unveiled the market’s first
external Blu-ray Disc drive. Given Lite-On’s external PC drive utilizing
the USB interface, it’s conceivable that such a device could be easily tooled
to work on the Xbox 360 via a software update. The PC external drive is
expected to hit sometime in the second quarter.
Last month, Aaron Greenberg, group product manager for Xbox
360, said in an
interview, “Xbox is not currently in talks with Sony or the Blu-ray
Association to integrate Blu-ray into the Xbox experience.”
Throughout the market life of HD DVD, however, Microsoft
representatives said on multiple occasions that it would support Blu-ray Disc should
the consumer demand it from the Xbox 360. Microsoft Europe’s Senior Regional
Director Neil Thompson said
last year, “Whatever format wins it is highly likely we will offer a
solution. The only debate is if you want to watch Blu-ray movies and pay the
extra money for that feature. We prefer to offer the consumer choice.”